Establish Trust to Break Down Barriers
Because mascot branding is an uncommon approach to small business marketing, it packs a powerful punch when competing against larger companies with bigger budgets that plaster their brand across the market. This branding style portrays longevity, even for a company in its infancy.
Mascots’ personalities are infectious, and their wholesome charisma oozes trust, so mascots make consumers feel comfortable with a company they’ve never dealt with before. Add retro styling, and the logo will evoke a sense of nostalgia, further enhancing the perception of trustworthiness. A company with a carefully crafted mascot does not appear cold, corporate or slick.
But be wary of adopting a poorly designed mascot. If it’s too cheesy or amateurish, instead of enhancing a company’s professional perception, a mascot can have the opposite effect. Additionally, if the mascot is going to be used for your vehicle advertising, there are very specific characteristics that the mascot must adopt in order to work for a canvas as large as a truck wrap.
