Retro themed logo design and character development for a carpet cleaning business in Florida.
Character Logo Design & Mascot Logo Design Examples: Inspiration for Your Small Business
  • Posted by Dan Antonelli
  • November 29, 2011

Why Character Based Logos Work for
Small Business Brands

Character logos and mascots from the 1930s through the 1940s, and even those used later in the 1950s and 1960’s we’re often employed in the marketing of different brands and their products. From the Michelin Man to Tony the Tiger, these characters helped build brand recognition, and were images that served to evoke emotions for the viewer, and connect in a more meaningful way than simple typography or photography ever could. … read more

After the branding was complete, we designed this simple, yet effective layout for this homebuilder in Egg Harbor, NJ.
Designing Effective Truck Wraps for Small Businesses
  • Posted by Dan Antonelli
  • August 23, 2011

Making the Most of Your Company’s Vehicle Advertising and Truck Wraps

Vehicle advertising for Rhode Island-Based dry cleaner. We’ve all seen the truck and vehicle wrap advertising on the road whose design makes us believe – if we knew nothing else about the company – that it was part of this company’s fleet of vehicles. And we’ve also seen the flip side of vehicle advertising – when, because of the design of the vehicle’s graphics, … read more

How Your Ego May Be Holding Back Your Small Business
  • Posted by Dan Antonelli
  • April 29, 2011

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” — David Ogilvy
Having worked with over 600 small businesses owners in the past 15 years on their small business marketing and advertising needs, I’ve learned a few common characteristics that extremely successful businesses owners share. And conversely, … read more