Original blog published on May 4, 2016 | Blog updated on June 10, 2021

You can help your neighborhood, even with limited resources

Smart business owners know that part of their overall mission should include giving back to their communities. Simple acts of kindness and charity enhance your reputation with customers, potential customers and the community as a whole. More importantly, they serve to strengthen the community that you and your employees call home. read more

Original blog published on July 14, 2015 | Blog updated on May 14, 2021

Learn the Ins & Outs of Building a Mascot-Based Brand

Many small businesses have plain, nondescript logos, resulting in—you guessed it—plain, nondescript brands. This strategy also leads to dull-looking stationery, print ads, uniforms, vehicle wraps and other advertising that blends in with the crowd.
If your business falls into this category, here’s some good news: It doesn’t have to be this way. read more

Original blog published on July 20, 2020 | Blog updated on April 14, 2021

Don’t Make These Mistakes on Your Company’s Social Channels

The importance of a strong social media presence for small and medium-sized businesses is common knowledge by now. But many people who step up to manage their company’s social postings don’t know all of the best practices to get the best results. We are here to help with tips for marketing your HVAC business, read more

Original blog published on July 31, 2015 | Blog updated on March 15, 2021

See Why Your Brand’s Color Palette Matters

When you are building your brand, the last thing you want to do is blend in with the ho-hum advertising clutter that is bombarding your audience. You want to create a brand that is unique and fresh—that rises above the noise and grabs everyone’s attention. One of the most critical decisions you will make is your brand’s color palette. read more

Original blog published on Aug. 20, 2012 | Blog updated on Feb. 12, 2021

Discover If Your Brand Is Holding Your Business Back!

Is nostalgia, “nephew art” or a lack of brand standards holding your business back from reaching its maximum potential? It’s time to find out!

Having worked with several hundred small businesses on their brand development, our team at KickCharge Creative has seen our fair share of branding problems. Unfortunately, many of these problems can’t be salvaged with just a few tweaks. read more

Disgruntled Customer Shares Tips for Positive Customer Experience

During my tenure at KickCharge Creative®, I’ve worked with dozens of contractors who run excellent businesses. Countless times, I have wished they served my hometown so I could hire someone I know I can trust. A recent home improvement project reinforced my belief in the importance of clear communication, processes and policies to ensure a positive customer experience—and positive reviews and referrals afterward.
My husband and I went to a local granite and marble shop for installation of new bathroom sinks and counter tops. read more

Learn How to Comply With ADA Requirements so Everyone Can Use Your Site

As a business owner, you are responsible for making reasonable accommodations for people with disabilities to have the same access to your services as anyone else. You probably know that means providing a wheelchair ramp where there are stairs, but did you know your website is required to be accessible, too?
The Americans with Disabilities Act (ADA) protects people with disabilities from discrimination so that they have the same opportunities to participate in everyday life. read more

Outdated Info Can Cost You Customers

Last year, as the number of shopping days until Christmas was quickly dwindling, one of the remaining tasks on my holiday to-do list was to purchase a gift certificate to a local restaurant as a gift for my in-laws. My husband and I had enjoyed a delicious meal for our anniversary in November, so I planned to return to that restaurant to pick up the gift certificate. I stopped by during dinnertime on a Sunday and was surprised that it was closed. read more

Learn About the Effectiveness of Fleet Branding

Before you make the decision to wrap every vehicle in your fleet, you may ponder whether it’s worth the expense. Each vinyl wrap costs a couple thousand dollars, and, most of the time, it doesn’t last as long as the vehicle, so it may need to be replaced after a few years. We’re here to tell you that, when it comes to marketing for contractors, fleet branding pays you back with a generous return on investment (ROI). read more

Check Out These 7 Newsletter Content Tips That Work

As prevalent as text messages have become in our daily interactions, email remains a relevant communications tool—especially for businesses. Email allows us to reach large numbers of customers in an efficient, interactive and measurable way. Yet, regularly sending an email newsletter often falls into the bucket of things business owners and managers have the best intentions to handle but fall by the wayside (like blogging!). read more