Blackburn Plumbing, Heating & Air

Building a Pup-Tastic Brand

Blackburn Plumbing, Heating & Air came to KickCharge to take their 50-plus-year business into the next chapter with a brand-new look. When we began the process in February 2024, owner Billy Blackburn had a few simple goals in mind: rebrand/grow the business and elevate their digital presence.

First came the full brand facelift. Our designers took their old, basic “blanding” and replaced it with something that makes every member of the family smile—a unique, detailed goldendoodle mascot paired with a vibrant color palette. Together, these elements catch customers’ attention and signal that loyal home service is just a phone call away. By July 2024, this bold new brand was road-ready—instantly reflecting the same high-quality service Blackburn has delivered for more than 50 years.

Digging Into Digital

Post-rebrand, we partnered with the Blackburn team to deliver a full digital transformation. This included the design and launch of a high-converting website in September 2024. It also laid the groundwork for a comprehensive SEO strategy to strengthen visibility across their existing Southeast Oklahoma market and support expansion into North Texas in early 2025.

Implementing solid SEO strategies on the new website was a critical step in taking their rebrand to the next level. While they had a loyal customer base and solid word-of-mouth, they were missing opportunities to capture high-intent search traffic and weren’t consistently showing up in the Map Pack across all service areas. Cue KickCharge’s treasure trove of digital tools! Some programs used were Birdeye, ZyraChat, CallRail, Local Service Ads (LSAs) and Pay-Per-Click (PPC) campaigns. These data-backed tools have the ability to track performance with precision, improve ROI and provide full visibility across every market—highlighting which strategies are working and which aren’t.

• Birdeye to help generate new review requests
• LSA and PPC campaigns to support increased service volume and visibility
• CallRail to track and attribute calls by location and source
• Google GA4 to track performance analytics
• Nearby Now to log hyperlocal SEO check-ins
• ZyraChat to support site engagement

Google Business Profile (GBP) also had a hand in creating the perfect SEO storm. Blackburn has a GBP for each of their locations that our team now proudly manages. Together, these tools and updates made each profile highly visible, easily searchable and verifiably reputable—and resulted in a 49% increase in total calls directly from their GBP!

A Paws-itive Impact

Less than 60 days after launching their new digital strategy, Blackburn is already seeing strong, steady growth. While it’s still early to measure the full impact of SEO and digital updates, the results so far point to a smart, well-executed strategy with staying power. Here are just a few of the improvements already in motion:

• #1 ranking in the Map Pack for “plumbers near me” in both McAlester, OK, and Durant, OK
• 27% increase in total calls from January–July 2025 compared to the same period in 2024
• 49% increase in Google Business Profile calls

What started as a strong family-run operation is now one of the largest and fastest-growing plumbing and HVAC companies in Southeast Oklahoma and North Texas, with a brand and marketing strategy built to keep pace.

Billy and his team are driven, growth-minded leaders who bring a clear vision to the table and who genuinely care about the success of their team and business. With the KickCharge crew in their corner, they’re no longer a lone wolf navigating the confusing world of SEO and Google on their own—together, this blended pack is all paws in, tails wagging and ready to see what the next 60 days and beyond will bring!