When you start a rebrand with KickCharge, we recognize that you want everything to be done as quickly as possible, especially when you’re starting to see the light at the end of the rebranding tunnel. It can be tempting, after watching your new brand come to life over the course of several weeks, to rush your launch out of excitement! But you’ve come this far—don’t trip over the finish line! A huge part of rebranding is introducing your new look the right way.
We’ll help you focus on what’s important when planning your brand launch and how to get the most out of this exciting chapter. Trust us—it’s worth it to take your time!
We know how exciting it is to see your brand coming together, and you might want to start making announcements as soon as you begin receiving your final logo files. However, if your brand isn’t cohesive across all platforms and collateral yet, this can lead to a messy rollout that confuses customers. For example, if you announce a name and logo change on your social media accounts, but your website isn’t updated yet, you risk your customers being confused about if you’re the same team they’ve worked with, if they visited the wrong site, or if your company has been acquired. This can hurt your business and create the opposite response you were hoping for.
Our account executives have your best interests at heart, and they work hard for you! But scrambling to meet last-minute deadlines isn’t conducive to the process. It’s important to keep your AE updated on your plans, so they can help you organize the best time for your launch. If you’re planning on holding a launch event or hoping to stick to a certain deadline, it’s crucial to keep our team in the loop. (This means more than a few days’ notice!)
That said, the creative process takes time, and you should always check with your AE before locking down specific deadlines. You don’t want to risk anything not being 100% the way you want it because you’re racing toward the finish line.
KickCharge won’t just push your brand out of the nest once your logo is complete and your trucks are wrapped. We can help you strategize and organize a successful brand launch! It’s important to announce your rebrand in a way that is clear, reassuring, and well-thought-out.
We offer a brand launch package which includes a letter, direct mailer, and social media profile optimization. We handle all of the design and content creation to ensure your announcement will have the biggest impact. Your brand launch letter will give your current customers peace of mind that you’re still the team they know and trust, just with a great new look. Then, your direct mailer can let everyone in the community know that the new brand they’re suddenly noticing belongs to a knowledgeable, experienced company. Plus, including coupons and information about your services is a great way to raise awareness and build momentum for the new brand! Both of these print pieces help ease the brand transition and cut down on customer confusion.
We want these pieces to be ready before your big announcement, so everything happens cohesively. But we need time to create them! If you let us know your launch plans too late, we won’t be able to have your collateral complete, which can delay getting all of your customers on the same page.
Utilizing our social media optimization can help in timing your announcement across all digital platforms. We’ll update your pages with your new logo and make sure your messaging is aligned with your new brand voice. We like to post a teaser about your rebrand about a week before the official announcement, to get people talking. If you rush through the end of the rebranding process, we miss the opportunity to drum up anticipation and have more eyes on the exciting news! Plus, your website should be completely updated before you post the announcement on your social accounts, since you’ll be directing people to your site. Every step is important, and it takes time to ensure everything is in place.
With time to plan your brand rollout, you can take advantage of other opportunities as well. We have had clients featured on local TV stations or in local newspapers to celebrate the new brand and draw more attention to their companies. With time, you can get creative and leave no stone unturned to get the word out as much as possible!
Your brand launch isn’t only for your customers—it’s for your internal team, too. You want everyone to feel enthusiastic about the new brand and ready to represent it proudly!
Consider having an internal launch party before announcing publicly—formally hand out the new uniforms, show off your first vehicle wrap, and really get your team excited about what’s to come for their futures. If you rush your launch, you lose the chance to properly explain the “why” of your rebrand, control the narrative of the change, and get your employees completely on board. Your team members are the best ambassadors for your brand and they deserve time to adjust. With their support, you’ll be off to a great start!
You’ve invested a lot of time and money into your new brand, and it’s worth taking the time to craft the perfect rollout. We hope these points are helpful in your planning! If you’d like further assistance in getting the most out of your launch, contact us online or call us directly at 908.835.9000 today!
Meghan Coates