Original blog published March 24, 2015 | Blog updated September 16, 2022
Branding: It’s the name of the game for all contractors in saturated markets. What do you do to stand out rather than fit in? How quickly do you close sales or drive the needle forward in your particular slice of the market? What are your credentials? What are you doing to retain employees and recruit top talent?
In the marketing realm, we recognize that it often takes the perfect storm of qualities and opportunities to make your brand have impact. read more

Original blog published March 17, 2015 | Blog updated August 15, 2022
Typical entrepreneurs are constantly in motion. They hustle swiftly, deliver quickly and fail fast—all necessary components of earning the winning ticket. However, it’s in their best interest to know a little more, deliver a little better and cushion their failures so they’re only minor setbacks instead of faceplants.
One of the biggest tripping points small business owners face is the outward perception of their businesses—the brand. read more

Original blog published on March 26, 2015 | Blog updated on July 1, 2022

Truck Wraps: How to Make Them Count

When you’re out driving around, do you ever ask yourself: Why is the concept of designing a simple, easy-to-read message on a truck wrap so difficult to understand? Maybe it’s just us asking that question. Either way, it’s unfortunate that most companies with service vehicles try to cram as much information on their vehicle wrap designs as possible. read more

Original blog published on February 26, 2015 | Blog updated on June 9, 2022
While most small business owners realize they need to follow smart marketing practices, they’re at a loss for exactly what those practices are. We’re thrilled that many of them turn to KickCharge Creative for help. Our New Jersey-based marketing agency loves providing advice and guidance that help get small businesses’ marketing priorities in order. Here are just 10 useful tips:

Make Sure You Fully Understand Your Market. read more

Original blog published on July 14, 2015 | Blog updated on May 14, 2021

Learn the Ins & Outs of Building a Mascot-Based Brand

Many small businesses have plain, nondescript logos, resulting in—you guessed it—plain, nondescript brands. This strategy also leads to dull-looking stationery, print ads, uniforms, vehicle wraps and other advertising that blends in with the crowd.
If your business falls into this category, here’s some good news: It doesn’t have to be this way. read more

Original blog published on Aug. 20, 2012 | Blog updated on Feb. 12, 2021

Discover If Your Brand Is Holding Your Business Back!

Is nostalgia, “nephew art” or a lack of brand standards holding your business back from reaching its maximum potential? It’s time to find out!

Having worked with several hundred small businesses on their brand development, our team at KickCharge Creative has seen our fair share of branding problems. Unfortunately, many of these problems can’t be salvaged with just a few tweaks. read more

Agency Owner Reflects on Responsibility to Clients

As the owner or manager of a small business, we know that entrusting a vendor to help your company succeed is a serious decision. Investing your hard-earned savings and relying on an outsider to rebrand or market the business you’ve built can be scary. You’ve probably made sacrifices to be able to afford it. And you likely feel uncertain about how to choose the agency that’s best for you. read more

Team’s Milestone is Catalyst for Future Growth

More than two years after we broke ground in the middle of a Warren County cornfield, we’ve finally moved into our new building. I first was inspired to build our own space about seven or eight years ago. It has been quite a journey with lots of highs, lows and doubts along the way.
I started this agency over 22 years ago, and 10 years ago I was still working in my basement. read more

Follow these tips for effective mascot branding

If you’ve browsed our portfolio, read “Building a Big Small Business Brand” or followed our blog the past few years, you’re familiar with the power of mascot branding. We’ve talked about how these brands stand out, disrupting the market and evoking the feelings your target audience wants a trustworthy contractor to convey. We’ve also described how to identify the type of mascot that’s right for your business. read more

Graphic D-Signs President Dan Antonelli Describes the Journey to Agency’s New Identity

In the 22 years since I founded Graphic D-Signs, I’ve helped rebrand more than 1,000 small businesses around the globe. I’ve always understood why it’s a decision business owners don’t take lightly. But now, I have an even greater appreciation for my clients’ struggles, excitement and challenges—because I just experienced it myself. Here’s a retrospective of what it was like for me to take a walk in my clients’ shoes while I rebranded my own agency. read more