Why Character Based Logos Work for Small Business Brands Character logos and mascots from the 1930s through the 1940s, and even those used later in the 1950s and 1960’s we’re often employed in the marketing of different brands and their products. From the Michelin Man to Tony the Tiger, these characters helped build brand recognition, read more

Making the Most of Your Company’s Vehicle Advertising and Truck Wraps Vehicle advertising for Rhode Island-Based dry cleaner. We’ve all seen the truck and vehicle wrap advertising on the road whose design makes us believe – if we knew nothing else about the company – that it was part of this company’s fleet of vehicles. read more

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” — David Ogilvy Having worked with over 600 small businesses owners in the past 15 years read more