Original blog published on Feb. 13, 2018 | Blog updated on Feb. 2, 2022

Fall in Love With a New, Improved Image

Even if you promised to love each other through thick and thin, some promises are made to be broken. Take your branding, for example. If you made a commitment to a poor or so-so brand when you were young and naïve, you shouldn’t be saddled with that mistake for eternity.

But when you’ve invested a great deal of time and built your business around a brand, read more

With a Jaw-Dropping Garage Door Company Brand

Most garage door companies haven’t figured out yet that powerful branding will help them stand out from the competition and dominate their markets. So, if you’re a garage door business owner who truly “gets it,” you’re in a unique position to capitalize on the situation and achieve success that may be far greater than you ever imagined.

Not convinced? Meet Tommy Mello, owner of A1 Garage Door Service. read more

Original blog published on April 16, 2018 | Blog updated on October 19, 2021

Beware! Don’t Let Your New Brand Masquerade as Someone Else’s Brand

Happy Halloween! This is the season when it’s absolutely fun and acceptable to dress up in costume and pretend to be someone or something else. But do you know what is never fun, acceptable or in season? Dressing up your business in another company’s branding and trying to pass it off as your own. read more

Original blog published on May 4, 2016 | Blog updated on June 10, 2021

You can help your neighborhood, even with limited resources

Smart business owners know that part of their overall mission should include giving back to their communities. Simple acts of kindness and charity enhance your reputation with customers, potential customers and the community as a whole. More importantly, they serve to strengthen the community that you and your employees call home. read more

Original blog published on July 31, 2015 | Blog updated on March 15, 2021

See Why Your Brand’s Color Palette Matters

When you are building your brand, the last thing you want to do is blend in with the ho-hum advertising clutter that is bombarding your audience. You want to create a brand that is unique and fresh—that rises above the noise and grabs everyone’s attention. One of the most critical decisions you will make is your brand’s color palette. read more

Share Helpful, Informative Messages During the COVID-19 Crisis

As the coronavirus (COVID-19) crisis unfolds, the world is facing an unprecedented challenge: To find certainty in the midst of uncertainty. But, as we continue to navigate this uncharted territory, there’s one thing we all need to continue to rely on—and that’s each other. Now more than ever, the messages you share with your staff, clients and the public at large need to be carefully crafted, read more

You’ve Got Questions. We’ve Got Answers—and Swag!

Maybe you’re at the very beginning of your digital marketing journey—trying to understand how it can grow your customer base and boost your sales. Or perhaps you’re immersed in every aspect of your campaign—carefully evaluating what’s working and what’s not. Or are you somewhere in the middle?
Whatever your situation, you won’t want to miss KickCharge Creative’s next webinar: “Ask Alyssa.” During the 2 p.m. April 25 event, read more

Rebranding is hard work. But, as a rule, small businesses that are progressive enough—and brave enough—to reinvent themselves emerge stronger and more successful than those that don’t. Of course, working with a team of rebranding experts makes the process go more smoothly and increases the chances of success.
At Graphic D-Signs, we’ve known this from Day One. In our 22 years as a Small Business Marketing Agency, we’ve guided more than 1,000 clients through this process and other bold marketing endeavors . read more

It’s mid-December and you’re in a better position than many of your competitors in the HVAC industry. That’s because there’s a pot of leftover money in your marketing budget.
What to do? What to do?
Well, here’s what you shouldn’t do: Hold on to it. While bankrolling extra resources might seem like the fiscally responsible thing to do, it actually could backfire in the long run. When you fail to spend your full HVAC marketing budget in one fiscal year, read more