The beginning of the branding process is daunting, there’s no doubt about it. Every KickCharge brand you know and love was once a company nervously taking a leap into the unknown. And that’s uncomfortable! Change is hard, especially when you’re putting your trust in a process without knowing the end result. But here’s the thing—it pays off.
Rebranding is not a one-size-fits-all process. We work directly with every client to learn about their preferences, their market and their goals. That teamwork and open communication allows us to develop the best brand for your business. Over the last 30 years, we’ve built some amazing brands—all disruptive for different reasons. Just a few of the logo styles our team can create are:
Let’s explore some of the paths your brand could take—and what can happen when the right strategy meets the right creative spark. These are what we consider to be our top 10 most radical branding transformations—real-world examples of companies that leaned in, leveled up and completely changed the trajectory of their future.
This company’s vans were wrapped with photos of their work, without anything memorable that would stick in potential customers’ minds. It was difficult to even know the name of their business! After working with KickCharge, they have a brand that highlights their name and captures attention with bold, disruptive colors that stand out in a crowd of dull vehicles.
Vector’s team began the process thinking they would be going with a mascot. But, things change! After discussing with our team, they realized that a more balanced direction would appeal to both their residential and commercial customers. Now, with their bright color palette and unique, icon-based logo, their business is booming and growing at a rapid rate, with a $2.7 million increase in revenue just a year after rebranding!
Jay’s arrived at KickCharge as J’s HVAC, with overcrowded, difficult-to-read vehicle wraps. Their messy branding was doing nothing to tell customers who they were or what they did. Our creative team designed a bright, clean logo for them and changed the spelling to “Jay’s” for a clearer, more streamlined brand all around. The result? Their business soared!
This company came to KickCharge under the name Garage Door Repair Company, which was making it difficult for them to gain traction online. They were having trouble standing out without anything particularly noteworthy about their brand. But now, it’s a new day! Their happy rooster mascot greets customers with a smile, and their new brand has brought them to the top of the roost!
This company’s branding had been inconsistent over the years as they changed names and services. Now, they look like they’ve been in business for generations with the experience every customer is looking for in a service provider. With the wood-grain paneling worked into the wrap, their vehicles not only look classic, but timeless.
Another company with branding that was working against them, Hummingbird began as 24 Seven HVAC—a misleading name that did not suit them or their services! Their new stained-glass approach to an icon makes for a beautiful brand foundation; uniforms, collateral and other materials work together for a cohesive, professional-looking brand. A bold brand transformation helped their business take flight!
This electrical company’s blue and white vans did little to promote their services, but a smiling, old-school mascot was the perfect way to draw attention. But this brand’s wraps also have a special, modern enhancement. Technology was incorporated into the lightbulb to make it glow at night—now that’s a brand that’s going to spark interest!
“Forward is a way of life.” That’s the tagline and motivation behind the Grasshopper brand. This company came to us with a small team and the name PMA Mechanical, looking for a way to grow. The basis for their new brand came from the idea of always progressing, and Grasshopper continues to leap ahead! This sense of purpose bolstered their business, with a $19.9 million increase in revenue three years after rebranding. Not only that, but it invigorated their team and their community. The right brand can truly be life-changing!
Before Tommy Mello’s long-lasting partnership with Dan Antonelli, his brand lacked direction and was getting lost in the shuffle. Now, as the actual face of his company, his brand identity is clear, and it opened the door to tremendous growth (a $41 million increase in revenue after two years!) and an exceptional future.
The boy holding the flashlight has become a famous story in the world of branding. It invokes family, hard work and connection. These values built one of the most recognizable home service brands in the world—one that earns over $100 million in annual revenue today. And it all started with the owner’s memory of holding a flashlight for his dad while he worked. They knew the story they wanted to tell, and it transformed their company’s future forever.
Companies come to KickCharge at different times in their journeys. Some are just starting out; others are building on decades of experience. But every one of them has a story. Sometimes, leading with that story is the strongest foundation for a brand transformation.
No matter which brand direction calls to you, there is a way to create something attention-grabbing, disruptive and completely you. It’s time to make the leap!
If you’re ready to talk about your brand transformation, contact us online or call us directly at 908.835.9000. Let’s start your rebranding journey together!
Meghan Coates