Are you the owner of a new business struggling to pick the perfect name? Or the chief executive of an established business whose name isn’t doing the heavy lifting it could—and should?

KickCharge Creative owner and marketing guru Dan Antonelli and his team have been successfully naming small businesses for more than two decades. He always advises that a strong name is the foundation of a kick-butt brand. Dan recommends carefully selecting a name to stand out—not fit in—because it will “KickCharge” your results and boost your return on investment. It’s the difference between being memorable and forgettable.

Learn the secrets of developing a high-energy name with enough juice to help power you to success. Dan shares the dos and don’ts of naming, why a positive brand promise resonates with your target audience, how a strong name can save you money on advertising … and more.