Learn the Dangers of Using Online Contests, Freelancer Sites to Create Your Company’s Most Valuable Asset

One of the beautiful benefits of today’s technology is its ability to bring together people from distant places. Collaborating, sharing ideas and sending messages are easy and efficient. Some businesses have capitalized on this phenomenon by using crowdsourcing, the process of soliciting contributions from a large group of people in an online community.
Logo design and vehicle advertising are examples of services for which crowdsourcing might seem, read more

Fall in Love With a New, Improved Image

Breakups are hard, but finding your soul mate can feel even more daunting. This is true not only for your love life, but also for your brand. When you’ve invested in a relationship, it’s not easy to let go. And when you’ve built your business around a brand, it can be just as painful to say goodbye. However, when that brand is not right for you, read more

Follow these tips for effective mascot branding

If you’ve browsed our portfolio, read “Building a Big Small Business Brand” or followed our blog the past few years, you’re familiar with the power of mascot branding. We’ve talked about how these brands stand out, disrupting the market and evoking the feelings your target audience wants a trustworthy contractor to convey. We’ve also described how to identify the type of mascot that’s right for your business. read more

Rebranding is hard work. But, as a rule, small businesses that are progressive enough—and brave enough—to reinvent themselves emerge stronger and more successful than those that don’t. Of course, working with a team of rebranding experts makes the process go more smoothly and increases the chances of success.
At Graphic D-Signs, we’ve known this from Day One. In our 22 years as a Small Business Marketing Agency, we’ve guided more than 1,000 clients through this process and other bold marketing endeavors . read more

Graphic D-Signs President Dan Antonelli Describes the Journey to Agency’s New Identity

In the 22 years since I founded Graphic D-Signs, I’ve helped rebrand more than 1,000 small businesses around the globe. I’ve always understood why it’s a decision business owners don’t take lightly. But now, I have an even greater appreciation for my clients’ struggles, excitement and challenges—because I just experienced it myself. Here’s a retrospective of what it was like for me to take a walk in my clients’ shoes while I rebranded my own agency. read more

How to make the most of a company website and turn visitors into long-term customers

Consumers are more discerning today than ever before. When they turn to the web to research the services and products a company offers, they also want a better understanding of the business’s overall image. The way a company presents itself online often becomes the potential customer’s first impression.
A website visitor often devotes only a few seconds to determining whether the company is worth their time. read more

The Before-and-After of Three Large HVAC Companies

Rebranding a business is no easy task. In fact, it takes a series of intricate steps to transform a company from its old persona to its new identity. Although the process is time-consuming and requires extreme dedication, once a rebranding expedition is completed, companies tend to wish that they had taken the plunge years earlier.
Working with a team of experts makes the journey much more manageable—and, read more

Starting or growing a business is an exciting, frustrating, rewarding and arduous experience. So, it’s understandable why many small business brands need help. After exhausting financial resources to get everything up and running, branding becomes an afterthought for many small business owners. Most businesses quickly have a logo thrown together, typically choosing the cheapest option. Then, this “design” becomes the foundation of the brand.
But as an entrepreneur is trying to boost business and take it to the next level, read more

Strategize & Aim High for Results That Go the Distance

Everyone knows the phrase, “The grass is always greener on the other side.” When a business is about to rebrand, decision makers approach the precipice and prepare to take the leap. But just before the moment arrives, panic sets in. All of a sudden, what once seemed like a thrilling adventure has turned into a frightening jump that many fear will turn into a free fall. read more

It’s Official, the Business Is Rebranding

The new name has been created, the tagline has been drafted, the colors have been selected, the logo has been designed, and the new website is days away from launching.
This is it: the business is ready to take on its new identity.
However, there is more that goes into rebranding than exterior presentation. All internal aspects of the business are vulnerable to change, too. If altering these elements would better align with the new brand and its intended direction, read more