When you entrust us with your branding or marketing project, our mission is to deliver what you need to meet your goals as efficiently as possible. That means letting you run your business while we run your marketing.
Our discovery process begins by gathering your insights and feedback to ensure we get the right information to roll up our sleeves and do our work effectively. First, we send you a project brief to collect your written responses to our preliminary questions. We use your answers to do research in preparation for a kickoff meeting, when we dig deeper into the details that differentiate your business from the competition.
It’s important that we understand your brand values, services, competition, target audience and their pain points, and your specific objectives for this marketing project. We listen to your vision and bring our own ideas to the table, too, after analyzing your market and competition and brainstorming with our team. With this research, we establish marketing strategies and a clear plan for executing the tactics to support it.
Writing, designing and building powerful sales tools involve strategically blending our proven formulas with fresh, original craftsmanship—for every project. Thanks to our experience, we know your industry. Rest assured, you can rely on us to deliver a stellar product on time and on budget—stress-free. We utilize project management software and other digital tools to keep us organized and on schedule.
During our creative process, we utilize peer review so we present only our best options for your consideration. You get solid choices, supported by insightful explanations.
While we work, we communicate with transparency. We check in every step along the way to hear your feedback. After all, we want the final product to exceed your expectations. Your project manager will be the point of contact where you can turn whenever you need answers or want to pass along a message.
During the feedback and discussion stage, we also take time to educate our clients about best practices. Clear communication ensures we all understand each other as we work toward a common goal.
It goes without saying that quality control measures are inherent in each stage of the project evolution. Built into our process are critical steps for proofreading, testing and approval. Before files are released or websites are launched, they are thoroughly reviewed and perfected to guarantee they represent you in the best possible light.
These tactics connect to create deliverables that do their job. Learn more about processes for specific projects, such as website design and development and logo and brand identity in the capabilities section of the website.
We want your project to look amazing, but, more importantly, we want it to work. We always appreciate an opportunity to follow up with our clients to discuss the results of a campaign or the impact a piece of collateral is making. The data will help us make strategic decisions when we collaborate for your next marketing effort. Plus, we’d love to help you celebrate your success.