Original blog published on July 14, 2015 | Blog updated on May 14, 2021
Learn the Ins & Outs of Building a Mascot-Based Brand
Many small businesses have plain, nondescript logos, resulting in—you guessed it—plain, nondescript brands. This strategy also leads to dull-looking stationery, print ads, uniforms, vehicle wraps and other advertising that blends in with the crowd.
If your business falls into this category, here’s some good news: It doesn’t have to be this way. … read more