YOUR MUST-HAVE GUIDE TO DEFINE & EMBRACE YOUR NEW IDENTITY
Additionally, this customized owner’s guide will spell out your brand’s mission, vision, core values and other essential elements of your identity. Your brand voice is what separates you from the crowd and turns your logo into a living, breathing entity. By embracing your voice and leaning into the brand, you will connect with customers on an emotional level and build brand loyalty. This guide is your resource for reaching your brand’s maximum potential quickly and smoothly.
This Exclusive Guide …
Is Your Road to Brand Pride!
Your Brand Identity & Voice Guide offers foolproof directions for your:
Mission, Vision & Values
If you haven’t clearly defined your company’s purpose and goals, how can you expect others to understand who you are and where you’re going? In this section, we map out your mission and vision in short, simple statements so that your employees, customers and community can quickly and easily embrace them. We also focus in on your core values—the unique principles that you expect your team to put into practice to achieve your mission and vision.
Brand Voice
Good communication is critical to establishing and reinforcing your brand. Here, we flesh out the specifics of your brand voice, your persona (the qualities you embody), your target audience (the customers you are attempting to reach), language guidelines (how to communicate properly and effectively) and content categories (the communication tools you use, including your website, email, social media, brochures and other print collateral).
Following a guidebook keeps the overall “look and feel” consistent through all media, which demonstrates that your business is dependable and professional. This, in turn, instills trust in your company and allows you to build long-lasting client relationships.
Signature
Every element of your brand—from the artwork to the colors—has been carefully chosen. We’ll show you how to use your primary logo in color, black & white and in applications that are limited to just one color. You’ll also receive guidance on proper brand spacing, tagline implementation and correct and incorrect iterations of your logo.
Visual System
We’ll provide you with the specific primary and secondary colors used in your branding based on the Pantone Matching System. This will include the information you need for 4-color process printing, screen applications and web applications. In this section, you’ll also find details on typography to ensure all fonts remain in-line with your brand.
Branded Collateral & Applications
Your brand is most impactful when all of the materials you rely on in the day-to-day operation of your business are cohesive parts of the whole. In this chapter, we share how to properly apply your branding to your business cards, stationery, envelopes, equipment stickers, yard signs, apparel and vehicles.
Ready to Make Your Brand Unforgettable?
Let’s give your KickCharged brand the voice, persona and consistency it needs to work its magic. To get started with your very own Brand Identity & Voice Guide, simply contact KickCharge Creative online or call us today at 908.835.9000.
Add Even More Power With The KickCharged Brand Plan
At KickCharge, our goal is to provide you with all of the tools you need to build, evolve and grow your brand. As part of that effort, we’re now offering our KickCharged Brand Plan, which builds upon your Brand Identity & Voice Guide by taking a deeper dive into the best ways to grow and leverage your brand. Whether you plan to continue running your company or grow and sell it, this plan has the practical and creative ideas you need to achieve your goals.
The Kick Charge team did an amazing job rebranding my HVAC company from Gallardo Air to Xceptional Heating and Air. They perfectly captured my vision and transformed it into a brand that feels modern, professional, and truly stands out.From the logo design to the truck wraps, every detail was handled with creativity and precision. The team was responsive, attentive. The new branding has not only elevated our company’s image but has also increased customer recognition and trust.If you’re looking to take your business to the next level with a rebrand, I highly recommend the Kick Charge team. They’re talented, professional, and a pleasure to work with.Thank you, Kick Charge Team, for making our brand exceptional!
Working with KickCharge has been one of the most easiest campaign we have done! Their work is phenomenal! We have had our wraps previously for 15 years and we had to jump out of our box mentally to make changes but we did it and we LOVE it! The Team at KC is awesome to work with. The correspondence is one of the best - they reach out and reach back quickly. We are so glad we made that change. Our new signage, shirts, etc. has made a huge difference and impact on our community. Don't hesitate any longer if you are on the fence!
KickCharge Creative is amazing. Dan and his crew helped my company stand out from other contractors in way that has propelled us ahead of other contractors in my area. Top Notch!!!!
