Contractors With Strong Branding Improve Hiring Success

It’s a nearly universal concern our home service contractor clients share: their growth efforts are stymied by inadequate staffing. Companies working with an HVAC marketing agency may feel particularly frustrated when their campaigns are yielding leads, yet their capacity for scheduling new customer appointments is limited. They want to hire more technicians, but they struggle to find quality candidates.
Sales growth is directly related to successful staffing. read more

Buehler Air Conditioning Describes Strategy, Fears and Results for SignCraft Magazine

It’s one thing to hear a branding and marketing agency preach the benefits of rebranding. It’s another to hear a first-hand account from a business owner who has experienced it himself. Jason Buehler, the owner of a Jacksonville, FL, air conditioning and heating company, shared the story of his recent rebranding journey with KickCharge Creative for the July/August 2019 issue of SignCraft magazine. read more

See the Logo, Truck Wrap Crafted for a Georgia HVAC Company

An Atlanta, GA, heating and air conditioning contractor was the lucky winner of KickCharge Creative’s “Transform Your Naughty Logo to Nice” contest in December, and we are thrilled to finally unveil the new logo and vehicle wrap our branding elves developed for the company. We were eager to use our expertise in marketing for small businesses to KickCharge 2019 for one contest hopeful that was using a logo that belonged on the Naughty List. read more

Learn the Basics About Safeguarding Your Company Name, Logo

Your brand is your identity. You can argue that it’s your company’s most valuable asset. You have insurance to protect your people and your equipment, but how do you protect your brand? That’s what a trademark is for. Trademark law is complicated, but it’s important to understand the basics—at least enough to know when you need a professional’s help. As an HVAC marketing agency, we see many contractors become victims of trademark infringement, read more

Kick Off 2019 With a Better Brand

’Tis the season! Here at KickCharge Creative, our dedicated branding elves are hard at work crafting unique, powerful logos for some very good little boys and girls in the business world.
There are thousands of brands around the world, in HVAC company marketing, on retail storefronts, in health care providers’ advertisements and elsewhere. Our elves have taken a cue from that “right jolly old elf” up North: When we see ho-hum logos that fail to represent quality businesses in the best possible light, read more

Learn the Dangers of Using Online Contests, Freelancer Sites to Create Your Company’s Most Valuable Asset

One of the beautiful benefits of today’s technology is its ability to bring together people from distant places. Collaborating, sharing ideas and sending messages are easy and efficient. Some businesses have capitalized on this phenomenon by using crowdsourcing, the process of soliciting contributions from a large group of people in an online community.
Logo design and vehicle advertising are examples of services for which crowdsourcing might seem, read more

Fall in Love With a New, Improved Image

Breakups are hard, but finding your soul mate can feel even more daunting. This is true not only for your love life, but also for your brand. When you’ve invested in a relationship, it’s not easy to let go. And when you’ve built your business around a brand, it can be just as painful to say goodbye. However, when that brand is not right for you, read more

Follow these tips for effective mascot branding

If you’ve browsed our portfolio, read “Building a Big Small Business Brand” or followed our blog the past few years, you’re familiar with the power of mascot branding. We’ve talked about how these brands stand out, disrupting the market and evoking the feelings your target audience wants a trustworthy contractor to convey. We’ve also described how to identify the type of mascot that’s right for your business. read more

Rebranding is hard work. But, as a rule, small businesses that are progressive enough—and brave enough—to reinvent themselves emerge stronger and more successful than those that don’t. Of course, working with a team of rebranding experts makes the process go more smoothly and increases the chances of success.
At Graphic D-Signs, we’ve known this from Day One. In our 22 years as a Small Business Marketing Agency, we’ve guided more than 1,000 clients through this process and other bold marketing endeavors . read more

Graphic D-Signs President Dan Antonelli Describes the Journey to Agency’s New Identity

In the 22 years since I founded Graphic D-Signs, I’ve helped rebrand more than 1,000 small businesses around the globe. I’ve always understood why it’s a decision business owners don’t take lightly. But now, I have an even greater appreciation for my clients’ struggles, excitement and challenges—because I just experienced it myself. Here’s a retrospective of what it was like for me to take a walk in my clients’ shoes while I rebranded my own agency. read more