Use Your Website’s Strengths to Boost AdWords Campaign Performance
Pay-per-click (PPC) campaigns have many building blocks: keywords, ad groups, ad copy, site extensions, bids and so on. A pro PPC manager knows how to adjust the many settings and options to increase your quality score, which improves your ads’ position and lowers the cost to run the campaign.
Among the many decisions a digital marketer must make is: Where will a visitor land after clicking on a text ad? … read more