Working with Dan’s team at KickCharge Creative was an incredible experience! Erica and Jeff were absolute professionals—knowledgeable, responsive, and always open to feedback. Their process from start to finish was seamless, and I highly recommend trusting their advice every step of the way.We’ve been in business since 1998, and in all those years, we’ve never experienced the level of awareness we’ve seen this year. After just six months of operating with our new branding, the results have been nothing short of amazing. It almost feels like we’re famous in our area now! The rebrand has significantly increased our visibility, attracting calls from companies we never thought would reach out—podcasts, news outlets, influencers, and even restoration companies etc.The impact has been huge. We’ve had to scale back our LSA spend and PPC just to keep up with the influx of calls. Even though we maintained the same spend as last year, the difference in results during the peak months has been night and day. KickCharge Creative has truly helped us elevate our brand and reach a level of recognition we never expected.We can’t wait to see what a full year of our rebrand will bring! If you’re looking to take your business to the next level, I highly recommend working with KickCharge Creative!
We recently worked with KickCharge Creative to rebrand our company, FastPro Restoration, and we couldn’t be happier with the results.After nearly 20 years in the local restoration market, we wanted to retain our name while giving our brand a fresh, modern look.KickCharge delivered on our high expectations.The new design and brand truly set us apart from other service professionals in our area. There is no one in our market that looks like us.The rebrand has not only made an impact externally with our clients and partners but has also invigorated our internal culture.The rebranding process isn’t the quickest or inexpensive, but if you’re serious about creating a strong, standout brand, it’s worth every penny. The cost of the rebrand will pay for itself as time goes on. KickCharge is the real deal, and we highly recommend them to any business looking to elevate their brand!
In the fall of 2022, I first heard about KickCharge and their expertise in branding for home service companies. Intrigued, I picked up Dan Antonelli’s latest book, and WOW—I was absolutely blown away. Dan is truly a genius when it comes to branding, and his book Branded Not Blanded completely transformed how I think about branding in our industry. It not only helped me grasp the critical role strong branding plays in home services, but it also gave me the tools to convince the owners of my company to take the leap and rebrand.When it came time to choose a branding agency, the decision was easy—KickCharge. From start to finish, they delivered a seamless experience. Their team was knowledgeable, creative, and an absolute pleasure to work with. Thanks to their guidance and vision, we’ve completely transformed our 44-year-old plumbing company into something truly disruptive and extraordinary.Our new name, Beyond Wow Plumbing, embodies a powerful brand promise, and our fresh, memorable brand identity has revitalized our business. The rebrand has sparked excitement among our team, inspired new motivation, and provided a fresh perspective for our future. We feel unstoppable, and we owe it all to the incredible work of KickCharge.If you’re considering rebranding your home service business, do yourself a favor—hire KickCharge now. It’s a no-brainer and an absolute game-changer!
We partnered with Kickcharge Creative to help us 'refresh' our 96 year old brand. It was a terrific experience from the first interaction to the official launch. We had a unique situation due to the age of our company and the team at Kickcharge listened to our concerns and created a solution that we believe will help take us to a more successful future. Well done!!
Kickcharge is the best branding company in the nation! If you think everyone knows who you are..you are dead wrong… ask me how I know…. because I was that guy 1.5 years ago. We have increased in revenue by 30% without changing our marketing budget ! You can’t afford not to do this ! Or you can continue to spend marketing $$ for mediocre results or you can 10x yourself in 1 shot for the rest of your career!!! Get going !!!!
Our new branding is impacting all parts of our business. We have begun wrapping our trucks and are notifying our customers of our new Brand Name: SUREWAY COMFORT. We went from an old fashioned brand with my name on every truck to a brand our staff loves. Our customers and competitors see our bright and shiny trucks all over town. We look forward to the growth in revenue, branding, and recruiting that so many other brands have experienced. In response I say Thank you Gina, Jess, the design team and Dan. Great Job!
Working with KickCharge was an extremely pleasant experience. They were professional, easy to work with, and went above our expectations. The team listened to what we wanted and took our vision to the next level - now we have the most amazing brand & could not be happier! Can't recommend them enough.
