Before You Ask to Speak to Dan …
  • Posted by Janice Laubach
  • November 6, 2023

You’ll Definitely Want to Read This

We get it. He’s the guru. The brand whisperer. The best-selling author. He’s “Dan the Man.”
As a result, some entrepreneurs who work with us are reluctant to make even the simplest branding decision without speaking directly with Dan Antonelli, president and creative director of KickCharge Creative.
But, as Dan always says, he’s built an incredible team of smart, talented people around him. He trusts each and every one of them to help clients make the right decisions. … read more

Is Your Home Services Company Facing Hiring Hurdles?
  • Posted by Janice Laubach
  • February 13, 2023

These Tips Will Help You Avoid Those Bumps in the Road

The struggle is real! We hear it time and time again from our clients in the home services industry. Hiring technicians who are capable, reliable and dependable can be incredibly challenging. Retaining them can be tough, too.
Smart business owners know their success depends on finding talented techs who are not only good at fixing, replacing and maintaining home equipment, but who are also good at showing up for work on time, … read more

How to Break Up With Your Branding
  • Posted by Janice Laubach
  • February 2, 2022

Original blog published on Feb. 13, 2018 | Blog updated on Feb. 2, 2022

Fall in Love With a New, Improved Image

Even if you promised to love each other through thick and thin, some promises are made to be broken. Take your branding, for example. If you made a commitment to a poor or so-so brand when you were young and naïve, you shouldn’t be saddled with that mistake for eternity.

But when you’ve invested a great deal of time and built your business around a brand, … read more

Opportunity Is Knocking! Answer the Door …
  • Posted by Janice Laubach
  • November 3, 2021

With a Jaw-Dropping Garage Door Company Brand

Most garage door companies haven’t figured out yet that powerful branding will help them stand out from the competition and dominate their markets. So, if you’re a garage door business owner who truly “gets it,” you’re in a unique position to capitalize on the situation and achieve success that may be far greater than you ever imagined.

Not convinced? Meet Tommy Mello, owner of A1 Garage Door Service. … read more

Crowdsourcing Logo Design Can Be a Costly Mistake
  • Posted by Janice Laubach
  • October 18, 2021

Original blog published on April 16, 2018 | Blog updated on October 19, 2021

Beware! Don’t Let Your New Brand Masquerade as Someone Else’s Brand

Happy Halloween! This is the season when it’s absolutely fun and acceptable to dress up in costume and pretend to be someone or something else. But do you know what is never fun, acceptable or in season? Dressing up your business in another company’s branding and trying to pass it off as your own. … read more

Working Together: How Businesses Benefit from Community Partnerships
  • Posted by Janice Laubach
  • June 10, 2021

Original blog published on May 4, 2016 | Blog updated on June 10, 2021

You can help your neighborhood, even with limited resources

Smart business owners know that part of their overall mission should include giving back to their communities. Simple acts of kindness and charity enhance your reputation with customers, potential customers and the community as a whole. More importantly, they serve to strengthen the community that you and your employees call home. … read more

Your Business Can be a Voice of Reason in These Uncertain Times
  • Posted by Janice Laubach
  • March 20, 2020

Share Helpful, Informative Messages During the COVID-19 Crisis

As the coronavirus (COVID-19) crisis unfolds, the world is facing an unprecedented challenge: To find certainty in the midst of uncertainty. But, as we continue to navigate this uncharted territory, there’s one thing we all need to continue to rely on—and that’s each other. Now more than ever, the messages you share with your staff, clients and the public at large need to be carefully crafted, … read more

Rebranding Was Right for Us… and It Could Be Right for You
  • Posted by Janice Laubach
  • July 10, 2017

Rebranding is hard work. But, as a rule, small businesses that are progressive enough—and brave enough—to reinvent themselves emerge stronger and more successful than those that don’t. Of course, working with a team of rebranding experts makes the process go more smoothly and increases the chances of success.
At Graphic D-Signs, we’ve known this from Day One. In our 22 years as a Small Business Marketing Agency, we’ve guided more than 1,000 clients through this process and other bold marketing endeavors . … read more

Make Those Leftover 2016 Marketing Dollars Work for You
  • Posted by Janice Laubach
  • December 14, 2016

It’s mid-December and you’re in a better position than many of your competitors in the HVAC industry. That’s because there’s a pot of leftover money in your marketing budget.
What to do? What to do?
Well, here’s what you shouldn’t do: Hold on to it. While bankrolling extra resources might seem like the fiscally responsible thing to do, it actually could backfire in the long run. When you fail to spend your full HVAC marketing budget in one fiscal year, … read more