Our Blog Post Topic Ideas Will Help You Post More Often
You know it’s been a while—too long—since you posted anything in the blog on your company website. It’s stale. Dormant. Boring. But every time you promise you’ll get to it tomorrow, other work takes priority and writing a blog post just never happens. We get it.
Our NJ web design agency always recommends integrating a blog on our clients’ new websites, and we emphasize the importance of publishing fresh content regularly. The most obvious reason is that it can damage your reputation when existing customers or prospective new clients notice you’re neglecting your website. After all, it is your virtual front door. If you’re ignoring it, online visitors could question your company’s health or conscientiousness. On top of that, failing to blog routinely hurts your site’s visibility in organic search results. Publishing blog posts helps your search engine optimization (SEO) efforts because:
- It prompts Google to keep coming back to crawl the site, maintaining your links in its index.
- Using strategic internal links within your blog posts tells Google which key pages on your website are relevant for common search phrases.
Learn more about the SEO benefits of blogging here. Posting quality content in your blog also demonstrates your expertise, and if you share educational information, it conveys that you care.
Still, we know it’s easier said than done, despite the best intentions. One solution, of course, is to hire us to handle it for you. After all, it’s our area of expertise. But if that’s not in your marketing budget, it is something you can do on your own. If you struggle to think of ideas about what to write, this list might help you surmount that roadblock.
DIY Blog Topic Ideas For Small Businesses
- Repurpose email newsletter content.
If you send an email newsletter to your customer list, use your blog to share the relevant information with your online audience. Create a separate post to give each article or story its own headline (and, if applicable, an image and category). This approach is more effective than putting newsletter archive links on your website, because website visitors will be more likely to see an article that interests them—especially if your latest blog posts are featured in promotional modules throughout the site—and because blog posts are easier to read, particularly on a mobile device.
- Share announcements and promote events.
Spread the word about company news by putting the details into a blog post. If you aren’t comfortable editing your website to feature timely or temporary information, the blog is a user-friendly tool to publish information online in a place where you can link to it and share it on social media and via email, etc. For example, if your business hours will be modified for a short duration, you’re experiencing trouble with your phone system, a product or service is currently unavailable, or your team will participate in an upcoming community event, tell the world in your blog.
- Post photos of company events or big projects.
Snap pictures capturing team bonding or team-building exercises, the company’s float in the town parade or the phases of a big project of which you are proud, and embed them into a blog post with a short introduction or captions describing what they show. This is a great tool for businesses that do not need a project portfolio or photo gallery on their website but occasionally would like to share images with their customers.
- Answer FAQs.
Your customer sales representatives, technicians and sales team surely hear and answer a lot of the same questions on a regular basis. Ask them to pass along the frequently asked questions, and address them one at a time via blog posts. When an existing or prospective customer discovers that you proactively provide this helpful insight online, you’ll earn points for being credible and reliable.
- Share third-party content that would interest your audience.
Have you ever read an article that’s relevant to your business and thought, “I couldn’t have said it better myself?” Well, you don’t need to. You can use a blog post on your website to provide the link to third-party content, such as a blog post or video. You should add a sentence or two to explain why you’re sharing it and credit its creator, and then link to its original location (rather than copying and pasting it onto your site), or use a video’s provided embed code. This ensures you aren’t infringing on copyright or trying to pass off the work as your own.
We Practice What We Preach
At KickCharge, we use our Charging Station blog to share best practices like these for marketing strategies and tactics. Our web design company in NJ provides services and education in more than just content marketing: we are branding experts, vehicle wrap design award winners, print collateral masters and marketing strategy moguls. We have clients in a variety of industries, but we specialize in work for HVAC companies, contractors and plumbers.
Check out some of the posts we have published recently for blogging clients:
- Larson Air Conditioning: “We Won the Better Business Bureau’s Torch Award for Ethics”
- Texas Air Authorities: “Make an Energy-Efficiency List—and Check It Twice!”
- Cornerstone Pros: “Oh, Deer! A Plumbing Disaster Is Near!”
- Kayal Pain & Spine Center: “10 Tips to Protect Your Back While Shoveling Snow”
- Castle Point Landscape Design: “How to Avoid a Poor Installation Job!”
Need help with content writing or other marketing for your business? Contact us online or call our team today at 908.835.9000.