Macawsome

Ruffling Feathers With a High-Flying Brand

This company was doing everything right from a service standpoint. They were honest, reliable and treated both their customers and their employees exceptionally well. But none of this mattered for growing the business because a bland brand was holding the company back. According to the client, some customers even questioned whether they were a real company because they appeared so small.

At the time, this client was generating about $300K per year—a strong start for a business built from scratch with limited resources and marketing expertise. But they knew they were capable of much more. To become the company they knew they could be, they needed a brand that reflected their true value, positioned them for disruption and paved the way for serious growth. That’s when they turned to KickCharge.

Now, just three years after rebranding, Macawsome is pacing toward $3 million this year—a 10x leap from thousands to millions, and proof of what can happen when the right brand finally matches the caliber of the company behind it.

We started by renaming the company, which was originally My Air System. After an in-depth discussion about the company’s background, values, etc., we opted to focus on a tropical theme that honored the owner’s Honduran ethnicity. Another key takeaway from the conversation is that the macaw is the national bird of Honduras. This is what inspired Macawsome, a new, made-up word that fused together “macaw” and “awesome.” This new name was the foundation for the unforgettable mascot that followed. By transitioning from My Air System to Macawsome, this company’s brand was no longer just a name—it was a promise. And it’s one that the local community has embraced with open arms. To complete the rollout, we designed the company’s uniforms and hats, wrote and designed their print collateral, crafted their tagline and designed their business cards. 

This client approached us with the understanding that comfort doesn’t necessarily mean growth. They knew that they had reached stagnation in their own, self-created comfort zone. But because they were able to fully place their trust in us, they are discovering an entirely new level of growth for the very first time. When reflecting on the rebrand, this client had only one regret—that is, they wish they had done it sooner! 

“It was a big step for us because we were really in that comfort zone where everything was flowing. Why change if we’re going good? But we started watching [KickCharge], reading your book, and that made us notice that, ‘Okay. Comfort doesn’t necessarily mean growth.'” — Byanka Gutierrez, Co-Owner