High-Quality Content Can Boost Your Bottom Line Imagine if the customer service representatives who answer your phones followed the same script as your competitors’ CSRs. Potential new clients would hear identical messages and have underwhelming expectations of your company. What incentive would they have to choose you? To stand out as the best choice, you read more

Rebranding is hard work. But, as a rule, small businesses that are progressive enough—and brave enough—to reinvent themselves emerge stronger and more successful than those that don’t. Of course, working with a team of rebranding experts makes the process go more smoothly and increases the chances of success. At Graphic D-Signs, we’ve known this from read more

Graphic D-Signs President Dan Antonelli Describes the Journey to Agency’s New Identity In the 22 years since I founded Graphic D-Signs, I’ve helped rebrand more than 1,000 small businesses around the globe. I’ve always understood why it’s a decision business owners don’t take lightly. But now, I have an even greater appreciation for my clients’ read more

It’s not uncommon for a small business to neglect the blog on its website. It sits dormant, with the last post published months—or even years—ago. A stale blog reflects poorly on the company, but, more importantly, it represents a missed opportunity. Posting regularly to the blog helps capture more business from the web. Business owners read more

Learn Why a Brochure Is an Effective Marketing Tool In this technology-driven world, the benefits of focusing your marketing efforts on digital media are evident. But despite the growing popularity of digital marketing, there’s still a role for print collateral in the advertising realm. Deeply rooted in the success of small businesses stands the brochure—the read more

With more than 400 million active users, Instagram has taken the online world by storm. Since its beginning in 2010, larger companies have established themselves by sharing posts that include everything from creative advertisements to behind-the-scenes photographs to product contests, and other industry-related imagery. But who says you have to be a large corporation to read more

Not sure what to write about in your newsletter? Consider these proven tactics. It’s happened again: You’re staring in frustration at the blank page. Only this time, you’re not in school trying to churn out the first sentence for your English paper. Instead, you’re about to draft content for your company newsletter. Only problem is, read more

It’s mid-December and you’re in a better position than many of your competitors in the HVAC industry. That’s because there’s a pot of leftover money in your marketing budget. What to do? What to do? Well, here’s what you shouldn’t do: Hold on to it. While bankrolling extra resources might seem like the fiscally responsible read more

By now, business owners and managers know they need a website in order to compete for marketshare. However, many heating and air conditioning contractors make the mistake of believing any website will work. So, they hire an agency that promises low prices, knowledge of  the HVAC industry and ongoing search engine optimization (SEO) after the read more

The holidays are fast approaching—and with them, a whole lot of presents! But let’s face it: Presents more or less look the same every year. The gift itself may change, but the festive wrapping paper tends to fit the same bill. Enough of the typical packages: Wouldn’t it be great to see something else wrapped read more