High-Quality Content Can Boost Your Bottom Line Imagine if the customer service representatives who answer your phones followed the same script as your competitors’ CSRs. Potential new clients would hear identical messages and have underwhelming expectations of your company. What incentive would they have to choose you? To stand out as the best choice, you read more

It’s not uncommon for a small business to neglect the blog on its website. It sits dormant, with the last post published months—or even years—ago. A stale blog reflects poorly on the company, but, more importantly, it represents a missed opportunity. Posting regularly to the blog helps capture more business from the web. Business owners read more

Stop Fighting the Content Current With each passing day, contemporary society becomes more technologically dependent. Gone are the days when word of mouth was enough to keep small businesses growing and sustainable. In order to give a business even the slightest chance to remain relevant in this day and age, content marketing has become key. read more

Over the past 50 years, advertising and marketing approaches have rapidly changed. With the growing influence of digital marketing, HVAC companies can no longer rely on traditional marketing initiatives, such as catchy radio jingles or a space in the Yellow Pages, in order to get their services in front of potential customers. Today, consumers are read more

Looking to Make a Business Change This Year? Put Your Services in the Spotlight A Web That’s Flooded With HVAC In the vast ocean of HVAC websites, a landing page should emerge as the beacon of light that draws attention to a business and places it at the forefront of search engine results. A strategic read more

Times Are A-Changin’ In today’s consumer-driven market, where businesses must set themselves apart from the competition in order to survive, content marketing has emerged as an effective way for companies to develop personal connections with their target audiences. Traditional marketing initiatives, such as direct mail pieces and websites packed with sales pitches and advertisements, have read more

Nike says, “Just do it.” McDonald’s tells the world, “I’m Lovin’ It.” And L’Oreal wants individuals to know that it’s all, “Because you’re worth it.” In business, a tagline or slogan is “a catchphrase or small group of words that are combined in a special way to identify a product or company,” according to Entrepreneur.com’s read more

We all understand that the days of buying a lead list, loading contacts into a CRM and blasting out emails are long gone. Nevertheless, building a completely fresh email database from scratch can be a big undertaking. Plus, once it’s built, businesses need a strategy in place to avoid database decay. After all, email marketing read more

Learn why lists get page views and ways to craft them While searching the web or surfing social media, consumers don’t read everything that turns up in their browsers or news feeds. Content needs to be relevant, specific and digestible to capture their attention and earn clicks. Presenting information in a list format is a read more

Help Consumers Move From Prospects to Customers There’s no denying it—the sales funnel has evolved. This assertion is simple, yet seemingly difficult for many small business owners, marketers and strategists to accept. In today’s digital age, with social media acting as a recommendation engine and search engine optimization tactics disrupting the local marketplace, the buying read more