Starting or growing a business is an exciting, frustrating, rewarding and arduous experience. So, it’s understandable why many small business brands need help. After exhausting financial resources to get everything up and running, branding becomes an afterthought for many small business owners. Most businesses quickly have a logo thrown together, typically choosing the cheapest option. Then, this “design” becomes the foundation of the brand.
But as an entrepreneur is trying to boost business and take it to the next level, the importance of having a great brand cannot be stressed enough. In today’s marketplace, establishing a powerful and memorable brand is essential for any company’s success.
A great brand sets the stage for strategic messaging, and conveys expertise, establishes a brand promise, and creates an expectation for quality—and it doesn’t cost just $99.
Unlike “cheap” options, branding done by a professional will be well thought out and executed properly. Working alongside a small business owner, an experienced designer will first help to build a logo that communicates the feelings or emotions that a brand wishes to communicate.
Then, after crafting a small business logo and developing a brand vision and strategy, a professional will implement the new branding across every application—from stationery and business cards, to outdoor advertising and vehicle wraps.
This way, a small business has a complete, cohesive look.
The Graphic D-Signs team wholeheartedly believes in the power of a strong brand. We’ve done it more than a thousand times for various clients in an array of industries. We’ve published hundreds of blog posts about why a brand is a small business’s most valuable asset. And, even more, President and Creative Director Dan Antonelli has written three books on small business branding, including his most recent book, Building a Big Small Business Brand.
Nevertheless, these credentials don’t change the fact that branding a business is a big decision for any owner. In fact, it’s arguably the most important decision that will be made about the future of a company.
So, rather than listening to us, why not hear what others have to say about the value of a brand? They’ve faced that big decision. They’ve taken that very-scary first step. And, now, they’ve arrived at the other side of their branding journey and experienced outstanding results.
Ready to take the leap? See what others have to say about what a new brand has meant to them and their business.
Oasis Turf & Tree
“Close to 20 years have gone into building Oasis Turf & Tree. In that time, our top priority has been to do things the right way and provide outstanding customer service. So, when it came time to reevaluate our branding, we wanted to be sure that our client-focused approach was represented.
We knew there were other options out there for branding firms, but it was clear to us that Graphic D-Signs’ approach to their work and commitment to quality paralleled ours. That made working with them the natural choice. Creating our brand was a decision that was going to stay with us for a long time and we wanted to get it right.
The process was smooth and very thorough. Thanks to Dan and his team, we now have a look that is so unique. With a fleet of 17 wrapped vans, we instantly stand out from any other lawn and tree care company anywhere—and people love it! The decision we made to work with Graphic D-Signs was, hands-down, one of our best.”
Kevin Denby Chief Marketing Officer, Oasis Tree & Turf
Clear the Air
“Next to revenue, proper branding is one of the most important things that you can do for your company. In fact, branding will help with revenue. Graphic D-Signs was instrumental in creating that image, and we have had nothing but positive results.
Dan and his team are experts in crafting a brand that appeals to the markets we serve. From the logo, to the truck wraps, to the website, to the stationery, our company now has a brand that matches our mission and our culture.
Growth has been tremendous and client feedback has confirmed we made the right decision.”
Jason Stom President, Clear the Air
Waypoint Logistics
“Rebranding our company after 13 years was daunting, but the risk definitely paid off. Since our rebrand one year ago, we have seen a 41 percent increase in sales, 19 percent of which was from new business alone.
This clearly has been one of our smartest business decisions.
Everywhere we go, people are seeing us. Plus, it’s great having a brand out there that we can be proud of. Our customers can see that we are investing in our company, and we’re not going anywhere. That builds their confidence and inspires them to choose us as a partner that they want to do business with.”
Richard Zeschke President, Waypoint Logistics
Timo’s Air Conditioning & Heating
“Graphic D-Signs took our original logo and modernized it, recreating it in a jaw-dropping way that demands attention. Our technicians are stopped on a daily basis and asked for business cards, simply because people see our vehicles on the road.
Our unique brochures and website, which integrate our new branding, have helped increase our close ratio nearly twofold.
Since launching our new brand four years ago, we’ve seen a 400% increase in sales.
But, the most important thing that the new brand has done is breathe new life into our 20-year business. I only wish we had done it sooner.”
Joey Timo Owner, Timo’s Air Conditioning & Heating
RDS Same Day Delivery
“Investing in a new brand with Graphic D Signs was one of the smartest business decisions that I’ve made over my 30-year career. But, of course, hindsight is 20/20. If you asked me that question nine months ago, I was laboring over this decision. I was nervous about whether I could justify the investment.
After doing extensive research, having multiple conversations with their team, and reading Dan’s book, Building a Big Small Business Brand, I finally decided to move forward in January 2016. In short order, we had our new logo and brand, and we began the vehicle wrap process. Within two weeks of wrapping our trucks we earned a $117k opportunity from a client who saw our trucks.
I never realized the value of a brand until I partnered with Graphic D-Signs. And now, here I am, looking back and wishing that I had taken the leap years ago. Our new brand is working seven days a week, and our phones are ringing off the hook!”
Larry Zogby President, RDS Delivery
