Bolster Recruitment Efforts With a Better Brand
  • Posted by Content Team
  • November 11, 2022

Original blog published November 14, 2019 | Blog updated November 11, 2022

Contractors With Strong Branding Improve Hiring Success

Inadequate staffing is a near-universal concern among our home contractor clients. Many of them make major investments in marketing campaigns that create new leads but are stymied by a shortage of personnel. It’s not for lack of interest, either. They want to hire more technicians but struggle to find quality candidates.
Sales growth is directly related to successful staffing, … read more

Plumbing Content Marketing Topics to Build Trust & Awareness
  • Posted by Content Team
  • October 11, 2022

Original blog published July 17, 2015 | Blog updated October 11, 2022
“Out of sight, out of mind.” This popular saying is often true for plumbing: When pipes and fixtures are in working order, consumers don’t give them much thought. The same might be said about plumbers, when the general population doesn’t regularly need their services.
But then leaks, clogs, slow drains or hot water shortages strike. Or, the time has come for a complex kitchen or bathroom renovation. … read more

5 Ways to Use Your Website Blog
  • Posted by Content Team
  • May 10, 2022

Original blog published on December 31, 2019 | Blog updated on May 10, 2022

Here’s Why You Can’t Neglect Your Blog!

Do you have a place for a blog on your website? If so, do you keep it updated on a regular basis? You should!
Our NJ web design agency always recommends integrating a blog on our clients’ new websites, and we emphasize the importance of publishing fresh content regularly. Without fresh content, you could be damaging your reputation when prospective clients notice you’re neglecting your site. … read more

Expert Help for Effective Email Marketing
  • Posted by Content Team
  • April 20, 2022

Original blog published on May 20, 2020 | Blog updated on April 20, 2022

Check Out These 7 Newsletter Content Tips That Work

In today’s technology-driven world, communication has never been easier. While you have a plethora of tools available to you, there’s a time and place for each one. What suits a personal interaction may not suit a business exchange and vice versa. Take email as an example. Emailing a friend may be outdated, … read more

Five Tips for Maximizing Customer Reviews
  • Posted by Content Team
  • January 13, 2022

Original blog published on Jun. 27, 2019 | Blog updated on January 13, 2022

Learn Best Practices for Managing Testimonials

With a new year upon us, now’s a great time to start new habits that can help your business thrive. One of the best ways to promote your company is by highlighting the top marks you’ve earned through customer reviews.
Customer reviews strongly influence buyers’ decisions. In a 2020 Local Consumer Review Survey by Bright Local, … read more

Identifying Your Value Proposition as an HVAC Brand
  • Posted by Content Team
  • November 9, 2021

Original blog published on October 13, 2015 | Blog updated on November 9, 2021

When it comes to HVAC marketing, branding is essential.

Happy Thanksgiving! Before we all get to enjoy our holiday meal, the cook must do a lot of planning and preparation. Well, the same is true when you’re an entrepreneur creating a new HVAC business. And one of the first and most important ingredients you need to focus on is your marketing. … read more

Sales Sell: Grow Leads & Revenue Using Coupons, Financing
  • Posted by Content Team
  • September 15, 2021

Original blog published on July 31, 2018 | Blog updated on September 15, 2021

Learn How to Promote Special Offers in Your Marketing to Generate New Business

How do you motivate customers to stop procrastinating and take action? Entice them with a good deal!
Think about it. Who doesn’t love to save money or get more for less—or, better yet, for free? Whether it’s to buy a product or schedule a service, your customers are more likely to convert (make a purchase or schedule an appointment) when they can take advantage of an offer—particularly one that’s going to be around only for a limited time. … read more

Are Your Online Business Profiles Up-to-Date?
  • Posted by Content Team
  • July 9, 2021

Original blog published on August 19, 2020 | Blog updated on July 9, 2021

Outdated Info Can Cost You Customers—and Money!

Have you ever researched a store’s business hours on a company’s website only to show up at their front door and realize they’re closed? It’s a frustrating scene that happens more often than it should. And it can be utterly maddening. If it’s happened to you, it’s quite possible you’ve even boycotted the store—just out of principle! … read more

Google Marketing Live 2019 Recap: Sneak Peek at Search Innovations
  • Posted by Content Team
  • May 21, 2019

KickCharge Creative Shares News From Google Conference

As your digital marketing manager, it’s my job to help you generate revenue by putting your brand in front of your target audience when they’re searching online for your services. Our team works to ensure you are visible where your potential customers are: online and on their mobile devices. We execute this objective through effective custom WordPress web design by our NJ team, search engine optimization, pay-per-click advertising, … read more

Take a Deeper Dive Into Your Digital Marketing—‘Ask Alyssa’
  • Posted by Content Team
  • March 28, 2019

You’ve Got Questions. We’ve Got Answers—and Swag!

Maybe you’re at the very beginning of your digital marketing journey—trying to understand how it can grow your customer base and boost your sales. Or perhaps you’re immersed in every aspect of your campaign—carefully evaluating what’s working and what’s not. Or are you somewhere in the middle?
Whatever your situation, you won’t want to miss KickCharge Creative’s next webinar: “Ask Alyssa.” During the 2 p.m. April 25 event, … read more