Original blog published on December 31, 2019 | Blog updated on May 10, 2022

Here’s Why You Can’t Neglect Your Blog!

Do you have a place for a blog on your website? If so, do you keep it updated on a regular basis? You should!
Our NJ web design agency always recommends integrating a blog on our clients’ new websites, and we emphasize the importance of publishing fresh content regularly. Without fresh content, you could be damaging your reputation when prospective clients notice you’re neglecting your site. read more

Original blog published on May 20, 2020 | Blog updated on April 20, 2022

Check Out These 7 Newsletter Content Tips That Work

In today’s technology-driven world, communication has never been easier. While you have a plethora of tools available to you, there’s a time and place for each one. What suits a personal interaction may not suit a business exchange and vice versa. Take email as an example. Emailing a friend may be outdated, read more

Original blog published on June 19, 2020 | Blog updated on March 10, 2022

Learn How Fleet Branding Can Impact Your Business—In A Good Way

Before you make the decision to wrap every vehicle in your fleet, you may ask yourself whether it’s worth the expense. Each vinyl wrap costs a good chunk of money, and, most of the time, may need to be replaced after a few years of wear and tear.
When it comes to marketing for contractors, read more

Original blog published on Nov. 25, 2015 | Blog updated on December 9, 2021

Double-Check This List Before You Roll Out Your New Brand!

Creating a new brand is a major milestone. As a company that went through the rebranding process ourselves, we know how challenging it can be. But you’ll find the rewards to be well worth the challenge—that is, of course, if you roll out your new brand properly.
From your business cards to your fleet of service vehicles, read more

Original blog published on October 13, 2015 | Blog updated on November 9, 2021

When it comes to HVAC marketing, branding is essential.

Happy Thanksgiving! Before we all get to enjoy our holiday meal, the cook must do a lot of planning and preparation. Well, the same is true when you’re an entrepreneur creating a new HVAC business. And one of the first and most important ingredients you need to focus on is your marketing. read more

Original blog published on July 31, 2018 | Blog updated on September 15, 2021

Learn How to Promote Special Offers in Your Marketing to Generate New Business

How do you motivate customers to stop procrastinating and take action? Entice them with a good deal!
Think about it. Who doesn’t love to save money or get more for less—or, better yet, for free? Whether it’s to buy a product or schedule a service, your customers are more likely to convert (make a purchase or schedule an appointment) when they can take advantage of an offer—particularly one that’s going to be around only for a limited time. read more

Original blog published on August 19, 2020 | Blog updated on July 9, 2021

Outdated Info Can Cost You Customers—and Money!

Have you ever researched a store’s business hours on a company’s website only to show up at their front door and realize they’re closed? It’s a frustrating scene that happens more often than it should. And it can be utterly maddening. If it’s happened to you, it’s quite possible you’ve even boycotted the store—just out of principle! read more

KickCharge Creative Shares News From Google Conference

As your digital marketing manager, it’s my job to help you generate revenue by putting your brand in front of your target audience when they’re searching online for your services. Our team works to ensure you are visible where your potential customers are: online and on their mobile devices. We execute this objective through effective custom WordPress web design by our NJ team, search engine optimization, pay-per-click advertising, read more

Kick Off 2019 With a Better Brand

’Tis the season! Here at KickCharge Creative, our dedicated branding elves are hard at work crafting unique, powerful logos for some very good little boys and girls in the business world.
There are thousands of brands around the world, in HVAC company marketing, on retail storefronts, in health care providers’ advertisements and elsewhere. Our elves have taken a cue from that “right jolly old elf” up North: When we see ho-hum logos that fail to represent quality businesses in the best possible light, read more

Follow These Tips for a Strong Social Presence

Smart business people know their strengths and delegate the tasks they can’t handle to experts who can do them better. For example, when it comes to marketing, contractors know if they want to portray a professional image, they should hire pros to do their brand development, vehicle advertising, HVAC website design, content marketing, collateral and social media management.
If you’ve hired an agency to run your marketing—kudos. read more