Are You Underestimating the Power of Monthly Blogging?
  • Posted by Glen Lane
  • March 3, 2023

Here’s Why “5 Tips…” & Other Topics Are Vital to Your Digital Footprint

This blog is important! Seriously. Not only does it give you valuable insights into establishing or maintaining an online relationship with new and existing customers, but it lets us practice what we’re about to preach to you!
Keeping up with a monthly blog sounds like a lot of work. When you’re not prepared, it most certainly can be. But the value of a blog that’s well-maintained can do leaps and bounds for your business compared to one that features a “most recent” post from 2015. … read more

Is Your Home Services Company Facing Hiring Hurdles?
  • Posted by Janice Laubach
  • February 13, 2023

These Tips Will Help You Avoid Those Bumps in the Road

The struggle is real! We hear it time and time again from our clients in the home services industry. Hiring technicians who are capable, reliable and dependable can be incredibly challenging. Retaining them can be tough, too.
Smart business owners know their success depends on finding talented techs who are not only good at fixing, replacing and maintaining home equipment, but who are also good at showing up for work on time, … read more

The Key Ingredients to a Positive & Successful Marketing Partnership
  • Posted by Jessica Clark
  • January 18, 2023

R-E-S-P-E-C-T…Find Out What It Means to Us!

Marketing. It’s one of those things that in this day and age, you really can’t go without. Luckily, there are marketing agencies in NJ and throughout the country to handle this work for you. But at KickCharge Creative, we pride ourselves on going far beyond the role of vendor. We’re a partner to our clients. And with that, there comes a set of expectations for both parties. … read more

Top 5 Rules for Effective Vehicle Wrap Design
  • Posted by Dan Antonelli
  • December 12, 2022

Not sure what goes into designing the best truck wraps? Here are some tips.

Original blog published on March 25, 2012 | Blog updated December 12, 2022
The “secrets” to designing wow-worthy vehicle wraps aren’t really “secrets” anymore. At KickCharge, we’re not afraid to share the keys to success with anyone who will listen. Why, then, are there STILL so many ho-hum designs on the road? The answer is: There shouldn’t be because it’s not that difficult to create a simple, … read more

Bolster Recruitment Efforts With a Better Brand
  • Posted by Content Team
  • November 11, 2022

Original blog published November 14, 2019 | Blog updated November 11, 2022

Contractors With Strong Branding Improve Hiring Success

Inadequate staffing is a near-universal concern among our home contractor clients. Many of them make major investments in marketing campaigns that create new leads but are stymied by a shortage of personnel. It’s not for lack of interest, either. They want to hire more technicians but struggle to find quality candidates.
Sales growth is directly related to successful staffing, … read more

Plumbing Content Marketing Topics to Build Trust & Awareness
  • Posted by Content Team
  • October 11, 2022

Original blog published July 17, 2015 | Blog updated October 11, 2022
“Out of sight, out of mind.” This popular saying is often true for plumbing: When pipes and fixtures are in working order, consumers don’t give them much thought. The same might be said about plumbers, when the general population doesn’t regularly need their services.
But then leaks, clogs, slow drains or hot water shortages strike. Or, the time has come for a complex kitchen or bathroom renovation. … read more

Establishing a Big Brand for Your Small Business
  • Posted by Dan Antonelli
  • September 16, 2022

Original blog published March 24, 2015 | Blog updated September 16, 2022
Branding: It’s the name of the game for all contractors in saturated markets. What do you do to stand out rather than fit in? How quickly do you close sales or drive the needle forward in your particular slice of the market? What are your credentials? What are you doing to retain employees and recruit top talent?
In the marketing realm, we recognize that it often takes the perfect storm of qualities and opportunities to make your brand have impact. … read more

Common Entrepreneur Branding Mistakes
  • Posted by Dan Antonelli
  • August 15, 2022

Original blog published March 17, 2015 | Blog updated August 15, 2022
Typical entrepreneurs are constantly in motion. They hustle swiftly, deliver quickly and fail fast—all necessary components of earning the winning ticket. However, it’s in their best interest to know a little more, deliver a little better and cushion their failures so they’re only minor setbacks instead of faceplants.
One of the biggest tripping points small business owners face is the outward perception of their businesses—the brand. … read more

Top 5 Tips On Getting The Most From Your HVACR Truck Wrap
  • Posted by Dan Antonelli
  • July 1, 2022

Original blog published on March 26, 2015 | Blog updated on July 1, 2022

Truck Wraps: How to Make Them Count

When you’re out driving around, do you ever ask yourself: Why is the concept of designing a simple, easy-to-read message on a truck wrap so difficult to understand? Maybe it’s just us asking that question. Either way, it’s unfortunate that most companies with service vehicles try to cram as much information on their vehicle wrap designs as possible. … read more

10 Marketing Must-Knows for Every Small Business Owner
  • Posted by Dan Antonelli
  • June 9, 2022

Original blog published on February 26, 2015 | Blog updated on June 9, 2022
While most small business owners realize they need to follow smart marketing practices, they’re at a loss for exactly what those practices are. We’re thrilled that many of them turn to KickCharge Creative for help. Our New Jersey-based marketing agency loves providing advice and guidance that help get small businesses’ marketing priorities in order. Here are just 10 useful tips:

Make Sure You Fully Understand Your Market. … read more