...
test

Launch Strong.
Launch Smart.

Everything You Need in One Powerful Package!

Behind the fresh logo and disruptive vehicle wrap is an exciting new chapter for your business. Your official launch will immediately show the world who you are and what you’re made of—which is why it’s so important to launch your brand the right way.

The KickCharge Brand Launch Package is designed to help you roll out your brand with clarity, confidence and consistency across every customer touchpoint.

Why Does a Clear, Unified Launch Matter?

Here’s What’s Included:

Our Brand Launch Package includes three essential components to ensure your new brand makes a powerful and strategic debut:

country mile launch letter

Brand Announcement Letter*
Consider this your formal announcement to the world that your new brand has arrived. Your letter tells your story, in your voice, to the customers who have helped your company grow over the years.  This is your chance to help avoid any confusion about your new identity, ease any potential concerns and immediately spark excitement for this new chapter.

Includes:

  • Fully researched, written and edited content
  • KickCharge’s award-winning print design on 8.5” w x 11” branded letterhead
  • Up to two rounds of content revisions
country mile direct mailer

Brand Announcement Direct Mail*
Direct mail is alive and well—and a vital part of your brand launch! By mailing postcards to homeowners and business owners in your community, your new brand will have one foot in the door before you’ve physically arrived for a service call. Direct mail announcements can also incentivize your leads via special offers and coupons, giving customers all the more reason to be excited about your new look. Our writers will work with you to help establish the foundation of your future brand voice and write in a way that is both engaging and inherently “you.”

Includes:

  • Fully researched, written and edited content
  • KickCharge’s award-winning print design on a double-sided 9″ w x 6.5″ h postcard
  • Relevant stock photography or your own high-quality photos—just be sure to share any personal photography with our team before we begin. While stock photography can work, we always recommend using your own imagery for a more authentic, personalized result.
  • Up to two rounds of content revisions

*Please Note: KickCharge does not manage the distribution of physical materials, such as letters or mailers. However, we would be glad to refer you to a trusted vendor who can assist with those services.

country mile social media profiles shown on a laptop, tablet, and mobile phone

Social Media Optimization
Your rebrand provides the perfect opportunity to enhance your digital presence. Optimization from the KickCharge team ensures that your identity is clear and consistent across all profiles, so your audience instantly understands who you are and what you do.

Maintaining a strong, consistent brand across your social media profiles ensures you’re always positioned to:

  • Personally connect with your customers on an emotional level
  • Gain insightful analytics about the people and areas you serve
  • Build and maintain brand loyalty
  • Boost search engine marketing efforts
country mile social media post templates

Includes:

  • 100% custom-built and fully branded social media designs
  • 5 hours of budgeted design time focused on Facebook & Google Business, featuring:
    • Profile & cover photo graphics
    • Social post templates built in Canva
    • One post to tease the brand launch (includes content, design and publication)
    • One post to officially announce the brand launch (includes content, design and publication)
    • Profile verbiage optimization (includes name/handle review, business overview content, contact information and link check)

Other Helpful Resources for Launching Your Brand & Business

Frequently Asked Questions

Does KickCharge distribute print materials?

KickCharge does not distribute any print materials, including brand announcement letters and direct mailers. We can introduce you to a trusted partner who can handle this service for you.

Is copywriting included?

Yes! You’ll have the opportunity to share any details you’d like our team to include in your brand launch materials.

You Only Get One Chance to Launch Your Brand …
Let’s Do It the Right Way.

Rebranding your home service business involves a lot of moving parts … but it’s perfectly fine to not have everything done at once. This package focuses on some of the most important client-facing changes you need to make on Day One. Updating your digital presence and informing your customers of the changes ahead are vital to avoiding confusion and giving your KickCharged brand the chance to flourish.

You’ve already built something incredible. Now let’s make sure it lands with impact. To learn more about our Brand Launch Package or to get started, please reach out to your account executive or call our office directly at 908.835.9000.

beltway vehicle wrap facing the right side