It’s mid-December and you’re in a better position than many of your competitors in the HVAC industry. That’s because there’s a pot of leftover money in your marketing budget. What to do? What to do? Well, here’s what you shouldn’t do: Hold on to it. While bankrolling extra resources might seem like the fiscally responsible read more

By now, business owners and managers know they need a website in order to compete for marketshare. However, many heating and air conditioning contractors make the mistake of believing any website will work. So, they hire an agency that promises low prices, knowledge of  the HVAC industry and ongoing search engine optimization (SEO) after the read more

The holidays are fast approaching—and with them, a whole lot of presents! But let’s face it: Presents more or less look the same every year. The gift itself may change, but the festive wrapping paper tends to fit the same bill. Enough of the typical packages: Wouldn’t it be great to see something else wrapped read more

We’re Heading West to Easton, PA! What better way to network with marketing experts from different fields than by attending a local marketing expo? Saddle up and head west to Easton, PA, to take part in this exclusive, collaborative marketing event held on Wednesday, Nov. 9 from 11 a.m. to 4 p.m. at the State read more

Learn why vehicle wraps can drive a business forward—literally. Effective marketing strategies are ubiquitous. That being said, how many strategies are versatile enough to turn consumers’ heads while simultaneously outracing the competition? For small businesses and large companies alike, a professional and standout vehicle wrap is one of the most powerful and cost-effective advertising methods available. read more

Learn why this old-school strategy pays off for contractors. Marketing strategies change faster today than ever before. Yet, the evolution of digital marketing does not mean that every old-school strategy has faded. Direct mailers are one of those tactics that’s still relevant today. Some marketing professionals argue that direct mail no longer resonates with consumers. read more

How to make the most of a company website and turn visitors into long-term customers Consumers are more discerning today than ever before. When they turn to the web to research the services and products a company offers, they also want a better understanding of the business’s overall image. The way a company presents itself read more

Win Big For Your Small Business On Oct. 26 and 27, 2016, the digital marketing experts at Graphic D-Signs will be attending the Service World Expo in Las Vegas, Nevada, at the Tropicana Hotel. Here, attendees will have the opportunity to network with industry professionals, learn marketing tactics and engage with vendors from around the country. read more

In today’s social media-hungry world, Google+ has become an important network for businesses to leverage. In fact, Google+ is among one of the best platforms that a company can use to attract new customers, remain relevant to its current audience, spread brand awareness and much more. But, when a company first creates a Google+ page, read more

A Contractor’s Delight Are you ready to meet vendors, take part in hands-on demonstrations and learn more about the newest HVAC industry technologies? On September 21 and 22, 2016, from 12 p.m. to 4 p.m., the digital marketing experts at Graphic D-Signs will be attending the Comfortech Conference & Expo in Philadelphia, PA., at the Pennsylvania read more