The Realities of the Competitive Landscape
Fortune 500 companies have the luxury of multi-million dollar advertising budgets. They are able to invest dedicated manpower and finances into creating brands on a national level—where the scope of work is nearly limitless and the target market spans from coast to coast. They have dedicated, renowned agencies and marketing departments who coordinate, manage and create their brands. So how can small-sized companies possibly compete with these well-known brands and steal a share of the market to call their own? … read more
What is Flash Anyway?
First off… let’s cover what flash actually is. According to Wikipedia – “Adobe Flash (formerly Macromedia Flash) is a multimedia platform used to add animation, video, and interactivity to Web pages. Flash is frequently used for advertisements and games. More recently, it has been positioned as a tool for “Rich Internet Applications” (“RIAs”).” If you’re still not sure check out a few of our sites where we use it. Insectropolis, Gonzalez Insurance and Green Meadows all use Adobe Flash technology to add sound, … read more
Graphic D-Signs Inc. is famous for our landscaping marketing. Over the years we’ve had thousands of photos submitted to us of landscape jobs to use in websites and brochures. Most of the photos are of stunning water features, rolling grass and carefully designed stonework… but the photos clearly don’t do justice to the work a lot of the time. Since we see the same simple correctable errors in many of the photos, we thought we’d show you how we can take better photos of landscaping jobs when you don’t have money for a pro. … read more
