A Web That’s Flooded With HVAC
In the vast ocean of HVAC websites, a landing page should emerge as the beacon of light that draws attention to a business and places it at the forefront of search engine results. A strategic landing page will give a business more recognition on the web, ultimately increasing leads and sales for the business. … read more
Small businesses that are spending hard-earned cash on advertising want to get the most out of each dollar that’s devoted to marketing. That’s why, for a company with a presence on the road, it makes sense to invest in a well designed vehicle wrap. A business with cars, trucks or vans among its assets already has money tied up in its fleet. So, why not put those vehicles to work by transforming them into moving billboards? … read more
Email marketing is a great way to segment audiences, continually deliver value and nurture leads. When done right, it can generate significant profit for a low investment. In our recent blog posts, we’ve explored how email marketing can grow a small business and how to grow an email database the right way. Now, it’s time to delve into a crash course on email marketing, from titling to scheduling.
Let’s get started:
Scheduling
People are most likely to check their email at the start of a business day. … read more
In today’s consumer-driven market, where businesses must set themselves apart from the competition in order to survive, content marketing has emerged as an effective way for companies to develop personal connections with their target audiences. Traditional marketing initiatives, such as direct mail pieces and websites packed with sales pitches and advertisements, have taken a back seat to informative, engaging content about a business’s specific products or services.
88% of small businesses that are most effective in their marketing strategies have someone on their team who is responsible for the company’s content marketing strategies. … read more
Updated Dec. 31, 2020
Creating a new brand is an exciting milestone in the life of a company. The rebranding process itself is challenging and rewarding, but it is just the beginning of an evolution.
A company’s name and logo live on countless platforms, from its business cards to its vehicle fleet. For an existing company, it is almost always unrealistic to “flip the switch” on a new brand and change everything simultaneously. Yet, it’s important to roll out the branding within a reasonable timeframe to avoid confusing the target audience by using multiple versions of the brand in the marketplace. … read more
One of the best ways to connect with prospects is by using powerful stories from existing customers. As many small business owners know, it can be challenging to collect these valuable stories. Ultimately, though, without real reviews from real clients, an audience doesn’t perceive a business as the “safe” choice. And at the end of the day, everyone is searching for the local business that they can trust.
There’s no way around it—people tend to follow others. … read more
With the rise of online shopping platforms like Amazon and Google Shopping, there’s no doubt that the retail marketplace is more saturated than ever. The ultimate dilemma of a small business owner, then, is to entice customers to do business with one brand over its competitors. How can this be accomplished? Discount coupons are a great way to attract new and existing customers to make a purchase. After all, offering a branded coupon is just another means of targeting a local market. … read more
Without strategic marketing messages and collateral, competing for heating and air conditioning business in a crowded market could feel as futile as a busted furnace. Nevertheless, many companies in this industry don’t have the time or expertise that they need to develop, execute and implement their brand to attract customers and grow. That’s when it’s wise to partner with a marketing agency that has the right experience, expertise, resources and strategic approach to support your HVAC company through the entire marketing journey. … read more
After Facebook earlier this year lowered organic reach of all posts made by Business Pages, it has become apparent to many small companies that social media has become a pay-to-play landscape.
One of the biggest advantages about advertising on Facebook, as opposed to any other social network, is the ability to target very specific groups of highly engaged individuals. When creating a business’s first campaign, however, Facebook’s Ad Manager can seem very daunting. Building a target audience for Facebook may seem to provide the most bang-for-your-buck, … read more
Responsive web design enhances users’ viewing experiences when visiting a site on a mobile device or a tablet. Nevertheless, the vast majority of business owners don’t fully understand the benefits of responsive websites and most websites are still not mobile-friendly. This is not only causing a headache for users, but it’s also a loss in business opportunity.
With the number of mobile users doubling each year, if a website is not mobile-friendly, then businesses are missing out on potential consumers each and every day. … read more
