Original blog published November 14, 2019 | Blog updated November 11, 2022

Contractors With Strong Branding Improve Hiring Success

Inadequate staffing is a near-universal concern among our home contractor clients. Many of them make major investments in marketing campaigns that create new leads but are stymied by a shortage of personnel. It’s not for lack of interest, either. They want to hire more technicians but struggle to find quality candidates.
Sales growth is directly related to successful staffing, read more

Original blog published March 24, 2015 | Blog updated September 16, 2022
Branding: It’s the name of the game for all contractors in saturated markets. What do you do to stand out rather than fit in? How quickly do you close sales or drive the needle forward in your particular slice of the market? What are your credentials? What are you doing to retain employees and recruit top talent?
In the marketing realm, we recognize that it often takes the perfect storm of qualities and opportunities to make your brand have impact. read more

Original blog published March 17, 2015 | Blog updated August 15, 2022
Typical entrepreneurs are constantly in motion. They hustle swiftly, deliver quickly and fail fast—all necessary components of earning the winning ticket. However, it’s in their best interest to know a little more, deliver a little better and cushion their failures so they’re only minor setbacks instead of faceplants.
One of the biggest tripping points small business owners face is the outward perception of their businesses—the brand. read more

Original blog published on Feb. 13, 2018 | Blog updated on Feb. 2, 2022

Fall in Love With a New, Improved Image

Even if you promised to love each other through thick and thin, some promises are made to be broken. Take your branding, for example. If you made a commitment to a poor or so-so brand when you were young and naïve, you shouldn’t be saddled with that mistake for eternity.

But when you’ve invested a great deal of time and built your business around a brand, read more

Original blog published on Nov. 25, 2015 | Blog updated on December 9, 2021

Double-Check This List Before You Roll Out Your New Brand!

Creating a new brand is a major milestone. As a company that went through the rebranding process ourselves, we know how challenging it can be. But you’ll find the rewards to be well worth the challenge—that is, of course, if you roll out your new brand properly.
From your business cards to your fleet of service vehicles, read more

Original blog published on October 13, 2015 | Blog updated on November 9, 2021

When it comes to HVAC marketing, branding is essential.

Happy Thanksgiving! Before we all get to enjoy our holiday meal, the cook must do a lot of planning and preparation. Well, the same is true when you’re an entrepreneur creating a new HVAC business. And one of the first and most important ingredients you need to focus on is your marketing. read more

With a Jaw-Dropping Garage Door Company Brand

Most garage door companies haven’t figured out yet that powerful branding will help them stand out from the competition and dominate their markets. So, if you’re a garage door business owner who truly “gets it,” you’re in a unique position to capitalize on the situation and achieve success that may be far greater than you ever imagined.

Not convinced? Meet Tommy Mello, owner of A1 Garage Door Service. read more

Original blog published on April 16, 2018 | Blog updated on October 19, 2021

Beware! Don’t Let Your New Brand Masquerade as Someone Else’s Brand

Happy Halloween! This is the season when it’s absolutely fun and acceptable to dress up in costume and pretend to be someone or something else. But do you know what is never fun, acceptable or in season? Dressing up your business in another company’s branding and trying to pass it off as your own. read more

Original blog published on July 14, 2015 | Blog updated on May 14, 2021

Learn the Ins & Outs of Building a Mascot-Based Brand

Many small businesses have plain, nondescript logos, resulting in—you guessed it—plain, nondescript brands. This strategy also leads to dull-looking stationery, print ads, uniforms, vehicle wraps and other advertising that blends in with the crowd.
If your business falls into this category, here’s some good news: It doesn’t have to be this way. read more

Original blog published on July 31, 2015 | Blog updated on March 15, 2021

See Why Your Brand’s Color Palette Matters

When you are building your brand, the last thing you want to do is blend in with the ho-hum advertising clutter that is bombarding your audience. You want to create a brand that is unique and fresh—that rises above the noise and grabs everyone’s attention. One of the most critical decisions you will make is your brand’s color palette. read more