Agency Owner Reflects on Responsibility to Clients

As the owner or manager of a small business, we know that entrusting a vendor to help your company succeed is a serious decision. Investing your hard-earned savings and relying on an outsider to rebrand or market the business you’ve built can be scary. You’ve probably made sacrifices to be able to afford it. And you likely feel uncertain about how to choose the agency that’s best for you. read more

Tips for Home Service Companies to Win Leads & Keep Customers

Being a homeowner can be exhausting. When I need help, it’s nice to know I can turn to home service professionals. The problem is, finding the right company to hire is very frustrating. Over the years, I have received more estimates than I’d like to admit. Most companies are quickly bypassed during the review process, and many that get chosen blow it within the first year. read more

Marketing Mistakes That Horrify Us

Scary movies give us goose bumps, but marketing mistakes chill us to the bone! Is your business selling itself short with poor marketing tactics? We put our heads together to share what frightens us most—and causes our clients to miss precious business opportunities. We’re creeped out when:
1. Your website is a nightmare on mobile.
Solution: Invest in professional web development to make your site mobile-friendly.
Desktops and laptops have taken a back seat to mobile devices. read more

Online Tool Helps HVAC Contractors Sell System Replacements

For consumers grappling daily with hundreds of decisions and demands for their time and attention, convenience is king. They appreciate every opportunity to save time and effort. Here at KickCharge® Creative, a web design company in NJ, we build websites for our clients with this goal in mind. We know a website that makes it easy for customers to do business gives a company a competitive advantage. read more

Follow our checklist to refresh your brand

Rebranding is a big deal. We just did it ourselves, transforming from Graphic D-Signs to KickCharge® Creative, so we get it. When done well, rebranding yields immeasurable benefits. But it’s also a decision with implications that extend far beyond choosing a new logo design.
If you’re not sure what to do first, second or third with your shiny new logo, our NJ advertising agency can help you navigate the process. read more

Rebranding is hard work. But, as a rule, small businesses that are progressive enough—and brave enough—to reinvent themselves emerge stronger and more successful than those that don’t. Of course, working with a team of rebranding experts makes the process go more smoothly and increases the chances of success.
At Graphic D-Signs, we’ve known this from Day One. In our 22 years as a Small Business Marketing Agency, we’ve guided more than 1,000 clients through this process and other bold marketing endeavors . read more

Graphic D-Signs President Dan Antonelli Describes the Journey to Agency’s New Identity

In the 22 years since I founded Graphic D-Signs, I’ve helped rebrand more than 1,000 small businesses around the globe. I’ve always understood why it’s a decision business owners don’t take lightly. But now, I have an even greater appreciation for my clients’ struggles, excitement and challenges—because I just experienced it myself. Here’s a retrospective of what it was like for me to take a walk in my clients’ shoes while I rebranded my own agency. read more

Not sure what to write about in your newsletter? Consider these proven tactics.

It’s happened again: You’re staring in frustration at the blank page. Only this time, you’re not in school trying to churn out the first sentence for your English paper. Instead, you’re about to draft content for your company newsletter. Only problem is, you don’t know where to begin.
At Graphic D-Signs, we do.
Our award-winning web design company in NJ has helped hundreds of small businesses step up their marketing game with effective email campaigns—and it all starts with compelling content. read more

It’s mid-December and you’re in a better position than many of your competitors in the HVAC industry. That’s because there’s a pot of leftover money in your marketing budget.
What to do? What to do?
Well, here’s what you shouldn’t do: Hold on to it. While bankrolling extra resources might seem like the fiscally responsible thing to do, it actually could backfire in the long run. When you fail to spend your full HVAC marketing budget in one fiscal year, read more

We’re Heading West to Easton, PA!
What better way to network with marketing experts from different fields than by attending a local marketing expo?
Saddle up and head west to Easton, PA, to take part in this exclusive, collaborative marketing event held on Wednesday, Nov. 9 from 11 a.m. to 4 p.m. at the State Theatre Center for the Arts. The crew from Graphic D-Signs will be there—along with our SEO & PPC partner,
In addition to meeting with graphic artists, read more