This Ohio-based home repair contractor was in need of a brand overhaul. The company struggled through several failed branding attempts by other graphic design firms, all of which lacked the creative and technical ability to pull off a branding ‘home run’ for a small business like ProMaster, according to company President Don Kennedy.
“I didn’t want to be embarrassed about my brand. I wanted it to convey the essence of who we are and inspire trust and confidence in those who see us,” Don said. “I had been searching for a small business logo, small business branding and small business graphic design company for years that a) is affordable and b) actually knows what they are doing. After viewing KickCharge® Creative’s designs online, I knew they were the people to work with.”
“If you are looking for small business branding and are serious about working with one of the foremost experts in the county, then call Dan. He will take your company to the next level.”
ProMaster prides itself on customer support, honesty and reliability, so a retro-style brand was a good way to communicate its commitment to 1950s service and values.
We developed a character-driven logo portraying a superhero-style handyman, with a design and font that are reminiscent of a past era. The color palette features muted blue and orange for a vintage feel, while subtle strokes and hatched shadows create depth in a retro style. Not only is this brand identity friendly—it’s also professional.
To achieve a cohesive look and feel, we integrated ProMaster’s new branding into the design of stationery, vehicle wraps and print materials, as well as their website. The website features additional colors from the muted vintage palette and captures the brand’s essence through fun geometric shapes and icons. Meanwhile, the vehicle wrap advertises the company’s values with its tagline “The Home Repair Heroes” and “On Time & Family Friendly!”
“KickCharge captured the core of what we do and who we are in both a mascot and brand. People know that we are professional, trustworthy and competent from the moment they see us.”
This was an exceptionally fun project to work on, and we were honored to help this company’s look represent its high-quality workmanship and traditional service values. Within the first 6 months of the rebranding effort, we increased phone leads by 200% and conversion rate by 5%, after online users viewed the ProMaster Home Repair & Handyman website.
“Successful entrepreneurs know best (in general) how to brand their company; they simply lack the skills, tactics, and experience to do it. This is where Dan and KickCharge Creative come in. Dan welcomed a collaborative, iterative approach to make sure I was 100% thrilled with ProMaster’s company logo and brand,” said Don Kennedy, the President of ProMaster. “I think the end product speaks for itself. If you are looking for small business branding and are serious about working with one of the foremost experts in the county, then call Dan. He will take your company to the next level.”
Don added: “Poorly branded businesses are impossible to get excited about. In a fiercely competitive marketplace, having a brand that reinforces your company’s mission and identity, while inspiring confidence and enthusiasm, is a competitive advantage that wise entrepreneurs don’t overlook. KickCharge captured the core of what we do and who we are in both a mascot and brand. People know that we are professional, trustworthy and competent from the moment they see us.”