“The ‘blind test’ is something every service company faces, where the customer peeks through their blinds to see who has just pulled up. Our branding helped us to start winning before we ever knocked on the door. It created a sense of trust and professionalism at first sight, and not one of our competitors gets the response and attention from their brand like we do. Obviously, value is a perception that we drive through our quality of service, so it hinges on our trusted workmanship. However, the quality of our appearance sets the pace for that. People expect a premium service from us, because that’s what our brand communicates about our company. And, of course, we deliver on that expectation. When what you deliver matches what your brand says about you, great things happen. Since launching our new brand four years ago, we’ve seen our sales quadruple.”