Original blog published on October 30, 2015 | Blog updated on August 9, 2021

Paying to Promote Your Content Is Important—But Who Are You Reaching?

Have you ever posted something on your company’s Facebook page to later realize that it barely got any engagement?
Facebook has lowered organic reach of all posts published by business pages. Now, their algorithm shows your post to about 2% of your followers.
If you don’t know already, Facebook has lowered organic reach of all posts published by business pages. … read more

Original blog published on July 20, 2020 | Blog updated on April 14, 2021

Don’t Make These Mistakes on Your Company’s Social Channels

The importance of a strong social media presence for small and medium-sized businesses is common knowledge by now. But many people who step up to manage their company’s social postings don’t know all of the best practices to get the best results. We are here to help with tips for marketing your HVAC business, … read more

Follow These Tips for a Strong Social Presence

Smart business people know their strengths and delegate the tasks they can’t handle to experts who can do them better. For example, when it comes to marketing, contractors know if they want to portray a professional image, they should hire pros to do their brand development, vehicle advertising, HVAC website design, content marketing, collateral and social media management.
If you’ve hired an agency to run your marketing—kudos. … read more

With more than 400 million active users, Instagram has taken the online world by storm.
Since its beginning in 2010, larger companies have established themselves by sharing posts that include everything from creative advertisements to behind-the-scenes photographs to product contests, and other industry-related imagery. But who says you have to be a large corporation to reap the benefits of this great social media network?
Instagram, like virtually every social media network, has opened the window of opportunity for small businesses to compete with bigger competitors. … read more

In today’s social media-hungry world, Google+ has become an important network for businesses to leverage. In fact, Google+ is among one of the best platforms that a company can use to attract new customers, remain relevant to its current audience, spread brand awareness and much more. But, when a company first creates a Google+ page, how does it know where to start?
Take a look at these best practices to better understand how a business can benefit by joining the Google+ community. … read more

How managing negative comments can boost your business

Warren Buffett said it best: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Social media is the perfect place for companies to interact with existing and potential customers—and build and maintain a company’s reputation. So, when an unhappy customer takes to social media to share a negative experience that they had with a company, … read more

Helping Home Improvement Experts Boost Visibility

Houzz is quickly becoming one of the internet’s most popular resources for homeowners and home professionals. Launched nationally in 2010, the Houzz network has since grown to 35 million unique users per month and more than one million active home professionals. The site supports home improvement by combining the image bookmarking features of Pinterest with the contractor listings of Angie’s List into one unique, helpful space.
Houzz allows homeowners to view and save projects they love, … read more

Don’t miss out on potential customers—start pinning today.

Although Pinterest has not quite peaked in popularity, its audience base is increasing each day. Most commonly known for its early beginnings, when the platform focused mainly on baked goods, home décor and fashion, Pinterest has now grown to appeal to many more industries—including home improvement, event planning and, quite frankly, any consumer good that you can think of.
So, why has Pinterest ballooned in size? … read more