“Investing in a new brand with KickCharge was one of the smartest business decisions that I’ve made over my 30-year career. But, of course, hindsight is 20/20. If you asked me that question nine months ago, I was laboring over this decision. I was nervous about whether I could justify the investment. After doing extensive research, having multiple conversations with their team, and reading Dan’s book, Building a Big Small Business Brand, I finally decided to move forward in January 2016. In short order, we had our new logo and brand, and we began the vehicle wrap process. Within two weeks of wrapping our trucks, we earned a $117k opportunity from a client who saw our trucks. I never realized the value of a brand until I partnered with KickCharge. And now, here I am, looking back and wishing that I had taken the leap years ago. Our new brand is working seven days a week, and our phones are ringing off the hook!”