Drive Business Through Voice Search, Local Services by Google

The latest technological advances that make it more convenient for homeowners to hire a home service provider are keeping contractors on their toes. If you want to be in the running to capture online business, you need to stay on top of the trends. Don’t worry. We’re here to help.
Among the hot tools today’s consumers are using to make their lives easier are voice search, read more

Don’t Lease Your Site or Get Locked Out

Imagine if, as a business owner, you bought a fleet of vehicles for your employees to drive, but the dealership where you purchased them didn’t give you the keys. Imagine that you couldn’t control the lights or thermostat in your own office space. What if you shelled out a significant investment to buy tools or materials, but your supplier took them all away because you decided to purchase additional materials elsewhere? read more

Feast Your Eyes on the Prize: A $50 Amazon eGift Card!

What comes to mind when you think of Thanksgiving? Is it the food? The family?
Thanksgiving is perhaps the most traditional holiday of the year. Turkeys fly off the shelves, families come together and businesses prepare for Black Friday sales.
No doubt about it, Thanksgiving is stuffed with tradition. So we asked ourselves: What’s it like to celebrate Thanksgiving with a twist? How do people make Thanksgiving less traditional and more original? read more

Meet Us and Tour Our New Headquarters Dec. 8

We’ve worked for months to cultivate the ideal space where our team can feel more inspired than ever to produce Powerful Marketing Solutions® for our small business clients. Now that we are settled into our new home, we’d like you to celebrate with us.
You are invited to the grand opening of the high-energy KickCharge Creative® headquarters. Join us 3-8 p.m. Friday, Dec. 8, to check out our new digs. read more

Tips for Home Service Companies to Win Leads & Keep Customers

Being a homeowner can be exhausting. When I need help, it’s nice to know I can turn to home service professionals. The problem is, finding the right company to hire is very frustrating. Over the years, I have received more estimates than I’d like to admit. Most companies are quickly bypassed during the review process, and many that get chosen blow it within the first year. read more

Team’s Milestone is Catalyst for Future Growth

More than two years after we broke ground in the middle of a Warren County cornfield, we’ve finally moved into our new building. I first was inspired to build our own space about seven or eight years ago. It has been quite a journey with lots of highs, lows and doubts along the way.
I started this agency over 22 years ago, and 10 years ago I was still working in my basement. read more

Marketing Mistakes That Horrify Us

Scary movies give us goose bumps, but marketing mistakes chill us to the bone! Is your business selling itself short with poor marketing tactics? We put our heads together to share what frightens us most—and causes our clients to miss precious business opportunities. We’re creeped out when:
1. Your website is a nightmare on mobile.
Solution: Invest in professional web development to make your site mobile-friendly.
Desktops and laptops have taken a back seat to mobile devices. read more

Online Tool Helps HVAC Contractors Sell System Replacements

For consumers grappling daily with hundreds of decisions and demands for their time and attention, convenience is king. They appreciate every opportunity to save time and effort. Here at KickCharge® Creative, a web design company in NJ, we build websites for our clients with this goal in mind. We know a website that makes it easy for customers to do business gives a company a competitive advantage. read more

Measure Organic Growth With Relevant Metrics

You’re paying good money for your SEO campaign, but you’re not convinced it’s working. So you Google the “most important keywords” and are disappointed because your business isn’t showing up No. 1. In fact, it’s not even on Page 1.
Here’s the problem. You’re going about your assessment all wrong.
Like many business owners and managers, you probably test the effectiveness of your campaign by searching for a handful of phrases to see where your website ranks in the results. read more

Follow these tips for effective mascot branding

If you’ve browsed our portfolio, read “Building a Big Small Business Brand” or followed our blog the past few years, you’re familiar with the power of mascot branding. We’ve talked about how these brands stand out, disrupting the market and evoking the feelings your target audience wants a trustworthy contractor to convey. We’ve also described how to identify the type of mascot that’s right for your business. read more