5 Ways to Use Your Website Blog
  • Posted by Content Team
  • May 10, 2022

Original blog published on December 31, 2019 | Blog updated on May 10, 2022

Here’s Why You Can’t Neglect Your Blog!

Do you have a place for a blog on your website? If so, do you keep it updated on a regular basis? You should!
Our NJ web design agency always recommends integrating a blog on our clients’ new websites, and we emphasize the importance of publishing fresh content regularly. Without fresh content, you could be damaging your reputation when prospective clients notice you’re neglecting your site. … read more

Are Your Online Business Profiles Up-to-Date?
  • Posted by Content Team
  • July 9, 2021

Original blog published on August 19, 2020 | Blog updated on July 9, 2021

Outdated Info Can Cost You Customers—and Money!

Have you ever researched a store’s business hours on a company’s website only to show up at their front door and realize they’re closed? It’s a frustrating scene that happens more often than it should. And it can be utterly maddening. If it’s happened to you, it’s quite possible you’ve even boycotted the store—just out of principle! … read more

Protect Your Company From Website Accessibility Lawsuits
  • Posted by Alyssa Young
  • December 3, 2020

Learn How to Comply With ADA Requirements so Everyone Can Use Your Site

As a business owner, you are responsible for making reasonable accommodations for people with disabilities to have the same access to your services as anyone else. You probably know that means providing a wheelchair ramp where there are stairs, but did you know your website is required to be accessible, too?
The Americans with Disabilities Act (ADA) protects people with disabilities from discrimination so that they have the same opportunities to participate in everyday life. … read more

Google Marketing Live 2019 Recap: Sneak Peek at Search Innovations
  • Posted by Content Team
  • May 21, 2019

KickCharge Creative Shares News From Google Conference

As your digital marketing manager, it’s my job to help you generate revenue by putting your brand in front of your target audience when they’re searching online for your services. Our team works to ensure you are visible where your potential customers are: online and on their mobile devices. We execute this objective through effective custom WordPress web design by our NJ team, search engine optimization, pay-per-click advertising, … read more

Take a Deeper Dive Into Your Digital Marketing—‘Ask Alyssa’
  • Posted by Content Team
  • March 28, 2019

You’ve Got Questions. We’ve Got Answers—and Swag!

Maybe you’re at the very beginning of your digital marketing journey—trying to understand how it can grow your customer base and boost your sales. Or perhaps you’re immersed in every aspect of your campaign—carefully evaluating what’s working and what’s not. Or are you somewhere in the middle?
Whatever your situation, you won’t want to miss KickCharge Creative’s next webinar: “Ask Alyssa.” During the 2 p.m. April 25 event, … read more

Tips for Parting Ways with Google+
  • Posted by Alyssa Young
  • February 27, 2019

Google’s Social Network Is Shutting Down: Here’s What You Need to Do

It’s unlikely that you’ve shed any tears over the news that Google+ is going away, yet you might have wondered what this shutdown means for your business’ social media presence. There are a few steps you should take to ensure you lose neither your visibility nor your customer engagement on this search engine.
We’ll walk you through the changes, but if you need help, … read more

Choose Your Digital Marketing Partner Wisely
  • Posted by Alyssa Young
  • October 15, 2018

Learn 5 Reasons KickCharge Creative Is Your Perfect Match

Our team at KickCharge Creative chats with business owners and managers across the country every day. Most of them share similar concerns, challenges and struggles in their quest to grow their market share. Perhaps the most consistent complaints we hear relate to the digital marketing realm. Many business owners are dissatisfied with the results or don’t understand whether their campaigns are truly working. An analysis of their websites shows best practices aren’t being followed and the fundamentals are missing. … read more

5 Ways to Help Your Website Convert Leads
  • Posted by Alyssa Young
  • May 18, 2018

Follow These Best Practices to Capture New Customers Online

Savvy business owners are investing in digital marketing to grow their market share because they know that people looking for a service or product are searching online.
These leads demand a fast, easy experience, so it’s crucial that communicating with you is convenient once they find you. Otherwise, you are diluting the effectiveness of your digital marketing dollars.
It’s time to take a close look at whether your website is optimized to convert leads into customers. … read more

Build Your Website Your Way
  • Posted by Alyssa Young
  • March 13, 2018

Choose Fully Custom or Framework

Building a new website for your company has serious implications for the future of your business. Your competitiveness and success in the online marketplace depend on your website’s visibility, usability and what it communicates to your target audience.
Companies that choose KickCharge Creative to write, design and build their websites know that their online presence will be effective because KickCharge sites boast quality attributes such as:

User-friendly yet powerful WordPress platform
Responsiveness for mobile-friendly experience
Brand-centric design and voice
Unique, … read more

The PPC Landing Page Debate: 3 Reasons to Drive Traffic to Web Pages
  • Posted by Alyssa Young
  • January 17, 2018

Use Your Website’s Strengths to Boost AdWords Campaign Performance

Pay-per-click (PPC) campaigns have many building blocks: keywords, ad groups, ad copy, site extensions, bids and so on. A pro PPC manager knows how to adjust the many settings and options to increase your quality score, which improves your ads’ position and lowers the cost to run the campaign.
Among the many decisions a digital marketer must make is: Where will a visitor land after clicking on a text ad? … read more