Contractors With Strong Branding Improve Hiring Success

It’s a nearly universal concern our home service contractor clients share: their growth efforts are stymied by inadequate staffing. Companies working with an HVAC marketing agency may feel particularly frustrated when their campaigns are yielding leads, yet their capacity for scheduling new customer appointments is limited. They want to hire more technicians, but they struggle to find quality candidates.
Sales growth is directly related to successful staffing. read more

Buehler Air Conditioning Describes Strategy, Fears and Results for SignCraft Magazine

It’s one thing to hear a branding and marketing agency preach the benefits of rebranding. It’s another to hear a first-hand account from a business owner who has experienced it himself. Jason Buehler, the owner of a Jacksonville, FL, air conditioning and heating company, shared the story of his recent rebranding journey with KickCharge Creative for the July/August 2019 issue of SignCraft magazine. read more

KickCharge Announces New Alliance to Benefit Plumbing Companies

A trustworthy partner is an invaluable asset, whether it’s a business associate or a personal connection. One strategy successful entrepreneurs practice is to get help from people who can supplement their knowledge, skills and abilities. At KickCharge Creative, we are proud of our expertise as a brand development agency, fleet branding award-winner, copywriting powerhouse and custom website designer in NJ. For the other services our small and mid-sized business clients need, read more

Learn Best Practices for Managing Testimonials

Customer reviews strongly influence buyers’ decisions. In a 2018 Local Consumer Review Survey by Bright Local, 68 percent of people said they are more likely to use a business if it has positive reviews. Meanwhile, 40 percent said negative reviews dissuade them from using a business.
That’s why, at KickCharge Creative, we encourage our clients to follow best practices for requesting, responding to and promoting their testimonials. For example, read more

KickCharge Creative Shares News From Google Conference

As your digital marketing manager, it’s my job to help you generate revenue by putting your brand in front of your target audience when they’re searching online for your services. Our team works to ensure you are visible where your potential customers are: online and on their mobile devices. We execute this objective through effective custom WordPress web design by our NJ team, search engine optimization, pay-per-click advertising, read more

See the Logo, Truck Wrap Crafted for a Georgia HVAC Company

An Atlanta, GA, heating and air conditioning contractor was the lucky winner of KickCharge Creative’s “Transform Your Naughty Logo to Nice” contest in December, and we are thrilled to finally unveil the new logo and vehicle wrap our branding elves developed for the company. We were eager to use our expertise in marketing for small businesses to KickCharge 2019 for one contest hopeful that was using a logo that belonged on the Naughty List. read more

You’ve Got Questions. We’ve Got Answers—and Swag!

Maybe you’re at the very beginning of your digital marketing journey—trying to understand how it can grow your customer base and boost your sales. Or perhaps you’re immersed in every aspect of your campaign—carefully evaluating what’s working and what’s not. Or are you somewhere in the middle?
Whatever your situation, you won’t want to miss KickCharge Creative’s next webinar: “Ask Alyssa.” During the 2 p.m. April 25 event, read more

Learn the Basics About Safeguarding Your Company Name, Logo

Your brand is your identity. You can argue that it’s your company’s most valuable asset. You have insurance to protect your people and your equipment, but how do you protect your brand? That’s what a trademark is for. Trademark law is complicated, but it’s important to understand the basics—at least enough to know when you need a professional’s help. As an HVAC marketing agency, we see many contractors become victims of trademark infringement, read more

Google’s Social Network Is Shutting Down: Here’s What You Need to Do

It’s unlikely that you’ve shed any tears over the news that Google+ is going away, yet you might have wondered what this shutdown means for your business’ social media presence. There are a few steps you should take to ensure you lose neither your visibility nor your customer engagement on this search engine.
We’ll walk you through the changes, but if you need help, read more

After Marketing Delivers Prospects, Don’t Drop the Ball

Capturing new customers to grow your business is a multistep process. Advertising is only the beginning. Ideally, your marketing efforts will deliver quality leads, and you’ll do a good job handling the crucial early interactions with those prospective clients. As a result, you’ll enjoy increased revenue and a healthy return on your investment. On the contrary, if your operational processes and practices scare away the leads your advertising attracted, read more