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Dan Antonelli

How to successfully market your small business in a down economy.

“Successful companies do not abandon their marketing strategies in a recession. They adapt them.”

John Quelch, Harvard Business School

So, like everyone else in the world (except for hedge fund managers and NBA stars) you’re feeling the effects of the sluggish economy. And like everybody else, you’re making cutbacks. Conventional wisdom says the first thing people slash in down times is their marketing. But conventional thinking doesn’t build too many lasting businesses.

The truth is, small businesses need to marketing themselves MORE in a down economy, because it’s an opportunity to introduce your brand to a whole new audience—while all the conventional guys are cutting back.

If you want to reach more customers in a down economy, here are a few great cost-effective ideas marketing ideas:

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