Working with KickCharge has been an incredible experience from start to finish! The entire team was not only talented and creative but also kind, helpful, and incredibly patient with us throughout the process. They guided us in crafting every detail of our brand, from brainstorming the perfect name, Geek Guards, to developing impactful taglines, selecting color schemes, and even designing a mascot that truly represents our vision.They worked with us through multiple iterations, ensuring every detail was just right, and it’s clear that they genuinely care about their clients’ success. The final brand they created has exceeded our expectations and has made a huge impact on our business. We couldn’t be happier with the outcome and highly recommend KickCharge Creative to anyone looking to take their brand to the next level!Stunning work guys!!
KickCharge did a great job with our rebrand! They custom tailored it to our needs and we now have a brand and logo we love and can be proud of. The wrap looks great and really sets the standard for how a truly professional home service company should look. Thanks KickCharge team!
The most stressful thing I have done in my buisness…. And worth every bit of it!I started as Lundberg plumbing. I read dans book branded not blanded and knew Dan was the man for me!We changed to rare breed and it has been amazing!A few notes to help ease some of the frustrations I had. Don’t ask your employees opinion but keep them in mind.It is normal not to love love love it at first. But if you can see the vision then trust the process. If you can’t see the vision/ story then speak up!Every frustration I had with them was lack of communication and confidence on my part! Knowing what I know now I would do it all over again!
If you're in the home services game and haven’t worked with KickCharge Creative yet, you’re seriously missing out. These guys are next-level when it comes to brand development. From the moment they take the reins, you can feel the difference—your brand doesn’t just “look good,” it commands attention. We’ve seen clients completely transform after working with KickCharge. They go from blending in with their competition to being the company everyone’s talking about.The best part? It’s not just about looking slick. Their work has a real, tangible impact on company culture, employee morale, and business growth. We’ve had clients who, after rebranding with KickCharge, saw massive spikes in revenue, team pride, and customer engagement. Imagine your trucks rolling around as mobile billboards—they bring in leads that keep your phone ringing off the hook. Dan and his crew are absolute pros, and they don’t mess around when it comes to delivering results.If you’re ready to take your business from bland to branded, KickCharge is the team to trust. They’re worth every dime—no cap.
Our business just crossed the 15 year mark. My son and I knew we needed a total refresh. I spent my early years as a graphic designer and we have our own in house communications team. I was introduced to KickCharge and Dan by a mentor of ours. I knew instantly that we could not produce at the same level Dan's team was. The entire experience has been fantastic! KC took what we were doing helped us look at our market and evaluated our future goals. I knew at the end I wanted to look at our brand, trucks and mascot and love it every day. What KC gave us translates to every medium, van wraps, uniforms, signage, T-shirts, our live mascot, website and all our digital channels. It all looks amazing! We could not be more excited for the next chapter in our companies journey. Our community is responding so well to the new look and our mascot is a hit with the kids. Thanks KickCharge for and amazing experience!
We've been in business for 9 years and like most owners who started their company from the ground up, you tend to treat it like one of your kids. To say we were scared of the new change is an understatement! After talking with Dan and his team we knew we were in good hands!! I absolutely LOVE KickCharge, what they have helped my team and I do is absolutely amazing!! Going through this process was very emotional and at times frustrating! The frustrating part about it, I was in my own way! When change comes so does resistance, but after talking to Dan and his team I just needed to trust the process and get out of my own way! I think we all need to do that from time to time in order to grow beyond your own thought's, expectations, and goals! Dan and his team made me realize this, and in just a little over a year after launching our new brand we have grown by 200%! Thank you from all of us here at Zip to Dan and his team at KickCharge Creative!!! We couldn't have done this with out you guys!
KickCharge Creative took my small company with no branding and transformed it into something completely new. My vehicle wraps are eye-catching and the name, logo and artwork are just amazing!Erica, Patrick, Lori, and the whole team were friendly and helpful. They work hard and communicate every step of the way. Thank you for a great experience. This company is 100% worth the investment!
