Outdated Info Can Cost You Customers

Last year, as the number of shopping days until Christmas was quickly dwindling, one of the remaining tasks on my holiday to-do list was to purchase a gift certificate to a local restaurant as a gift for my in-laws. My husband and I had enjoyed a delicious meal for our anniversary in November, so I planned to return to that restaurant to pick up the gift certificate. I stopped by during dinnertime on a Sunday and was surprised that it was closed. read more

Don’t Make These Mistakes on Your Company’s Social Channels

The importance of a strong social media presence for small and medium-sized businesses is common knowledge by now. But many of the people who have stepped up to manage their company’s social postings don’t know all of the best practices to get the best results. We are here to help with tips for marketing your HVAC business, plumbing company, medical practice or any other commercial enterprise. read more

Google’s Social Network Is Shutting Down: Here’s What You Need to Do

It’s unlikely that you’ve shed any tears over the news that Google+ is going away, yet you might have wondered what this shutdown means for your business’ social media presence. There are a few steps you should take to ensure you lose neither your visibility nor your customer engagement on this search engine.
We’ll walk you through the changes, but if you need help, read more

Follow These Tips for a Strong Social Presence

Smart business people know their strengths and delegate the tasks they can’t handle to experts who can do them better. For example, when it comes to marketing, contractors know if they want to portray a professional image, they should hire pros to do their brand development, vehicle advertising, HVAC website design, content marketing, collateral and social media management.
If you’ve hired an agency to run your marketing—kudos. read more

With more than 400 million active users, Instagram has taken the online world by storm.
Since its beginning in 2010, larger companies have established themselves by sharing posts that include everything from creative advertisements to behind-the-scenes photographs to product contests, and other industry-related imagery. But who says you have to be a large corporation to reap the benefits of this great social media network?
Instagram, like virtually every social media network, has opened the window of opportunity for small businesses to compete with bigger competitors. read more

In today’s social media-hungry world, Google+ has become an important network for businesses to leverage. In fact, Google+ is among one of the best platforms that a company can use to attract new customers, remain relevant to its current audience, spread brand awareness and much more. But, when a company first creates a Google+ page, how does it know where to start?
Take a look at these best practices to better understand how a business can benefit by joining the Google+ community. read more

How managing negative comments can boost your business

Warren Buffett said it best: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Social media is the perfect place for companies to interact with existing and potential customers—and build and maintain a company’s reputation. So, when an unhappy customer takes to social media to share a negative experience that they had with a company, read more

Helping Home Improvement Experts Boost Visibility

Houzz is quickly becoming one of the internet’s most popular resources for homeowners and home professionals. Launched nationally in 2010, the Houzz network has since grown to 35 million unique users per month and more than one million active home professionals. The site supports home improvement by combining the image bookmarking features of Pinterest with the contractor listings of Angie’s List into one unique, helpful space.
Houzz allows homeowners to view and save projects they love, read more

Don’t miss out on potential customers—start pinning today.

Although Pinterest has not quite peaked in popularity, its audience base is increasing each day. Most commonly known for its early beginnings, when the platform focused mainly on baked goods, home décor and fashion, Pinterest has now grown to appeal to many more industries—including home improvement, event planning and, quite frankly, any consumer good that you can think of.
So, why has Pinterest ballooned in size? read more

After Facebook earlier this year lowered organic reach of all posts made by Business Pages, it has become apparent to many small companies that social media has become a pay-to-play landscape.
One of the biggest advantages about advertising on Facebook, as opposed to any other social network, is the ability to target very specific groups of highly engaged individuals. When creating a business’s first campaign, however, Facebook’s Ad Manager can seem very daunting. Building a target audience for Facebook may seem to provide the most bang-for-your-buck, read more