Rebranding is hard work. But, as a rule, small businesses that are progressive enough—and brave enough—to reinvent themselves emerge stronger and more successful than those that don’t. Of course, working with a team of rebranding experts makes the process go more smoothly and increases the chances of success. At Graphic D-Signs, we’ve known this from read more

Graphic D-Signs President Dan Antonelli Describes the Journey to Agency’s New Identity In the 22 years since I founded Graphic D-Signs, I’ve helped rebrand more than 1,000 small businesses around the globe. I’ve always understood why it’s a decision business owners don’t take lightly. But now, I have an even greater appreciation for my clients’ read more

Not sure what to write about in your newsletter? Consider these proven tactics. It’s happened again: You’re staring in frustration at the blank page. Only this time, you’re not in school trying to churn out the first sentence for your English paper. Instead, you’re about to draft content for your company newsletter. Only problem is, read more

It’s mid-December and you’re in a better position than many of your competitors in the HVAC industry. That’s because there’s a pot of leftover money in your marketing budget. What to do? What to do? Well, here’s what you shouldn’t do: Hold on to it. While bankrolling extra resources might seem like the fiscally responsible read more

We’re Heading West to Easton, PA! What better way to network with marketing experts from different fields than by attending a local marketing expo? Saddle up and head west to Easton, PA, to take part in this exclusive, collaborative marketing event held on Wednesday, Nov. 9 from 11 a.m. to 4 p.m. at the State read more

Learn why vehicle wraps can drive a business forward—literally. Effective marketing strategies are ubiquitous. That being said, how many strategies are versatile enough to turn consumers’ heads while simultaneously outracing the competition? For small businesses and large companies alike, a professional and standout vehicle wrap is one of the most powerful and cost-effective advertising methods available. read more

The phone rings or the inbox dings to indicate that a new message has arrived. The customer service representative answers the call or replies to the email, and then immediately gets to work handling the customer’s needs. The interaction sets in motion the process of scheduling an appointment, diagnosing the problem, providing the proper service, read more

When a small business owner thinks about marketing, traditional tactics might come to mind first: a print advertisement, a postcard in the mail, a television or radio commercial. After all, they’re familiar and tangible. On the other hand, the term “digital marketing” can feel intimidating and ambiguous—especially for less tech-savvy folks. While you can hold read more

At Graphic D-Signs, we’ve built our success on providing cost-effective, creative advertising and marketing solutions, which meet well-defined strategic objectives, for HVAC, electrical, solar and plumbing contractors—and to say that we are passionate about what we do is an understatement. Quite frankly, it’s what gets us out of bed every day (and keeps us up read more

Stuck with a Skeptical Audience? Lower Their Defenses with Marketing Tactics “Trust takes years to build, seconds to break and forever to repair.” While this phrase typically applies to personal relationships, it can also describe the connection between HVAC contractors and consumers. Customers are naturally skeptical. After being burned by other service providers one too read more