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Kick Off 2019 With a Better Brand

’Tis the season! Here at KickCharge Creative, our dedicated branding elves are hard at work crafting unique, powerful logos for some very good little boys and girls in the business world.

There are thousands of brands around the world, in HVAC company marketing, on retail storefronts, in health care providers’ advertisements and elsewhere. Our elves have taken a cue from that “right jolly old elf” up North: When we see ho-hum logos that fail to represent quality businesses in the best possible light, we put them on the Naughty List.

Where do these businesses go wrong? We’re glad you asked! Over the next few weeks, our KickCharge branding elves will share 10 missteps business owners make when choosing and using logos. Here are a few hints: bad logos are illegible from Santa’s sleigh or look older than Mrs. Claus. Some brands banished to the Naughty List are stolen or copied from other companies; others simply send the wrong message.

Some of you have asked for a new brand on your wish list this year. Others have your hopes set on something else—like a shiny new brochure or branded uniforms. If you’re not sure your logo belongs on our Naughty List, check out our upcoming Facebook posts to help you decide.

Share Your Naughty Logo for a Chance to Win

Either way, we’re inviting business owners with ho-hum logos to enter our “Transform Your Naughty Logo to Nice” contest. The lucky winner will receive a FREE LOGO—an incredible opportunity to get KickCharged for 2019!

The deadline to enter is 5 p.m. EST Dec. 28 and the winner will be notified the first week of January. To enter, click here to share your “naughty” logo for our elves’ inspection. The winner will receive ONE logo concept created in the KickCharge Creative workshop. At your request, we will be happy to consider revising the design at our standard hourly rate.

Be on Your Best Brand Behavior

Whether or not you’re our contest winner, once you unwrap a shiny new brand, you are welcome to rely on the KickCharge crew to ensure it’s well behaved throughout the year (so it stays on the Nice List). We’re here to help you implement your brand correctly on your uniforms, vehicle wraps, stationery, website and more. Our elves can be your copywriters, digital marketers, brochure designers, social media managers and custom website designers in NJ or wherever you do business.

A strategic logo is a special gift that keeps on giving—especially when it’s free. Our team is wishing your team the very best of luck in the contest!

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