KickCharge did an amazing job rebranding our company to "Floorizon." The new name and design are fantastic and already getting a lot of positive attention. Big thanks to the whole team for the incredible design, and making the whole process easy. This process was long but it was worth the wait.
Kick charge is the only company I trust to brand any of my companies. Hiring them leaves one less thing to worry about as a business owner when we have a million other things to focus on. Spend the money and never have to worry about changing it again.
Updated review: KickCharge Creative changed the trajectory of Air Nerds and has brought so much joy into the communities we serve. You will not regret hiring the A-Team in home service branding.Hiring Kick Charge was one of the wisest foundational decisions we made at Air Nerds. The process was professional, staff were incredibly easy to work with, and the value they include cannot be matched by any other company.After the brand birthday- we were supplied with a "roadmap" of next steps that contained a lot of detail and resources to maximize your new brand. It is clear that the Kick Charge staff are the absolute best in their field and have your best interest at hand. Plenty of other companies will take your money and turn their back but Kick Charge literally wants to see you succeed!They have earned our business for all future branding work!One tip: TRUST DAN!! He knows what the heck he is doing. The first time you see your new logo you may not have the reaction you anticipated however you need to keep in mind that his specialty is designing what people hiring you want to see- and that may differ greatly with what you initially think you want to see.I plan to update this review in 6 months to share what our re-brand has done for our inner culture and revenue growth!Kick Charge will literally make your brand come alive!!
I first saw Dan’s importance of branding message shared at a Vegas service’s convention. I was only a glorified plumbing sales guy for another company back then. His word stuck with me, I knew if I ever started a company, this was THE guy I was hiring. Well, three years ago, I took the leap and I knew only one team was going to be capable of bringing my vision to life. Kickcharge’s team gave my vision form and direction with a clear story. I could not be happier with what Dan and his amazing team members have created for us.
We completed a branding package with KickCharge. They we very professional and created exactly what we needed. KickCharge is knowledgeable about how to design the best brand to fit our city and customers. They were very quick to answer any questions we had as well. We are all very pleased with our experience!
In talking about the cost vs. value, I'm not sure this was worth it.We had another company quote us less and we would have received more. KickCharge wanted an additional $12k for a brand book after we had already spent more than that just for a logo and a van wrap design. Even got charged extra for uniform designs (a singular shirt).Working with KickCharge feels very corporate. There's no personal touch and you are definitely just another number. Which isn't necessarily a bad thing, but definitely not what we were expecting. It seemed weird to give a company the honor/trust of redesigning the face of the place you dedicate your life to (business owners know that your company is like your child), work with them for 5 months, yet they still spell your name wrong. Again, that's just my take.Additionally, there are super long lead times.The only thing I can really say is that the logo is cool, but not for what we spent and the experience that came with it.
KickCharge Did an amazing job helping me decide on my company name designing the logo and these vehicle wraps. Thank you so much. You guys are awesome!
Some call them expensive. I say they're worth every penny at just about any price.I'm a very small shop, so to say the expense is worth it is no small feat - Dan Antonelli and KickCharge really earned their place as the absolute leader.A few years ago I started searching on Google Images for truck wraps to find a designer. Designs by KickCharge stood out throughout my search. I didn't know about them or Dan. Didn't know they did my mentors work or a bunch of shops in my region that looked at with admiration.After I finally settled on a new business name, I approached KickCharge, and wrote a very large check. I met with my account manager and a designer to discuss design elements and colors. 2-3 weeks later, samples came back - I was floored! It wasn't an easy to pick between them. I asked for parts of 1 design to be applied to another and after a discussion or two the final design was settled.Then that work went off to a few departments. My character got shading and depth added to it, and then the work got applied to a wrap design. Once I signed off on the initial wrap design it was then worked onto to the front, back and opposite side of the vehicle.Then his team did my Yard Signs and Door Hangers etc. Everything the touch looks amazing.I'm thrilled to be a client.
