Original blog published on July 31, 2018 | Blog updated on September 15, 2021

Learn How to Promote Special Offers in Your Marketing to Generate New Business

How do you motivate customers to stop procrastinating and take action? Entice them with a good deal!
Think about it. Who doesn’t love to save money or get more for less—or, better yet, for free? Whether it’s to buy a product or schedule a service, your customers are more likely to convert (make a purchase or schedule an appointment) when they can take advantage of an offer—particularly one that’s going to be around only for a limited time. read more

Original blog published on August 19, 2020 | Blog updated on July 9, 2021

Outdated Info Can Cost You Customers—and Money!

Have you ever researched a store’s business hours on a company’s website only to show up at their front door and realize they’re closed? It’s a frustrating scene that happens more often than it should. And it can be utterly maddening. If it’s happened to you, it’s quite possible you’ve even boycotted the store—just out of principle! read more

Original blog published on May 4, 2016 | Blog updated on June 10, 2021

You can help your neighborhood, even with limited resources

Smart business owners know that part of their overall mission should include giving back to their communities. Simple acts of kindness and charity enhance your reputation with customers, potential customers and the community as a whole. More importantly, they serve to strengthen the community that you and your employees call home. read more

Disgruntled Customer Shares Tips for Positive Customer Experience

During my tenure at KickCharge Creative®, I’ve worked with dozens of contractors who run excellent businesses. Countless times, I have wished they served my hometown so I could hire someone I know I can trust. A recent home improvement project reinforced my belief in the importance of clear communication, processes and policies to ensure a positive customer experience—and positive reviews and referrals afterward.
My husband and I went to a local granite and marble shop for installation of new bathroom sinks and counter tops. read more

Learn How to Comply With ADA Requirements so Everyone Can Use Your Site

As a business owner, you are responsible for making reasonable accommodations for people with disabilities to have the same access to your services as anyone else. You probably know that means providing a wheelchair ramp where there are stairs, but did you know your website is required to be accessible, too?
The Americans with Disabilities Act (ADA) protects people with disabilities from discrimination so that they have the same opportunities to participate in everyday life. read more

Check Out These 7 Newsletter Content Tips That Work

As prevalent as text messages have become in our daily interactions, email remains a relevant communications tool—especially for businesses. Email allows us to reach large numbers of customers in an efficient, interactive and measurable way. Yet, regularly sending an email newsletter often falls into the bucket of things business owners and managers have the best intentions to handle but fall by the wayside (like blogging!). read more

Get Links to Loan Applications & Expert Advice About Advertising Messages

Whether your business is considered essential or has been forced to shutter to prevent COVID-19 infections and deaths, revenue has dropped, resources are limited and operations are challenging for most companies. It is rewarding to provide services people need and appreciate during this stressful time, and feeling productive is good for the economy and for your mental health. But you might need a little help, read more

Share Helpful, Informative Messages During the COVID-19 Crisis

As the coronavirus (COVID-19) crisis unfolds, the world is facing an unprecedented challenge: To find certainty in the midst of uncertainty. But, as we continue to navigate this uncharted territory, there’s one thing we all need to continue to rely on—and that’s each other. Now more than ever, the messages you share with your staff, clients and the public at large need to be carefully crafted, read more

Here’s What Our Values Bring to Your Business

While our team is busy working on helping your business grow, sometimes we need to invest a little time and energy into working on our business. It’s just like the advice doctors give moms: “You need to take care of yourself so you can take care of everyone else.” So over the past year, during a thoughtful process to set goals for KickCharge Creative, our management team defined our agency’s mission statement, read more

Contractors With Strong Branding Improve Hiring Success

It’s a nearly universal concern our home service contractor clients share: their growth efforts are stymied by inadequate staffing. Companies working with an HVAC marketing agency may feel particularly frustrated when their campaigns are yielding leads, yet their capacity for scheduling new customer appointments is limited. They want to hire more technicians, but they struggle to find quality candidates.
Sales growth is directly related to successful staffing. read more