“Rebranding our company after 13 years was daunting, but the risk definitely paid off. Since our rebrand one year ago, we have seen a 41 percent increase in sales, 19 percent of which was from new business alone. This clearly has been one of our smartest business decisions. Everywhere we go, people are seeing us. Plus, it’s great having a brand out there that we can be proud of. Our customers can see that we are investing in our company, and we’re not going anywhere. That builds their confidence and inspires them to choose us as a partner that they want to do business with.”