“Our brand has proven to be our greatest asset in attracting new customers. Consistency across media (print, web, social networking, vehicle wraps, etc.) has given Miller Homes a strong community presence. Our logo is simple, yet bold, and conveys a corporate image much larger than our six-person operation. After Hurricane Sandy, our brand recognition set us apart from the contractors and modular builders who seemed to pop up overnight, attempting to benefit from nature’s wrath. The folks who have selected us to be their builder know that we have been around for years, and that we are here to stay. We owe that trust, in great part, to our well-developed company identity.”