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Email Marketing "It’s One Little Email Each Month. How Tough Can It Be?"

Cornerstone Pros email mockup shown on a desktop, laptop, and cellphone

Buehler email shown on desktop, tablet, and smart phone

Does Email Marketing Really Matter?

Absolutely! According to HubSpot, 99% of consumers check their email daily and prefer to hear from brands via email. Additionally, Oberlo states that email marketing generates $42 for every $1 spent, which is some of the highest digital marketing ROI there is! These numbers don’t appear on their own, however. There is a certain formula that needs to be carefully followed.

If you’re looking to launch attractive email campaigns that will entice your customers into giving you a call, simply writing a few lines of text and hitting “send” won’t cut it. There is an intricate strategy that must serve as the foundation of your messaging. With the team at KickCharge Creative, your email design and formatting, content and even subject lines and send times will be tailored to your specific brand and business. We are wizards when it comes to consistency and making your brand “sticky” in customers’ minds.

Matheson email mockups shown on a laptop and tablet

Be Wary of the Juggling Act

You can certainly choose to run your own email marketing campaigns if you wish. After all, no one knows your customers better than you do, and some form of an email campaign is better than none at all. As long as you aren’t actively trying to break best practices and guidelines, you’re heading in a positive direction.

But have you considered the cost attributed to uncoordinated marketing? Or how much potential ROI you could be costing yourself by not allocating the appropriate amount of time to email? It may seem like a lot of effort for a monthly campaign, but putting in the work now can help you reap the benefits later.

Top Flight email shown on laptop and tablet

If You Want to Handle Your Own Campaigns In-House, Here Are a Few More Questions to Consider:

  • Do you know the do’s and don’ts of writing effective content? Email can be finicky! Using the wrong words or phrases or using too many links can land you in customers’ spam folders.
  • Do you know the sweet spot for email length? Emails that are too long can lose the reader’s attention, while those that are too short can leave them questioning your information.
  • Do you realize how long it can take to create successful email campaigns? Email marketing is a full-time job. Copywriting, designing templates, adding images and links, crafting effective calls-to-action (CTAs) and analyzing reports are just some of the responsibilities that go along with email marketing.
Buric email mockups shown on a desktop, tablet, and smart phone

Why Partner With an Agency?

By entrusting an agency with your email marketing efforts, you open up more time to run your business, see clients or manage employees. You’ll also gain confidence knowing that your emails are effectively reaching your customers and that the results are reflective of the effort that’s been invested into the campaign.

And Why Choose KickCharge?

What Will it Cost Me?

Quarterly & Monthly Email Marketing

Email Campaign
Template Design and Campaign Setup$2,200
Cost Per Deployment$1,000
First Annual Quarterly Campaign Total$5,200
First Annual Monthly Campaign Total$13,200
Template Design Only$1,200

We’re Charged Up & Ready to Help

If you’re feeling ambitious and want to try running your own email marketing campaigns, go for it! But if you realize you don’t have the time, resources or skillset to achieve the open rates or click-through rates you’re looking for, we’ve got your back. From template design to copywriting and everything in between, we’re ready to give your email marketing the spark it needs to deliver powerful results. You can also view our social media management and optimization package pricing here.

Frequently Asked Questions
Is buying email lists a good strategy?

NO! Buying email lists not only creates distrust between you and your potential customers, but it can also get you blacklisted on email platforms. This means your business’ email account can be shut down, and you’d have to go through a process to get unbanned. It also puts your business in questionable legal territory. Utilizing purchased email lists violates consent of the General Data Protection Regulation because the customers on the list didn’t opt themselves in or consent to receiving your emails. Buying an email list may seem like an easy way to get new customers, but it actually is a very dangerous practice that can get you in major trouble in the long run. Though it may take longer, asking customers to sign up for emails, promoting your email list on social media and having a newsletter subscription form on your website are some of the safest ways to build your list.

How often should I be sending emails?

The general recommendation is at least once a month. If you send less frequently than that, you likely won’t be top of mind for your customers. That being said, it really depends on your business, your goals and your promotions.

What are some ways I can tell if my email campaigns are successful?

On your chosen platform, you should be able to access reports on how any sent email performed. Metrics that many email marketers focus on are open rates, click-through rates, bounce rates, and unsubscribe rates. The numbers will tell you who is interested in your campaigns and what sections they focused on. Keep in mind: Even a click-through rate of less than 2.0% can be considered successful!

But isn’t email marketing just good for educating clients? What if I don’t know what to write?

Though you will probably send out a majority of emails to let customers know about your business or upcoming promotions, you can also email them with surveys, post-purchase thank-yous, monthly newsletters, service updates, internal updates and more! It all depends on your business goals.

Does design really matter when it comes to email marketing?

Yes, very much so! The importance of being “branded, not blanded” doesn’t end with your logo. Consistent brand application across your website, your social media channels and your email design plays a crucial role in the “stickiness” of your brand. It also builds trust with your customers because it makes your business look polished, professional and on top of its game.

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