Original blog published on July 31, 2018 | Blog updated on September 15, 2021

Learn How to Promote Special Offers in Your Marketing to Generate New Business

How do you motivate customers to stop procrastinating and take action? Entice them with a good deal!
Think about it. Who doesn’t love to save money or get more for less—or, better yet, for free? Whether it’s to buy a product or schedule a service, your customers are more likely to convert (make a purchase or schedule an appointment) when they can take advantage of an offer—particularly one that’s going to be around only for a limited time. read more

Original blog published on October 30, 2015 | Blog updated on August 9, 2021

Paying to Promote Your Content Is Important—But Who Are You Reaching?

Have you ever posted something on your company’s Facebook page to later realize that it barely got any engagement?
Facebook has lowered organic reach of all posts published by business pages. Now, their algorithm shows your post to about 2% of your followers.
If you don’t know already, Facebook has lowered organic reach of all posts published by business pages. read more

Original blog published on August 19, 2020 | Blog updated on July 9, 2021

Outdated Info Can Cost You Customers—and Money!

Have you ever researched a store’s business hours on a company’s website only to show up at their front door and realize they’re closed? It’s a frustrating scene that happens more often than it should. And it can be utterly maddening. If it’s happened to you, it’s quite possible you’ve even boycotted the store—just out of principle! read more

Original blog published on May 4, 2016 | Blog updated on June 10, 2021

You can help your neighborhood, even with limited resources

Smart business owners know that part of their overall mission should include giving back to their communities. Simple acts of kindness and charity enhance your reputation with customers, potential customers and the community as a whole. More importantly, they serve to strengthen the community that you and your employees call home. read more

Original blog published on July 14, 2015 | Blog updated on May 14, 2021

Learn the Ins & Outs of Building a Mascot-Based Brand

Many small businesses have plain, nondescript logos, resulting in—you guessed it—plain, nondescript brands. This strategy also leads to dull-looking stationery, print ads, uniforms, vehicle wraps and other advertising that blends in with the crowd.
If your business falls into this category, here’s some good news: It doesn’t have to be this way. read more

Original blog published on July 20, 2020 | Blog updated on April 14, 2021

Don’t Make These Mistakes on Your Company’s Social Channels

The importance of a strong social media presence for small and medium-sized businesses is common knowledge by now. But many people who step up to manage their company’s social postings don’t know all of the best practices to get the best results. We are here to help with tips for marketing your HVAC business, read more

Original blog published on July 31, 2015 | Blog updated on March 15, 2021

See Why Your Brand’s Color Palette Matters

When you are building your brand, the last thing you want to do is blend in with the ho-hum advertising clutter that is bombarding your audience. You want to create a brand that is unique and fresh—that rises above the noise and grabs everyone’s attention. One of the most critical decisions you will make is your brand’s color palette. read more

Original blog published on Aug. 20, 2012 | Blog updated on Feb. 12, 2021

Discover If Your Brand Is Holding Your Business Back!

Is nostalgia, “nephew art” or a lack of brand standards holding your business back from reaching its maximum potential? It’s time to find out!

Having worked with several hundred small businesses on their brand development, our team at KickCharge Creative has seen our fair share of branding problems. Unfortunately, many of these problems can’t be salvaged with just a few tweaks. read more

Disgruntled Customer Shares Tips for Positive Customer Experience

During my tenure at KickCharge Creative®, I’ve worked with dozens of contractors who run excellent businesses. Countless times, I have wished they served my hometown so I could hire someone I know I can trust. A recent home improvement project reinforced my belief in the importance of clear communication, processes and policies to ensure a positive customer experience—and positive reviews and referrals afterward.
My husband and I went to a local granite and marble shop for installation of new bathroom sinks and counter tops. read more

Learn How to Comply With ADA Requirements so Everyone Can Use Your Site

As a business owner, you are responsible for making reasonable accommodations for people with disabilities to have the same access to your services as anyone else. You probably know that means providing a wheelchair ramp where there are stairs, but did you know your website is required to be accessible, too?
The Americans with Disabilities Act (ADA) protects people with disabilities from discrimination so that they have the same opportunities to participate in everyday life. read more