After Marketing Delivers Prospects, Don’t Drop the Ball

Capturing new customers to grow your business is a multistep process. Advertising is only the beginning. Ideally, your marketing efforts will deliver quality leads, and you’ll do a good job handling the crucial early interactions with those prospective clients. As a result, you’ll enjoy increased revenue and a healthy return on your investment. On the contrary, if your operational processes and practices scare away the leads your advertising attracted, read more