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1st Choice mechanical header with logo and van wrap

1st Choice Mechanical

The Right Choice for the Future

The story of 1st Choice Mechanical is a great example of what can happen when a new perspective breathes life into a company. When the owner of 1st Choice brought his son on board to lead the company by his side, his son quickly realized their untapped potential to grow and set ambitious goals. He convinced his father to agree to a rebrand to stand out from their competitors and cultivate new opportunities. Despite initial hesitation, his father trusted his son’s approach, and they eventually decided to partner with KickCharge.

We started by reimagining their logo, taking into consideration their name, goals, and background. Rather than a generic first-place ribbon, we designed a blue ribbon in the shape of a gear to represent the trades. We incorporated stripes as a subtle nod to the son’s military background. We also created a new maintenance agreement brochure for 1st Choice Mechanical. When they first started working with us, 1st Choice had about ten members signed up for their maintenance plan. Two years after their rebrand, they had 450 members. In the client’s own words, “It’s been astronomical!”

1st Choice Mechanical’s new brand successfully disrupted their market. In just two years, the company grew from $350k in revenue to $2.5 million. The power of their brand promise is equally evident. Their average ticket price more than doubled, and they no longer struggle with recruitment. Instead of pouring money into recruiting sites with little-to-no ROI prior to their rebrand, the company now has top talent reaching out to them about employment opportunities. The rebrand has bolstered their workplace culture, too. The client explains, “Pulling up and having a full matching uniform, matching hat, everything. You come in with a lot more confidence.” It’s a great feeling walking up to someone’s front door when you have a strong brand to back you up!

“Two years ago before we branded with you guys, we were still doing home warranty work doing about $350,000. This year, we’ll close out with $2.5 million.” — Timothy Rhoads, Owner

First choice mechanical van wrap mockup on a white background
first choice mechanical tri fold brochure
first choice mechanical branded letterhead, envelopes, and business cards
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