With more than 400 million active users, Instagram has taken the online world by storm.
Since its beginning in 2010, larger companies have established themselves by sharing posts that include everything from creative advertisements to behind-the-scenes photographs to product contests, and other industry-related imagery. But who says you have to be a large corporation to reap the benefits of this great social media network?
Instagram, like virtually every social media network, has opened the window of opportunity for small businesses to compete with bigger competitors. read more

In today’s social media-hungry world, Google+ has become an important network for businesses to leverage. In fact, Google+ is among one of the best platforms that a company can use to attract new customers, remain relevant to its current audience, spread brand awareness and much more. But, when a company first creates a Google+ page, how does it know where to start?
Take a look at these best practices to better understand how a business can benefit by joining the Google+ community. read more

How managing negative comments can boost your business

Warren Buffett said it best: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Social media is the perfect place for companies to interact with existing and potential customers—and build and maintain a company’s reputation. So, when an unhappy customer takes to social media to share a negative experience that they had with a company, read more

Helping Home Improvement Experts Boost Visibility

Houzz is quickly becoming one of the internet’s most popular resources for homeowners and home professionals. Launched nationally in 2010, the Houzz network has since grown to 35 million unique users per month and more than one million active home professionals. The site supports home improvement by combining the image bookmarking features of Pinterest with the contractor listings of Angie’s List into one unique, helpful space.
Houzz allows homeowners to view and save projects they love, read more

Don’t miss out on potential customers—start pinning today.

Although Pinterest has not quite peaked in popularity, its audience base is increasing each day. Most commonly known for its early beginnings, when the platform focused mainly on baked goods, home décor and fashion, Pinterest has now grown to appeal to many more industries—including home improvement, event planning and, quite frankly, any consumer good that you can think of.
So, why has Pinterest ballooned in size? read more

After Facebook earlier this year lowered organic reach of all posts made by Business Pages, it has become apparent to many small companies that social media has become a pay-to-play landscape.
One of the biggest advantages about advertising on Facebook, as opposed to any other social network, is the ability to target very specific groups of highly engaged individuals. When creating a business’s first campaign, however, Facebook’s Ad Manager can seem very daunting. Building a target audience for Facebook may seem to provide the most bang-for-your-buck, read more

After launching in 2003 and gaining momentum in 2006, LinkedIn initially entered the social networking scene as a business-oriented service, where users could post their resumes and search for jobs. Now, with over 100 million members, LinkedIn has emerged as the place for companies to spotlight products, customers and employees. Research shows that 50 percent of LinkedIn members are more likely to purchase from or do business with a company when they engage with it on LinkedIn. read more

When Twitter launched in 2006, many misunderstood the platform’s purpose.

With tweets ranging from current events to what users ate for breakfast, the social network was widely discredited. Now, nearly 10 years later, Twitter has gained worldwide popularity with over 316 million monthly active users. Some of Twitter’s top 100 users include household names, like Bill Gates, Lady Gaga, Oprah Winfrey and President Barack Obama. A community of this size and with this much influence makes taking a business’ online marketing efforts to Twitter a no brainer. read more

Since 2004, Facebook has exploded from the brainchild of a college startup to a media titan with an active user base of over 1.44 billion. Even more impressive: GroSocial reported that the average Facebook user spends a total of 8.3 hours a month on the social network!
Chances are, this is where any small business can find its target customers.
The Rise of Social Advertising
Businesses of all shapes and sizes have jumped onto the Facebook bandwagon since it created brand pages in 2007. read more

Likes, comments and shares—oh, my!

Facebook—many businesses use it, but most don’t understand its full potential. This online networking service is a powerful small business tool, enabling companies to market services and interact with both current and potential customers.
Facebook has established itself as one of the most effective marketing tools for small businesses.
Businesses, both big and small, are using social media to make a name for themselves. Facebook, Instagram, Twitter, LinkedIn, Pinterest, read more