Original blog published November 14, 2019 | Blog updated November 11, 2022

Contractors With Strong Branding Improve Hiring Success

Inadequate staffing is a near-universal concern among our home contractor clients. Many of them make major investments in marketing campaigns that create new leads but are stymied by a shortage of personnel. It’s not for lack of interest, either. They want to hire more technicians but struggle to find quality candidates.
Sales growth is directly related to successful staffing, read more

Original blog published July 17, 2015 | Blog updated October 11, 2022
“Out of sight, out of mind.” This popular saying is often true for plumbing: When pipes and fixtures are in working order, consumers don’t give them much thought. The same might be said about plumbers, when the general population doesn’t regularly need their services.
But then leaks, clogs, slow drains or hot water shortages strike. Or, the time has come for a complex kitchen or bathroom renovation. read more

Original blog published March 24, 2015 | Blog updated September 16, 2022
Branding: It’s the name of the game for all contractors in saturated markets. What do you do to stand out rather than fit in? How quickly do you close sales or drive the needle forward in your particular slice of the market? What are your credentials? What are you doing to retain employees and recruit top talent?
In the marketing realm, we recognize that it often takes the perfect storm of qualities and opportunities to make your brand have impact. read more

Original blog published March 17, 2015 | Blog updated August 15, 2022
Typical entrepreneurs are constantly in motion. They hustle swiftly, deliver quickly and fail fast—all necessary components of earning the winning ticket. However, it’s in their best interest to know a little more, deliver a little better and cushion their failures so they’re only minor setbacks instead of faceplants.
One of the biggest tripping points small business owners face is the outward perception of their businesses—the brand. read more

Original blog published on March 26, 2015 | Blog updated on July 1, 2022

Truck Wraps: How to Make Them Count

When you’re out driving around, do you ever ask yourself: Why is the concept of designing a simple, easy-to-read message on a truck wrap so difficult to understand? Maybe it’s just us asking that question. Either way, it’s unfortunate that most companies with service vehicles try to cram as much information on their vehicle wrap designs as possible. read more

Original blog published on February 26, 2015 | Blog updated on June 9, 2022
While most small business owners realize they need to follow smart marketing practices, they’re at a loss for exactly what those practices are. We’re thrilled that many of them turn to KickCharge Creative for help. Our New Jersey-based marketing agency loves providing advice and guidance that help get small businesses’ marketing priorities in order. Here are just 10 useful tips:

Make Sure You Fully Understand Your Market. read more

Original blog published on December 31, 2019 | Blog updated on May 10, 2022

Here’s Why You Can’t Neglect Your Blog!

Do you have a place for a blog on your website? If so, do you keep it updated on a regular basis? You should!
Our NJ web design agency always recommends integrating a blog on our clients’ new websites, and we emphasize the importance of publishing fresh content regularly. Without fresh content, you could be damaging your reputation when prospective clients notice you’re neglecting your site. read more

Original blog published on May 20, 2020 | Blog updated on April 20, 2022

Check Out These 7 Newsletter Content Tips That Work

In today’s technology-driven world, communication has never been easier. While you have a plethora of tools available to you, there’s a time and place for each one. What suits a personal interaction may not suit a business exchange and vice versa. Take email as an example. Emailing a friend may be outdated, read more

Original blog published on June 19, 2020 | Blog updated on March 10, 2022

Learn How Fleet Branding Can Impact Your Business—In A Good Way

Before you make the decision to wrap every vehicle in your fleet, you may ask yourself whether it’s worth the expense. Each vinyl wrap costs a good chunk of money, and, most of the time, may need to be replaced after a few years of wear and tear.
When it comes to marketing for contractors, read more

Original blog published on Feb. 13, 2018 | Blog updated on Feb. 2, 2022

Fall in Love With a New, Improved Image

Even if you promised to love each other through thick and thin, some promises are made to be broken. Take your branding, for example. If you made a commitment to a poor or so-so brand when you were young and naïve, you shouldn’t be saddled with that mistake for eternity.

But when you’ve invested a great deal of time and built your business around a brand, read more