Kickcharge redid our brand about a year ago. I waited to give this review because I wanted to see how the brand performed as well as how the support was from the company. As expected the entire team has been amazing through and through!! We cut our advertising back to almost nothing as we are having a hard time keeping up with the work that comes in off of the truck. We initially had the design the new brand and truck wraps. Over the past year we have added in shirts, business cards with shiny Stars (so cool), letter head, table clothes and vinyl banners. They have done an amazing job with all that I have asked for. Looking forward to the continued relationship with everyone there!
Hats off to the whole team at KickCharge. They have a very well-oiled machine from the very first call, to onboarding, to naming, to design, and the other miscellaneous projects. When we do what I think we're going to do with this brand I will point back to you all in acknowledgement. They're going to recognize us now. Shoutout to Gina, Patrick, Janice, Meghan, Terri and anyone else who worked on our project!
Dan and his team are great at what they do. They tell you what you NEED to hear, not what you WANT to hear. Their brands are disruptive, effective and for lack of a better word: amazing.They rebranded our 35 year old logo while keeping our name brand equity. We love the new wrap and so does our team and our customers. We can’t say enough good things about Dan and the team at kickcharge.
I though I've written a review already and just had to come back to make sure - turns out, I had not yet which is my mistake. Kickcharge has systemetized a true genius - bringing forth brand feeling through design and architecture. It's true art and science combined and Dan and his team are professionals that play in a different league. I highly recommend them ONLY if you want to build a business and to grow. Cause once they touch your stuff - you'll have growth.
KickCharge Creative is simply the best in the business when it comes to branding, logo design, vehicle wrap design, and any other print design/collateral you are needing for your home service business. They handled my company's logo redesign and did an outstanding job. Their team was extremely professional to work with, and got our project done on-time! Thank you Kelly, Terri, Phil, Dan, and the rest of the KC team for helping bring our brand to life!
If I could give 10 stars I would! My experience with Kickcharge Creative was first class from beginning to end. My husband and I specifically budgeted for branding with Dan and his team in our business plan when we opened Anchor Heating and Air and it is by far the smartest move we have made!Dan and the Kickcharge Team are creative, innovative and professional. Above all they listened to us when we articulated the kind of company that we were and how we wanted to be represented. From the colors, to the design, to the small details, Kickcharge went above and beyond to make our brand stand out while having all of the personal touches that make us special.The process was easy and the communication was great. We were given great options and all of our questions were answered quickly. We suffered with White Van Syndrome for almost an entire year so that we could come out the gate with a disruptive and amazing brand and we have done just that. Everyday people comment on how much they love our logo and our vans shine around town everywhere they go.We could not be more thankful to Dan for creating a brand to represent the best of who we are and certainly an iconic brand that will be recognizable for years to come. We highly recommend Kickcharge Creative to any company that is looking for exceptional results and immediate growth. The busy season will tell the whole story but we are up 400% over Q1 2022 and climbing!Man it feels so good to be #BrandednotBlanded!Update: Our branding has defined the success of our year and we are ending the year having doubled our revenue and double digit profits! Best decision we could have made for our business.
These guys are like no one else in the industry and worth every penny. The amount of thought and effort that Dan and his team put into your brand will bring it to a level you didn't even know possible. if you want better insight into the thought process they apply to their clients, give Dan's book Branded Not Blanded a read. It gives great insight into how to think about your brand and what it says to your customers, but working with their team is unbeatable. Investing with them for my brand is the best money I've spent on by business, hands down.
Kickcharge creates pure magic. The re-branding experience is definitely a full-scale, in-depth process. We absolutely received what we paid for. We are SO PROUD of our new brand - and were guided through this process with so much care, professionalism, and the final product is AMAZING! From foundational concepts, renaming the business, creating the tagline, copyrighting to help us launch, etc. and all the printed collateral to go with it all...a complete seamless experience. True professionals at every turn. Could't be happier! Take Dan's advice: double down and go from "blanded to branded". You won't be disappointed!!
