Content Team Smart business people know their strengths and delegate the tasks they can’t handle to experts who can do them better. For example, when it comes to marketing, contractors know if they want to portray a professional image, they should hire pros to do their brand development, vehicle advertising, HVAC website design, content marketing, collateral and social media management.
If you’ve hired an agency to run your marketing—kudos. You’ll save time so you can focus on your business. But you’re not completely off the hook. Your marketing team still needs your input and feedback in order to get the best results possible. This is especially true in the living, breathing social media landscape.
We’ll make it as easy and painless as possible, but be prepared to do your share. Business owners and managers should support their social media specialist on an ongoing basis in various capacities.
First, choose your partner wisely. When you’re looking to hire someone to run your social media accounts, check out the agency’s own pages. Do they give you a positive first impression? Do you like their style of posting? If they do a poor job running theirs, how will they meet your expectations?
Check out the KickCharge Creative® accounts here:
Next, grant proper access. Once you hire the right partner, ensure your agency has the keys to all of the social media profiles that need to be managed. The best process is to log into your own account and then give the agency’s account permission to manage your page. For platforms that don’t allow this process yet, such as Instagram, double-check that your login information works before you pass it along to your agency.
Make it a habit to provide content and context routinely. Be available to answer specific questions. It will allow your social media specialist to post more detailed information—and ensure its accuracy. One of your customers might ask a question on social media that your agency needs help answering to your satisfaction.
Send behind-the-scenes photographs and information to your agency. The person who’s posting to your social media pages is not in your office, so he or she can’t see all of the fun, educational or interesting things happening on a daily basis. Share those tidbits—with a couple of pieces of background information—and your agency will take it from there. This will ensure variety in the types and sources of posts your followers see. It also guarantees that your social media channels feel personalized, customized and genuine.
Give feedback or approval in a timely manner. You don’t want your agency to post incorrect or incomplete information about your company. So, be available to approve your social media posts. Review what your agency sends and respond promptly with approval or feedback. Social media content calendars are time-sensitive, so delays will throw off the schedule.
Don’t be afraid to have fun and let your agency be creative. Give your agency freedom to innovate online. For example, celebrate events like #NationalTellAJokeDay. These topics are whimsical, usually have a popular hashtag and can relate to your company’s services in a creative way. By participating in fun “holidays,” people are more likely to see your posts and engage with them.
Entrusting an expert to handle your social media presence will improve the lead generation and ROI you enjoy from this marketing tactic—as long as you do your part. To learn more about partnering with KickCharge Creative for social media management that sparks engagement and new business, contact us online today or call 800-836-4666.
