Measure Organic Growth With Relevant Metrics
You’re paying good money for your SEO campaign, but you’re not convinced it’s working. So you Google the “most important keywords” and are disappointed because your business isn’t showing up No. 1. In fact, it’s not even on Page 1.
Here’s the problem. You’re going about your assessment all wrong.
Like many business owners and managers, you probably test the effectiveness of your campaign by searching for a handful of phrases to see where your website ranks in the results. … read more