Glen Lane Plain and simple, a fleet without a powerful wrap is a missed opportunity. When it comes to marketing for contractors, fleet branding pays you back with a generous return on investment (ROI) that’s just waiting to be tapped into. Read on to find out how.
The cost per impression of a vehicle wrap is much lower than other media. When you divide the cost of a wrap by the number of people who see it while driving by, you’ll find it’s a highly cost-effective method of outdoor advertising. Think of a billboard, which is immobile and temporary. It stays in the same place and reaches fewer new viewers the longer it stays up–until another ad takes its place. But if you shrank that billboard down, put some wheels on it and drove it around your service area, you’d quickly find larger audiences in more locations every day. You also wouldn’t need to worry about someone else “taking over” your ad space.
With more vehicles traveling to new places every day, fleet branding also becomes hard to ignore. Viewers can ignore a TV commercial, change the radio station, flip past an ad in a magazine and so on. When they’re out and about, they can’t help but see other vehicles sharing the road, parked along their routes or pulling up to their neighbors’ homes. A well-designed wrap will disrupt the space around it and demand attention wherever it goes, while remaining easy-to-read and easy-to-remember.
PerfecTemp in Palm Beach County, FL, used to rely on word-of-mouth marketing for leads. Within three days of wrapping their fleet, their online search traffic increased 10x. 2021 brought them an overall 34% increase in company growth.
Absolute Airflow of Southern California wrapped its fleet to go along with its clean, disruptive brand, resulting in a strong 125% increase in revenue within a year’s time.
Quality Heating, Cooling & Plumbing saw its Oklahoma-based company increase revenue 53% in just six months after wrapping its fleet in a newly KickCharged brand.
Imagine this: A homeowner sees a plumbing company’s van during her commute. When she discovers a leak under the kitchen sink a week later, she begins to search online for a plumber who can fix it. Among the results, she recognizes the name of the company whose truck wrap caught her eye. When she clicks the link, it’s not just another generic plumbing website. Instead, the site has integrated the same welcoming, reassuring and professional brand that adorned the van she saw just days prior. She uses the live chat feature to request an appointment and a new customer relationship is born.
Better brand awareness passively improves click-through and conversion rates so that digital marketing spend generates more revenue.
The same effect can be true for other forms of media: When you see a vehicle wrap, that company’s TV or radio commercial or print advertisement is more likely to get your attention and inspire you to choose that company.
Dan Antonelli, KickCharge Creative president and award-winning brand and wrap designer, talked about “winning the battle on the streets” with Tommy Mello on this episode of The Home Service Expert podcast. “When it comes time for them to make a decision about who they’re choosing to do business with, your name comes top of mind,” Antonelli says on the podcast. He always recommends featuring your wrapped vehicle—“your most visible application of your brand”—on your website’s home page to help people connect the dots.
Once you realize the sheer power these impressions and opportunities can hold for your company, it’s vital to ensure you’re not wasting them with a poorly-designed wrap advertising a forgettable brand. There’s a reason we feel so strongly about this type of branding—because it works!
If you still need convincing, take a look at our before-and-after gallery to begin visualizing your fleet’s potential. Your rebrand could yield tremendous revenue growth, like it did for all of these happy clients.
We’d love to answer your questions or have a conversation with you about revamping your fleet. Simply contact the KickCharge Creative team online, or call us at 908.835.9000. We can’t wait to work with you!
