“In launching my brand-new plumbing company, I made numerous mistakes. However, hiring Dan and his team on day one to help create my brand was one of the best decisions I’ve ever made. Branding is everything. You could be a truly skilled craftsman, but if your brand looks weak, then that’s how you will be perceived. If salesmanship and skill are the road to success, then branding is the car you ride in. It helps to immediately establish you in the marketplace. If you want to grow beyond a one-truck operation, then branding is more important than even your tools, because it’s the thing that makes the phone ring. Writing that initial check might feel painful, but a good brand is the gift that keeps on giving. There isn’t a day (literally) we don’t get complimented on our brand. Do the smart thing, spend your money wisely and focus on establishing a good brand.”