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Brand Identity & Voice Guide

YOUR MUST-HAVE GUIDE TO DEFINE & EMBRACE YOUR NEW IDENTITY

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Additionally, this customized owner’s guide will spell out your brand’s mission, vision, core values and other essential elements of your identity. Your brand voice is what separates you from the crowd and turns your logo into a living, breathing entity. By embracing your voice and leaning into the brand, you will connect with customers on an emotional level and build brand loyalty. This guide is your resource for reaching your brand’s maximum potential quickly and smoothly.

Hall's brand identity guide

This Exclusive Guide …
Is Your Road to Brand Pride!

Your Brand Identity & Voice Guide offers foolproof directions for your:

Mission, Vision & Values

If you haven’t clearly defined your company’s purpose and goals, how can you expect others to understand who you are and where you’re going? In this section, we map out your mission and vision in short, simple statements so that your employees, customers and community can quickly and easily embrace them. We also focus in on your core values—the unique principles that you expect your team to put into practice to achieve your mission and vision.

Absolute Aluminum Brand Identity Guide

Brand Voice

Good communication is critical to establishing and reinforcing your brand. Here, we flesh out the specifics of your brand voice, your persona (the qualities you embody), your target audience (the customers you are attempting to reach), language guidelines (how to communicate properly and effectively) and content categories (the communication tools you use, including your website, email, social media, brochures and other print collateral).

Following a guidebook keeps the overall “look and feel” consistent through all media, which demonstrates that your business is dependable and professional. This, in turn, instills trust in your company and allows you to build long-lasting client relationships.

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Signature

Every element of your brand—from the artwork to the colors—has been carefully chosen. We’ll show you how to use your primary logo in color, black & white and in applications that are limited to just one color. You’ll also receive guidance on proper brand spacing, tagline implementation and correct and incorrect iterations of your logo.

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Visual System

We’ll provide you with the specific primary and secondary colors used in your branding based on the Pantone Matching System. This will include the information you need for 4-color process printing, screen applications and web applications. In this section, you’ll also find details on typography to ensure all fonts remain in-line with your brand.

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Branded Collateral & Applications

Your brand is most impactful when all of the materials you rely on in the day-to-day operation of your business are cohesive parts of the whole. In this chapter, we share how to properly apply your branding to your business cards, stationery, envelopes, equipment stickers, yard signs, apparel and vehicles.

Ready to Make Your Brand Unforgettable?

Let’s give your KickCharged brand the voice, persona and consistency it needs to work its magic. To get started with your very own Brand Identity & Voice Guide, simply contact KickCharge Creative online or call us today at 908.835.9000.

Add Even More Power With The KickCharged Brand Plan

At KickCharge, our goal is to provide you with all of the tools you need to build, evolve and grow your brand. As part of that effort, we’re now offering our KickCharged Brand Plan, which builds upon your Brand Identity & Voice Guide by taking a deeper dive into the best ways to grow and leverage your brand. Whether you plan to continue running your company or grow and sell it, this plan has the practical and creative ideas you need to achieve your goals.

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