The most important aspect of your business is its identity – its trademark™. by Beniam Biftu Note: This article originally appeared on hvacrbusiness.com. It has been republished here as a resource for our readers. Due to the popularity of HVACR Business’s Tops-In-Trucks Fleet Design Contest the magazine’s publisher asked me to write a series of read more

Understand the basics of trademark law and how to protect your small business. by Beniam Biftu Note: This article originally appeared on hvacrbusiness.com. It has been republished here as a resource for our readers. Your trademark is one of your business’s most valuable assets. Failure to protect your trademark could result in lost sales and injury read more

Building your brand to break through the clutter. The digital revolution has transformed the economy, shifting power from companies to the consumers. Essentially, this has changed how businesses operate, making it imperative that a company acts appropriately 24/7. In a sense, technology has made the world smaller, transcended borders of time and space, and put read more

In the battle for brand supremacy, awareness is crucial. It is because of this that so many big businesses take great pains to make sure their branding is present everywhere their consumers might be. Head to the supermarket, the bus stop, the big game, the local pub, or the television and you’re bound to see read more

Is a poor identity and “nephew art,” holding your small business back? It’s understandable why many small business brands need help. Fledgling businesses often exhaust their financial resources paying for fleets, equipment, and everything else they need to get up and running. Branding becomes an afterthought — when the budget is stretched thin. So, they read more

Just as a contractor has a fully stocked toolbox for building homes, so too do marketers rely on their own toolbox to successfully build brands. These go-to instruments allow them to develop a brand ‘s story and image. So how can a small business owner leverage the same marketing tools and stand out in their read more

Ever wonder what it takes to build an effective small business brand? We’re often asked about process, and how we go about building some of the brands we’ve created. Building an effective small business brand takes a lot of time–and a lot of hard work. Here’s a step by step of our process—and what it read more