Leveled Concrete

This Brand Reaches the Next Level

Our client, Zach, launched Leveled Concrete after he was disappointed with another company’s approach to solving his own concrete issue. He aimed to stand out amongst his competitors by offering a better customer experience and superior service. However, Zach realized his brand was not memorable, which made it difficult to differentiate Leveled Concrete from the rest. He knew his brand needed recognition and relatability in order to truly level up.

When Leveled Concrete came to KickCharge, Zach explained, “I read your book and within ten pages, I knew I needed to make a change.” Working with this client was a breeze—everyone was on board and excited about the rebrand. We took their old logo and completely transformed it to feature a trustworthy mascot and standout color scheme. Now, customers associate the company’s colors and mascot with their exceptional customer service. With new vehicle wraps, yard signs, uniforms, stationery and print collateral, Leveled Concrete is taking the floor with a cohesive, disruptive brand.

Within just three months of rebranding, the company’s organic branded searches tripled! This was before all of their trucks were even wrapped. “Customers seem more receptive when we go out to their homes,” says Zach. Almost instantly, the new brand elevated Leveled Concrete across the board. The rollout also energized the company’s employees, who fully embraced the new vehicle wraps and uniforms. Now, “The customers are happy! The truck pulls up, they get the new uniforms, the yard signs, and they just see it and remember the color now.” Thanks to this smooth upgrade, Leveled Concrete now leverages a sticky, unforgettable brand that truly honors their name for leveling up.

“I read your book and within ten pages, I knew I needed to make a change.” — Zachary Zaras, Owner