hall of fame
Alyssa Young

Remodeling a kitchen or bathroom is the ultimate home improvement project—a job well done immensely increases a home’s value and improves quality of life. On the other hand, it’s also among the most expensive home renovations to tackle, and construction can feel quite disruptive to daily life. After all, it’s challenging to live without a fully functioning kitchen or bathroom.

With an effective website, a contractor can earn the trust and confidence of potential customers, educate them about their options, and help persuade them to commit to the project.

That’s why homeowners very carefully consider a project of this scope before diving in and starting demolition. Because of this hesitation, contractors who remodel kitchen and bathrooms need a strong web presence. Homeowners will surf the web for information before they hire someone to create the kitchen or bathroom of their dreams. So, with an effective website, a contractor can earn the trust and confidence of potential customers, educate them about their options, and help persuade them to commit to the project.

Follow these guidelines for website content and features to accomplish these goals.

Earn Trust

Anecdotes about shoddy craftsmanship and dishonest business practices have made consumers skeptical about hiring contractors to work in their homes. To ensure that they aren’t unfairly saddled with a bad reputation, upstanding businesses can use their website to communicate their brand promise, values, qualifications and experience.

A contractor’s website should include information about its licensing and credentials, so that consumers know that the contractor is qualified and held to professional standards.

A contractor’s website should include information about its licensing and credentials, so that consumers know that the contractor is qualified and held to professional standards. State licensing boards hold contractors accountable and also require that they carry the required insurance policies.

Sharing testimonials from satisfied clients is another way to reassure wary consumers. Homeowners appreciate knowing that others nearby had a good experience with the company, as it leads them to believe that they will be happy, too.

Publishing short profiles about team members, preferably with their photos, can further build confidence in a company.

The quantity and quality of photos in an online portfolio also contribute to a contractor’s perception of trustworthiness. Pictures offer proof that a company can do what it promises.

Educate Consumers

Real-life examples will inspire customers’ imaginations and spur excitement about the possibilities for their own kitchen or bathroom.

Robust portfolios help to showcase the variety of services, design options and innovative solutions that a company provides. Photos can show an array of materials, styles, colors, layouts, textures and fixtures. Real-life examples will inspire customers’ imaginations and spur excitement about the possibilities for their own kitchen or bathroom.

Contractor websites should include a detailed, well-written page about each service that strategically anticipates homeowners’ questions, and then answers them. It’s the most effective way to alleviate their concerns and tear down the obstacles that they could be using as a reason to avoid the project.

Presenting choices and design ideas also helps budget-conscious customers discover ways to invest in their project that may prove to be more affordable than they previously thought.

When sharing all of this information, it’s important to avoid jargon and technical terms that only tradesmen understand. The website should be written in the same way that contractors explain their work to their customers.

Inspire Action

A contractor’s website should make it easy for a consumer to take the first step toward becoming a customer. This can be achieved by providing an easy-to-use contact form to request information, an appointment or a callback. A more detailed form can gather the details the contractor needs in order to provide a full quote for the job.

A website with responsive design provides the best user experience on a tablet or smartphone. Ensure that the site has responsive coding so that visitors who are using a mobile device aren’t discouraged by difficult navigation or illegibility.

Even more, be sure that the company’s phone number, address and email address are correct and easy to find.

Even more, be sure that the company’s phone number, address and email address are correct and easy to find. This transparency enforces the contractor’s reputability and avoids creating yet another reason for the customer to delay the project.

A website with all of these components will give a contractor a competitive advantage and begin a pleasant journey to a homeowner’s beautiful new kitchen or bathroom.

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