hall of fame
Company Logo Designs & Branding


hvac logo for Absolute Airflow

It quickly tells potential customers what they can expect if they choose your business from among their many options. For example, a company with a retro logo wants to conjure feelings of honesty and trustworthiness commonly associated with the “good old days.”

In a competitive market, where customers do research and share their experiences with each other, a business cannot reach its full potential without a strong company logo design.

HVAC logo design for Over the Moon

KickCharge® Your Identity With Custom Logo Design

The talented team at KickCharge Creative designs custom, hand-illustrated logos that meticulously suit each of our clients. We never use clip art and we don’t outsource work overseas. Instead, each logo and brand identity package is crafted by KickCharge Creative founder Dan Antonelli and his in-house brand designers. We start from scratch on all designs, because every business is unique. Their logos should be, too.

We have extensive experience serving home service businesses of all types. Service providers like these can count on us to use our in-depth understanding of their operations and pain points to communicate better with their target audience.

Understanding the Value of Our Branding Service

Research, experience, strategy, time and talent are all essential ingredients when naming a business and in our logo design process. We’ve invested our creativity into developing more than 1,000 company logo designs to bolster businesses across the United States. When you entrust KickCharge Creative to develop your brand, here’s what your investment yields:

More Brand Identity Services

As a well-rounded home service marketing agency, KickCharge Creative offers a full complement of services—building a strong brand that becomes your company’s firm foundation for growth and success. Follow the links below to learn more about additional brand-related projects we can manage for you.

Brand name development

Brand identity guides

Mascot logos

What’s included in a Branding Package?

Aside from our pride, time, talent—and our hearts, of course—here is what goes into our typical branding and logo package for small businesses.

  • Concepts: Approximately two to four conceptual ideas and mockups
  • Time: Up to 40 hours budgeted for logo design, with unlimited revisions during that time
  • Logo guidelines: Creation of a basic logo standards document, providing an overview of logo usage, colors and application tips
  • Logo files: Upon completion of your brand, you will own full rights to the logo we’ve created and will receive all of the files required to use it. We include both color and black-and-white versions of your logo in the following industry-standard formats: EPS, PDF, AI, JPG and PNG.

Trademark and Copyrights
Our logo design services do not include trademark or copyright submission. 

The KickCharge Brand Development Process

Step 1: Creative Brief

We begin every branding process with a creative brief—a document that you complete to give us an in-depth review of your brand goals, your competition and your clients’ preferences and much more. It serves as the foundation for our kickoff call, when we discuss the details of your brief to ensure alignment on objectives, audiences and the look/feel of your new brand. 

Step 2: Brainstorming, Pencil Sketches and Initial Conceptualizing

Next comes the fun part: researching and conceptualizing the name or logo and obsessing over its implementation. This involves a ton of thought, collaboration and creative spark. Your business becomes the center of our universe while we think through the logistics and forecast the brand across every medium including your vehicles, stationery, website, brochure, uniforms, etc.

Step 3: Concept Presentation

At this stage, we’re ready and excited to share our concepts with you. Thanks to our collective experience with developing names and logos, we’re usually right on the money after the first round (or pretty darn close). But if we’re not, we’re happy to make changes within the budgeted project time. If we’re even remotely close to going over your budgeted hours, you’ll know well in advance so there are no surprises. 

Step 4: Revisions and Finalization

The last stage is tying those loose ends and getting everything right where you want it. If we’re working on your name, you’ll be ready to advance to the logo stage. And if we’re working on your logo, we’ll prepare your artwork files in various file formats, as well as provide the logo guidebook for your new brand.

Retro Logo Design

One proven way to capture attention as a trustworthy, reputable company is to go retro. Retro branding conveys reliability and customer service—characteristics that consumers seek when they need help or expect to make a significant investment. A nostalgic look feels wholesome and comforting, so it instills confidence. Countering negative industry connotations, it says: “This company is going to take care of me.”

Retro branding is unique in most markets, too. Since it’s not mainstream, it stands out and makes the company’s name and logo design more memorable (especially among a sea of weak, nondescript brands).

Of course, a retro brand isn’t the right fit for every business. When a company is focused on offering the latest technology and innovative solutions, a modern, up-to-date look is more appropriate.

truck wrap for goody garage doors

Get the Complete Look

After crafting your logo and collaborating with you to develop a brand vision and strategy, we create corporate style guides to ensure your branding is properly executed across platforms. We carry your branding into vehicle advertising, the best web design in NJ and across the country, stationery, outdoor advertising, company uniforms and more, creating a cohesive look and feel across every application.

As a full-service marketing agency, KickCharge Creative can implement your new company logo for all of your needs, including print collateral, trade show booths and more.

goody garage doors apparel design

KickCharge Your Brand

If you’re ready to take your business to the next level, it’s crucial that the image you portray communicates the quality and customer service you deliver. You need consistent branding that sends a clear message and helps you stand out in a saturated market.

To get started on carving out your company’s unique identity, contact the KickCharge Creative branding experts online or call 908.835.9000 today.

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