Original blog published on December 31, 2019 | Blog updated on May 10, 2022

Here’s Why You Can’t Neglect Your Blog!

Do you have a place for a blog on your website? If so, do you keep it updated on a regular basis? You should!
Our NJ web design agency always recommends integrating a blog on our clients’ new websites, and we emphasize the importance of publishing fresh content regularly. Without fresh content, you could be damaging your reputation when prospective clients notice you’re neglecting your site. read more

Original blog published on May 20, 2020 | Blog updated on April 20, 2022

Check Out These 7 Newsletter Content Tips That Work

In today’s technology-driven world, communication has never been easier. While you have a plethora of tools available to you, there’s a time and place for each one. What suits a personal interaction may not suit a business exchange and vice versa. Take email as an example. Emailing a friend may be outdated, read more

Measure Organic Growth With Relevant Metrics

You’re paying good money for your SEO campaign, but you’re not convinced it’s working. So you Google the “most important keywords” and are disappointed because your business isn’t showing up No. 1. In fact, it’s not even on Page 1.
Here’s the problem. You’re going about your assessment all wrong.
Like many business owners and managers, you probably test the effectiveness of your campaign by searching for a handful of phrases to see where your website ranks in the results. read more

High-Quality Content Can Boost Your Bottom Line

Imagine if the customer service representatives who answer your phones followed the same script as your competitors’ CSRs. Potential new clients would hear identical messages and have underwhelming expectations of your company. What incentive would they have to choose you?
To stand out as the best choice, you need to tell your audience what makes your business special—not only on the phone or face-to-face, but also online. read more

It’s not uncommon for a small business to neglect the blog on its website. It sits dormant, with the last post published months—or even years—ago. A stale blog reflects poorly on the company, but, more importantly, it represents a missed opportunity. Posting regularly to the blog helps capture more business from the web.
Business owners who have tried blogging might argue their posts don’t get much readership or their blog has never generated a direct lead. read more

Stop Fighting the Content Current

With each passing day, contemporary society becomes more technologically dependent. Gone are the days when word of mouth was enough to keep small businesses growing and sustainable. In order to give a business even the slightest chance to remain relevant in this day and age, content marketing has become key.
For electrical contractors, in particular, the content marketing transition can pose quite a challenge. Many view the need for content marketing as a catch-22 type of situation. read more

Over the past 50 years, advertising and marketing approaches have rapidly changed. With the growing influence of digital marketing, HVAC companies can no longer rely on traditional marketing initiatives, such as catchy radio jingles or a space in the Yellow Pages, in order to get their services in front of potential customers.
Today, consumers are using search engines and social media platforms to discover new products and services. So, as HVAC businesses take initiative to set themselves apart from the competition, read more

Looking to Make a Business Change This Year? Put Your Services in the Spotlight

A Web That’s Flooded With HVAC
In the vast ocean of HVAC websites, a landing page should emerge as the beacon of light that draws attention to a business and places it at the forefront of search engine results. A strategic landing page will give a business more recognition on the web, ultimately increasing leads and sales for the business.   read more

Times Are A-Changin’

In today’s consumer-driven market, where businesses must set themselves apart from the competition in order to survive, content marketing has emerged as an effective way for companies to develop personal connections with their target audiences. Traditional marketing initiatives, such as direct mail pieces and websites packed with sales pitches and advertisements, have taken a back seat to informative, engaging content about a business’s specific products or services.
88% of small businesses that are most effective in their marketing strategies have someone on their team who is responsible for the company’s content marketing strategies. read more

Nike says, “Just do it.” McDonald’s tells the world, “I’m Lovin’ It.” And L’Oreal wants individuals to know that it’s all, “Because you’re worth it.”
In business, a tagline or slogan is “a catchphrase or small group of words that are combined in a special way to identify a product or company,” according to Entrepreneur.com’s small business encyclopedia.
Taglines are representations of a brand—capturing an HVAC business’s mission, promise and unique personality.
HVAC companies have slogans for the same reason they have logos: advertising. read more