Top Flight
Soaring to Levels of Success
Top Flight Heating & Air in Milton, Delaware, had a generic brand built around the owner’s last name. Formerly Brower Mechanical, this client came to us wanting to start fresh! Not only was the company name less-than-memorable, but it included the word “Mechanical,” which often led to calls for commercial services, which the company did not provide. Customers would even call and ask what “Mechanical” meant. The client previously worked with a crowdsourcing group to develop a brand which left his company lost in a sea of white vans and uninspiring logos. The client was looking for a way to stand out in a saturated local industry and was excited to collaborate with KickCharge every step of the way. “I felt like I was part of the process,” owner Ryan Brower said, a distinct improvement over his prior experience. With a more thematic brand, Top Flight was able to better communicate its promise to provide top-level service. This was in stark contrast to Brower Mechanical, which provided virtually no meaning or value for prospective customers.
After developing their new name and logo to set them apart from the crowd, we began working on new collateral to make sure their brand was consistent across all materials and platforms. Their vehicle wrap was redesigned to turn heads on the road. We also designed the company’s uniforms, stationery, and equipment stickers. On the digital side, we began managing the company’s social media channels and email marketing campaigns—services we still provide to this day. Needless to say, Top Flight has reached new heights since partnering with KickCharge!
“Before we rebranded, our average ticket was somewhere in the $200 to $300 range,” Brower explained. “Today, our average tickets are between $1,200 to $1,700.” Ticket prices weren’t the only place the company saw an increase. They had a 900% increase in membership agreements, up to over 970 from the 100 they had before rebranding. Not only that, but they doubled their revenue in the two years after the brand launched, bringing in $1.8M! Brower said, “I had no idea that it would increase revenue so much by making us look like a much more professional company.” The company’s customers also noticed a distinct change, telling Brower it seemed like he had hundreds of trucks on the road—he didn’t! Trusting in the rebranding process means it’s only clear skies ahead for Top Flight!
