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A Rebrand That’s Making Waves

Doubled in Revenue one year after rebranding Anchor Heating & Air was founded by a husband-and-wife team in 2021, and they came to KickCharge in “growth mode,” looking to invest in their business and take it to the next level. Their rebranding process started with the creation of a new logo, and they provided valuable information about how they wanted their brand story portrayed. Throughout the process, this client provided clear, quality feedback to ensure a collaborative and smooth experience for everyone involved.

Not only did this client want a more disruptive brand, they also wanted it to feel more personal, too. One of the business owners is known for wearing pearls every day, and she asked if we could somehow incorporate the pearls into the new brand design. A string of pearls wrapped around the newly designed anchor logo added that special touch.

KickCharge also designed Anchor’s vehicle wraps, which made a splash right away, as explained by the client: “We have two vans wrapped, and [people] thought we had a dozen.” Since rebranding, Anchor has doubled in revenue over the course of one year. They haven’t spent a penny on PPC because customers are searching for them by name. Ultimately, the team at Anchor Heating & Air puts it best: “You captured the essence of us that then gave us the ability to create this story around our company.”

“We’ve spent not a penny on PPC, we’ve spent very little on LSA because they aren’t looking for ‘AC near me,’ they’re looking for ‘Anchor Heating and Air.'” — Stephanie Postell, Co-Owner/COO

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