Original blog published on December 31, 2019 | Blog updated on May 10, 2022
Here’s Why You Can’t Neglect Your Blog!
Do you have a place for a blog on your website? If so, do you keep it updated on a regular basis? You should!
Our NJ web design agency always recommends integrating a blog on our clients’ new websites, and we emphasize the importance of publishing fresh content regularly. Without fresh content, you could be damaging your reputation when prospective clients notice you’re neglecting your site. Not to mention it hurts your site’s visibility in organic search results.
Publishing blog posts helps your search engine optimization (SEO) efforts because it prompts Google to keep coming back to crawl the site and maintains your links in its index. Using strategic internal links within your blog posts tells Google which key pages on your website are relevant for common search phrases. (Learn more about the SEO benefits of blogging here.
Still, we know keeping up with your blogging is easier said than done, which is why the easiest solution is to hire us to handle it for you! But if that’s not in your budget, you might be searching for blog content ideas. Here are five:
DIY Blog Topic Ideas For Small Businesses
- Repurpose email newsletter content.
If you send an email newsletter to your customer list, use your blog to share the relevant information with your online audience. Create a separate post to give each story its own headline (and, if applicable, an image and category). This approach is more effective than putting newsletter archive links on your website because website visitors will be more likely to see an article that interests them.
- Share announcements and promote events.
Spread the word about company news by putting the details into a blog post. It’s the perfect place to publish information and then link back to it through your social media posts. For example, if your business hours will be modified for a short duration or your team will participate in an upcoming community event, tell the world in your blog.
- Post photos of company events or big projects.
Snap pictures that capture team bonding or team-building exercises— the company’s float in the town parade or the phases of a big project of which you are proud—and embed them into a blog post with a short introduction or caption describing what they show.
- Answer FAQs.
Your customer sales representatives, technicians and sales team surely hear and answer a lot of the same questions on a regular basis. Ask them to pass along the frequently asked questions and address them one at a time via blog posts. When an existing or prospective customer discovers that you proactively provide this helpful insight online, you’ll earn points for being credible and reliable.
- Share third-party content that would interest your audience.
Have you ever read an article that’s relevant to your business and thought, “I couldn’t have said it better myself?” Well, you don’t need to. You can use a blog post on your website to provide the link to third-party content, such as a blog post or video. Add a sentence or two to explain why you’re sharing it and credit its creator. Then, link to its original location (rather than copying and pasting it onto your site) or use a video’s provided embed code. This ensures you aren’t infringing on copyright or trying to pass off the work as your own.
We Practice What We Preach
At KickCharge, we use our Charging Station blog to share best practices like these for marketing strategies and tactics. Our web design company in NJ provides services and education in more than just content marketing: we are branding experts, vehicle wrap design award winners, print collateral masters and marketing strategy moguls. We have clients in a variety of industries, but we specialize in work for HVAC companies, landscaping contractors, electricians and plumbers.
Check out some of the posts we have published for blogging clients:
- Arctic Air: “Do Something Good For Your Neighbor… And Something Good For Your HVAC System“
- Blue Ribbon Cooling & Heating: “New House? Read This Now. 7 HVAC Tips You Can’t Afford to Miss”
- Cornerstone Pros: “Are You Making a Mess of Your Spring Cleaning?”
- Castle Point Landscape Design: “Go GREEN This Year With Our 5 Tips”
Need help with content writing or other marketing for your business? Contact us online or call our team today at 908.835.9000.