Whether you’re an electrician, landscaper, builder, HVAC technician or plumber, you’re an expert in your trade but probably not very familiar with best practices for marketing your service business. And in your industry, your reputation and brand awareness are especially important so that homeowners will welcome you into their homes.
It’s not easy to stand out among the competition and make a name for yourself that prospective customers will remember. Fortunately, you don’t need to do it alone. The KickCharge® Creative team is built of experts in marketing, branding, design, websites and SEO with specialty experience working with contractors.
From company logo design and vehicle advertising to print collateral and the best web design in NJ and across the country, we pride ourselves in helping contractors define their image, promote their services in ways that answer their customers’ pain points and ensure they’re easy to find when and where people need them.
We believe effective contractor marketing begins with a strong brand as the foundation. Along with thoughtful brand name development, a custom logo communicates to your discriminating customers what you do and what makes your small business special. It’s what attracts attention when a truck with one of our vehicle wraps passes by on the street. That’s why all marketing tactics we develop for contractors, from stationery to websites, are brand-driven in their voice and design.
Contractors can’t compete in today’s marketplace without a professional website. Your prospective customers are searching the web for options, savings, customer reviews, emergency service phone numbers and tips—and they want to find the information quickly, in a user-friendly format (especially if they’re scrolling with their fingertip on a mobile phone).
If your website design looks just like your competitors’ or is even worse, you miss an opportunity to make a positive first impression and will lose your share of online business. Contractors’ digital presence is too important to entrust to just any vendor who cranks out a website with a cookie-cutter solution.
The web design experts at KickCharge Creative and our supporting marketing services for contractors ensure your branded website communicates your values and philosophy, clearly and thoroughly describes the services you perform, proactively answers consumers’ questions, is easy to update with fresh information, and, most importantly, encourages conversions. A contractor website that isn’t winning business isn’t working. We focus on increasing the number of phone calls and contact forms you receive from your website visitors.
Once you have a beautiful, functional, content-rich website that persuades prospective customers to hire you, get ready to spark sales. We can help you ensure your target market finds your site when they’re searching for your contractor services.
Our team partners with an expert agency to manage search engine marketing for small and medium-sized companies. Our contractor clients are celebrating tremendous online business growth thanks to our successful SEO and paid search campaigns.
With our comprehensive search engine optimization (SEO) services for contractors and carefully managed pay-per-click advertising, your improved online visibility will translate into more phone calls and contact forms from your website. Our campaigns begin with identifying your priorities and goals and doing research about the best ways to support them. The body of work involves strategic content optimization, technical and user experience audits, backlink development, frequent content creation, vigilant monitoring and adjustments, thorough reporting and premier customer service with regular communication.
At KickCharge Creative, a full-service marketing agency in New Jersey, we’re proud to support contractors across the country with a full arsenal of powerful skills, strategies and tactics for HVAC marketing, marketing for plumbers, and brand and advertising services for contractors of all types.
To talk about how we can help you grow your contractor business, contact us online today or call 908.835.9000.
We give your contracting business the right marketing and advertising tools to ignite growth and propel your business forward. Here’s a few of the tools we can offer your service business, from print collateral to websites.
… And more!
"I never would have imagined the difference that building a brand with Kickcharge Creative would make in my business."
"With a fleet of 17 wrapped vans, we instantly stand out from any other lawn and tree care company anywhere—and people love it!"
"If you are looking for small business branding and are serious about working with one of the foremost experts in the county, then call Dan."
Because we care about our clients’ success, KickCharge Creative has affiliations with reputable contractor networks that support their members through recommendations, education, best practices and other services. We’ve joined forces with these teams to ensure the nation’s best contractors can take advantage of financial savings and enjoy easy access to our strategic marketing guidance. We are proud partners in Nexstar Network, Service Roundtable and EGIA.