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Glen Lane Glen Lane

A Five-Star Approach to Handling the Good & the Bad

It goes without saying that reviews are critical to your business’ reputation. You can have the best-looking vehicles on the block, but a community of satisfied customers willing to sing your praises will really back up just how good you are. In fact, it’s proven that customer reviews strongly influence buyers’ decisions.

So, what are you doing to generate more reviews? And what are you doing with them once they’ve been posted? It’s not enough to just wait for reviews to roll into your Google Business Profile. Nor is it enough to let the reviews you already have sit unattended. Let’s dive into how you can increase your overall review count and leverage the feedback you already have.

“We Would Appreciate Your Feedback.”

You can’t begin using reviews to your advantage unless you have some to work with. While it’s nice to receive feedback after a job well done, the fact of the matter is many customers simply won’t remember to go online and write about their experiences. It’s up to you to light a fire underneath them to write a review and help promote your company to other potential leads. Without this friendly reminder, you run the risk of going days, weeks or months without a shiny new review.

Get Typing…Every Review Deserves a Personal Response!

We know you have a business to run. Between managing your employees, responding to calls and so much more, it may not seem like there’s time to respond to every review that comes your way. But when prospective customers see that you’ve taken the time to thank reviewers, answer questions and address concerns on a public forum, you’ll gain valuable credibility that will help influence their decision to call you.

Transform Your Reviews Into Branded Content.

Once you’ve done your due diligence by generating a steady stream of reviews for your company and personally responding to them, there are plenty of ways you can turn your accolades into branded content. Doing so ensures that your reviews do some extra heavy lifting for you and get in front of as many eyes as possible!

The Value of Reviews is Endless.

It’s a fact—if you make it a priority to strengthen your online reputation, more leads will follow. After all, you’ve worked hard on your brand. Why wouldn’t you want potential customers to have as good of an impression online as they do when they see your wrapped fleet drive by?

At the end of the day, your reviews work hand-in-hand with your brand to help you command a bigger, more effective presence in your market for the entire lifespan of your business. If you haven’t begun your own rebranding journey yet, we’re all ears. You can contact us today on our website or call us at 908.835.9000 to get started….but perhaps you’d like to check out our reviews first!

Google Rating
4.9
Based on 213 reviews
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