Are you a small business owner trying to accelerate company growth? If so, here are nine principles you should know about marketing to ensure greater success and drive ROI.

Empower yourself with knowledge. While it takes time out of your schedule, it’s important to conduct research on your industry, market, direct competitors and consumers. You can never know too much—and you can certainly know too little. Just as athletes prepare for the big game, marketing success requires countless hours of practice. read more

Don’t let nostalgia, “nephew art,” and no standards hold your HVAC business back.

Having worked with several hundred small businesses on their brand development, I’ve seen my share of branding problems. While we attempt to correct the problems, the challenge with trying to “fix” these brands is that we can’t salvage enough of the current brand to move the company forward. Often, a complete refresh is needed.
It’s understandable why many HVACR brands need help. read more

Rethinking the Way You Market Your Business

To say that consumer behavior has changed drastically in the last five years would be an understatement. There has been a clear shift in power. It now resides in the consumers’ hands, as opposed to several years ago when companies had that power. Several elements have created this shift.

Global Financial Crisis in 2007. Economists considered this to be the worst financial catastrophe since the Great Depression, read more

GDS was proud to be one of the top three award winners at the recent 49th annual Art Directors Club of New Jersey (ADCNJ) Awards, where our team took home nine total awards for web, logo and print design. Held at the Birchwood Manor in Whippany, NJ, the ADCNJ Awards recognize industry excellence in New Jersey advertising, marketing and creative strategy.
Sure – we’re proud of the awards, because they affirm our efforts to provide targeted branding and marketing solutions for small businesses. read more

What Makes a Website Successful?

In today’s marketplace, it’s not just enough to have a website, small business owners need to have a website that makes a statement. It should be creatively and aesthetically appealing, as well as strategic and functional. Be sure to follow these guidelines when designing and developing your website and it will be a greater success.

Does your website integrate and reinforce your branding? First impressions are everything. If your website doesn’t infuse your brand identity strategically or creatively, read more

Plan First. React Second. Track Third.

More often than not, small business owners take a “more is better” approach to their advertising. The theory? The more money you spend or the bigger the ad, the more return you will see. Unfortunately, this usually doesn’t pan out. In fact, this is a counter-intuitive approach, and a sure way to lose money and see zero return. So how should a small business owner approach his advertising strategy and budget to ensure that it’s smart advertising that will yield the best ROI? read more

Think First. React Second.

Before a small business owner embarks on the development of a company web site, it is crucial for the owner to identify the main web site objective. Are you trying to:

Heighten awareness about a new product or service?
Generate online leads?
Leverage the platform for ecommerce?
Create space for existing clientele to interact and review their account or project information?
Increase sales?

In our experience, most business owners don’t take time to articulate their web site goals prior to beginning design. read more

Not sure what goes into design the best truck wraps? Here’s some tips.
If you examined most wraps on the road today, you’d think the concept of designing a simple, easy-to-read message was difficult to understand. It’s really not, once you understand the fundamentals of what it takes to build a good wrap.
The characteristics of good wrap design and vehicle advertising — those which use proper branding, and easy-to-discern messaging — are rarely employed on most vehicle wraps seen on the road today. read more

If you are reading this blog, chances are you landed here via Facebook. And if you landed here via Facebook, chances are that you, your business–or both–have a Facebook profile. In case you haven’t noticed, the folks at Facebook like to keep us on our toes with changes to the virtual landscape. The latest and greatest “upgrade” is the Timeline. A once-optional user interface, Timeline will become a mandatory part of every individual and business profile on Mar. read more

You’re a small business with a limited budget for marketing and advertising, but you need exposure. Large advertising agencies tend to work with big business and Fortune 500 companies, and their fees are often cost-prohibitive. So, how do you navigate the sea of choices when choosing how to spend your precious dollars?
The key to making strategic marketing decisions is aligning your company with an agency that specializes in small business advertising. Remember the following tips when deciding which small business advertising agency is the right one for you. read more