“I used to think that we had a good logo, a nice website, and clean-looking trucks. The “aha” moment came when I saw three white vans and their logos sitting at a stoplight. There was nothing about them that made them stand out—and one of them was mine. So, I began to examine our marketing pieces. What’s our theme? What do we stand for? What sets us apart? We knew that we were the best in our market, but how did we communicate that? Then, in 2013, we partnered with the KickCharge team for a complete rebranding—and I couldn’t be happier that we did. Rebranding was one of the best investments that we’ve ever made, and it has paid huge dividends. In fact, over the last three years, our sales have more than doubled. Now, customers are talking about our professional website, individuals are commenting on our memorable logo, and people’s heads are turning as we drive down the road. Another HVAC business owner, who I have a lot of respect for, even said, 'Man, I really hate your trucks…because they aren’t mine!' I truly believe that our new brand is the reason that we are getting more calls and growing so rapidly. The best part is, we aren’t even finished yet.”