Cool Cat Fence
A Paw-fect Rebrand
Rebranding is no easy feat. When done right, it is a long, carefully planned process that requires thought, strategy and guidance every step of the way. Expert guidance is exactly what we were able to provide for our friends at Inline Fence. Igor, the owner, knew that the residential arm of his business required more care and tailoring than his current brand could offer. The look was clean enough, but it was lacking in the disruption department. This is when Igor approached KickCharge to rebrand the residential side and help this fencing company stand tall in a saturated market.
Many clients are comfortable with our team taking the reins and helping them make decisions that, in our experience, are sure to benefit them. In this case, Igor wanted a more hands-on approach; he communicated his thoughts and feelings every step of the way to ensure he was truly in tune with his new identity. We honed in on a cat theme to create a new look and feel that was different, professional and fully catered to a residential audience. Once the foundation was set, we proceeded with a number of other deliverables, including social media optimization, yard signs and brochures to help support the new launch.
It didn’t take long to see results once the Cool Cat fleet hit the streets of Seattle! The company saw a 30% increase in business compared to the same month of the previous year. Customers immediately noticed the change, as Igor explained: “When our estimators come, it’s in a wrapped truck. They’re wearing uniforms. People perceive us as a higher-end company already.” His team uses on-brand greetings and enjoys the vibrant, fun colors: “For me as the owner, it’s so fun to watch the company…It looks professional now.” We’re inclined to agree—the months of meticulous planning and detail were certainly worth this “purrrfect” outcome!
“Our workers are buying into this. They’re calling each other like ‘Hey, cool cat!’ They’re buying into this culture and it’s vibrant colors and it’s fun.” —Igor, Owner