KickCharge Creative has truly surpassed our expectations! Their team worked magic in transforming our van wraps and branding into absolute showstoppers. We couldn't be happier with the exceptional quality and creativity they brought to our project. The attention to detail and dedication they exhibited throughout the process was outstanding. Thank you, KickCharge Creative, for delivering beyond excellence! Definitely a five-star experience.
Well I am unsure where to start with this other than AMAZING!!!! The entire Kick Charge team are all so amazing and great to work with. I know there are many options out there as business owners however, I will tell you that you will not find anyone or any company quite like them. They explained everything in the process and the why's along the way. I know that it is hard to hear your brand may not be the best, especially since many of us built our companies from nothing. The reality is in this case my brand was terrible. We have gained so much more recognition, our team culture has shifted and the value in the service we provide is now easily visible at a quick glance! Thank you again to the entire team, I want to start another company just so I can do another brand.
My experience with Kickcharge goes all the way back to around 2011/2012 and there’s a reason I wouldn’t go anywhere else for branding. I recently launched my own brand which was my second brand launch with Dan and the team. As if the first brand I oversaw 10+ years ago wasn’t amazing enough, they exceeded my expectations AGAIN with Dream Heating & Cooling. Want to put your competition on notice? Call Kickcharge and turn them loose with YOUR brand, too!
We found the cure for WVS (White Van Syndrome)! The doctors name is Dan Antonelli! The prescription was a complete overhaul for our 54 year old business (Tuck & Howell). It all started when I spoke to a friend of mine that hired Kickcharge to brand his business (Bullseye in Sarasota, FL.). He recommended that I read the book Branded Not Blanded. I was actually working for a company and had been telling my wife that I want to go out on my own.... I have been in the business my whole life and wanted to start my own business but I was missing something. The book made it all come together for me. The proverbial light bulb went off in my head the moment I read the book. I had an opportunity to buy my family's business and it was right after reading Dan's book.The reason I keep referencing the book is because when a contractor thinks about a complete overhaul of their brand, they think "oh my gosh that's way too expensive". The fact of the matter is that it's a hell of a lot more expensive not to do it! That's the absolute facts!An amazing phenomenon about rebranding is that not only do you get to increase revenue by attracting more customers but you will attract potential employees! YES I SAID THAT! There is a huge shortage in this industry for technicians and installers as everyone knows. The fact of the matter is that technicians like to feel proud of the company they work for. They like to pull up to the house driving a wrapped vehicle with some cool and sticky branding, walk up to the door wearing a uniform matching the vehicle, handing the home owner a business card that matches as well! These guys don't like driving a clunker, wearing a t-shirt with clip art on the left chest, and handing them a card that they designed on vistaprint!Ask for Erica and Gina as your project managers! They are absolute Rockstars! Very responsive, knowledgeable and professional! Going through a rebrand there is a lot of communication and having someone that stays on top of things is extremely important not only for detail but timing. These 2 gals are some of the best I have ever seen! I don't know where they found them but they are lucky to have them!Get with the program! Read the Branded Not Blanded Book, and more importantly #GETKICKCHARGED!
Plain and simple, if you're serious about your business, than you seriously need to get on board with Dan and his team at KickCharge. We all know that what you can't afford, is not having the job done right the first time - you likely tell your clients a variation of this every day. Each day I walk out to my wrapped truck and am thankful that I chose to go with KickCharge, they killed it!
I can't say enough about Kick charge creative and their team. When I started my business in late 2019 I knew it was critical to choose a company with an awesome and great reputation for building brands. After researching kick charge I was completely confident they were the ones to go with. Working with their team and staff was awesome easy and actually very enjoyable. The whole process was fun watching the brand come to life.I knew from the beginning the importance of having the right brand with the right image and feeling was going to give me a huge competitive Edge against my competitors. Kick charge knocked it out of the ballpark! We launched our business February of 2020 and it was a huge success. Our brand got noticed by so many different people and our phones started ringing off the hook. We were able to scale back all of our paid advertising which was a great benefit.We're so happy and thankful for everything kick charge has created for our brand. Even during a pandemic our startup business grew to two trucks and pulled in $700,000 in sales with in 2 years. I highly recommend kick charge!
