Learn How to Promote Special Offers in Your Marketing to Generate New Business

If you’re like most people, you’re motivated by a good deal. An opportunity to save money or get more for less (or, better yet, FREE!) inspires people to stop procrastinating and take action—whether it’s to buy a product or schedule a service. No matter the original price tag, a discount accelerates sales volume. That’s why promoting specials is a smart marketing strategy. read more

Agency Owner Reflects on Responsibility to Clients

As the owner or manager of a small business, we know that entrusting a vendor to help your company succeed is a serious decision. Investing your hard-earned savings and relying on an outsider to rebrand or market the business you’ve built can be scary. You’ve probably made sacrifices to be able to afford it. And you likely feel uncertain about how to choose the agency that’s best for you. read more

Follow These Best Practices to Capture New Customers Online

Savvy business owners are investing in digital marketing to grow their market share because they know that people looking for a service or product are searching online.
These leads demand a fast, easy experience, so it’s crucial that communicating with you is convenient once they find you. Otherwise, you are diluting the effectiveness of your digital marketing dollars.
It’s time to take a close look at whether your website is optimized to convert leads into customers. read more

Learn the Dangers of Using Online Contests, Freelancer Sites to Create Your Company’s Most Valuable Asset

One of the beautiful benefits of today’s technology is its ability to bring together people from distant places. Collaborating, sharing ideas and sending messages are easy and efficient. Some businesses have capitalized on this phenomenon by using crowdsourcing, the process of soliciting contributions from a large group of people in an online community.
Logo design and vehicle advertising are examples of services for which crowdsourcing might seem, read more

Just in time to avoid a New Jersey snowstorm, KickCharge Creative President Dan Antonelli and V.P., Director of Digital Marketing Alyssa Young in early March embarked on a West Coast Tour. They visited longtime clients and introduced our agency’s talents to businesses in need of a KickCharged marketing partner.
The trip began in Phoenix, where Chris Prenovost gave them a tour of the impressive azpro group facility. The shop prints and installs vehicle wraps for many KickCharge clients across the country. read more

Choose Fully Custom or Framework

Building a new website for your company has serious implications for the future of your business. Your competitiveness and success in the online marketplace depend on your website’s visibility, usability and what it communicates to your target audience.
Companies that choose KickCharge Creative to write, design and build their websites know that their online presence will be effective because KickCharge sites boast quality attributes such as:

User-friendly yet powerful WordPress platform
Responsiveness for mobile-friendly experience
Brand-centric design and voice
Unique, read more

Fall in Love With a New, Improved Image

Breakups are hard, but finding your soul mate can feel even more daunting. This is true not only for your love life, but also for your brand. When you’ve invested in a relationship, it’s not easy to let go. And when you’ve built your business around a brand, it can be just as painful to say goodbye. However, when that brand is not right for you, read more

Use Your Website’s Strengths to Boost AdWords Campaign Performance

Pay-per-click (PPC) campaigns have many building blocks: keywords, ad groups, ad copy, site extensions, bids and so on. A pro PPC manager knows how to adjust the many settings and options to increase your quality score, which improves your ads’ position and lowers the cost to run the campaign.
Among the many decisions a digital marketer must make is: Where will a visitor land after clicking on a text ad? read more

Drive Business Through Voice Search, Local Services by Google

The latest technological advances that make it more convenient for homeowners to hire a home service provider are keeping contractors on their toes. If you want to be in the running to capture online business, you need to stay on top of the trends. Don’t worry. We’re here to help.
Among the hot tools today’s consumers are using to make their lives easier are voice search, read more

Don’t Lease Your Site or Get Locked Out

Imagine if, as a business owner, you bought a fleet of vehicles for your employees to drive, but the dealership where you purchased them didn’t give you the keys. Imagine that you couldn’t control the lights or thermostat in your own office space. What if you shelled out a significant investment to buy tools or materials, but your supplier took them all away because you decided to purchase additional materials elsewhere? read more