Use Your Website’s Strengths to Boost AdWords Campaign Performance

Pay-per-click (PPC) campaigns have many building blocks: keywords, ad groups, ad copy, site extensions, bids and so on. A pro PPC manager knows how to adjust the many settings and options to increase your quality score, which improves your ads’ position and lowers the cost to run the campaign.
Among the many decisions a digital marketer must make is: Where will a visitor land after clicking on a text ad? read more

Drive Business Through Voice Search, Local Services by Google

The latest technological advances that make it more convenient for homeowners to hire a home service provider are keeping contractors on their toes. If you want to be in the running to capture online business, you need to stay on top of the trends. Don’t worry. We’re here to help.
Among the hot tools today’s consumers are using to make their lives easier are voice search, read more

Measure Organic Growth With Relevant Metrics

You’re paying good money for your SEO campaign, but you’re not convinced it’s working. So you Google the “most important keywords” and are disappointed because your business isn’t showing up No. 1. In fact, it’s not even on Page 1.
Here’s the problem. You’re going about your assessment all wrong.
Like many business owners and managers, you probably test the effectiveness of your campaign by searching for a handful of phrases to see where your website ranks in the results. read more

It’s not uncommon for a small business to neglect the blog on its website. It sits dormant, with the last post published months—or even years—ago. A stale blog reflects poorly on the company, but, more importantly, it represents a missed opportunity. Posting regularly to the blog helps capture more business from the web.
Business owners who have tried blogging might argue their posts don’t get much readership or their blog has never generated a direct lead. read more

The Graphic D-Signs team not only “Thinks Big” on behalf of our clients—we work to get them big results, too. That’s why, when thinking about the necessary tools for our clients to be successful in their unique competitive landscapes, we weren’t satisfied devoting just one or two experts from our small but mighty staff to manage our valued clients’ search engine marketing efforts. This thirst to do better sent us on a quest for a strategic partner, read more

On the surface, a website can take the appearance of a creative masterpiece. With the most compelling graphics and tech-savvy capabilities, one cannot help but assume that the site must generate a high return on investment.
Web-based analytical tools can capture data that indicate a website’s overall effectiveness.
But behind all of the brand visuals, photography and typography, websites are technical and formulaic. When it comes to measuring a site’s overall effectiveness, creativity takes a backseat to the cold hard facts and numbers. read more

Easy steps to search engine optimization for website blog content

Any small business or blogger with a web presence understands the benefit of ranking high in search engine results: more website traffic, which leads to more visibility, leads, and ultimately, revenue. The more eyeballs a site attracts, the more opportunities it has to convert them to customers.
The process of improving a website’s performance in organic search engine results is called search engine optimization, read more